James is one of the best advertising directors I've ever had. For the last 5 months that we have been working together at Austere he has been a fantastic mentor, teaching me all the ins and outs of his paid social strategies and his deep understanding of marketing. One of the most important lessons from James that impacted me as a media buyer was the concept that the best way to market a product is by understanding and addressing the core customer solutions, desires, and needs that a product solves, rather than only focusing on the features and benefits of a product. Moreover, the media buying strategies that James taught me to scale Facebook Ads and TikTok Ads Campaigns have been extremely effective in reaching our CAC goals and increasing ROAS, and I still use these strategies to this day. I would strongly recommend James to anyone who is looking to scale their paid social campaigns and improve their marketing efforts for their business.

James is the type of coworker everyone wishes for--kind, approachable, collaborative, and an expert in his space. James is always looking for ways to expand his knowledge of the media buying landscape, and often shares articles of interest or outside trainings with the team so that they can stay on top of their game, too. Beyond his subject-matter expertise, James is a fantastic cross-functional collaboration partner. Whenever I needed help with a Business Development initiative, James was always willing to help me talk through ideas. He acted as a very valuable sounding board for me as I tested out new strategies and ideas to make processes more efficient. Due to his sales background, James has an understanding of how both marketing and sales need to work together to make organizational and client goals a reality.

James is one of the best advertising directors I've ever had. For the last 5 months that we have been working together at Austere he has been a fantastic mentor, teaching me all the ins and outs of his paid social strategies and his deep understanding of marketing. One of the most important lessons from James that impacted me as a media buyer was the concept that the best way to market a product is by understanding and addressing the core customer solutions, desires, and needs that a product solves, rather than only focusing on the features and benefits of a product. Moreover, the media buying strategies that James taught me to scale Facebook Ads and TikTok Ads Campaigns have been extremely effective in reaching our CAC goals and increasing ROAS, and I still use these strategies to this day. I would strongly recommend James to anyone who is looking to scale their paid social campaigns and improve their marketing efforts for their business.

James is the type of coworker everyone wishes for--kind, approachable, collaborative, and an expert in his space. James is always looking for ways to expand his knowledge of the media buying landscape, and often shares articles of interest or outside trainings with the team so that they can stay on top of their game, too. Beyond his subject-matter expertise, James is a fantastic cross-functional collaboration partner. Whenever I needed help with a Business Development initiative, James was always willing to help me talk through ideas. He acted as a very valuable sounding board for me as I tested out new strategies and ideas to make processes more efficient. Due to his sales background, James has an understanding of how both marketing and sales need to work together to make organizational and client goals a reality.

James is one of the best advertising directors I've ever had. For the last 5 months that we have been working together at Austere he has been a fantastic mentor, teaching me all the ins and outs of his paid social strategies and his deep understanding of marketing. One of the most important lessons from James that impacted me as a media buyer was the concept that the best way to market a product is by understanding and addressing the core customer solutions, desires, and needs that a product solves, rather than only focusing on the features and benefits of a product. Moreover, the media buying strategies that James taught me to scale Facebook Ads and TikTok Ads Campaigns have been extremely effective in reaching our CAC goals and increasing ROAS, and I still use these strategies to this day. I would strongly recommend James to anyone who is looking to scale their paid social campaigns and improve their marketing efforts for their business.

James is the type of coworker everyone wishes for--kind, approachable, collaborative, and an expert in his space. James is always looking for ways to expand his knowledge of the media buying landscape, and often shares articles of interest or outside trainings with the team so that they can stay on top of their game, too. Beyond his subject-matter expertise, James is a fantastic cross-functional collaboration partner. Whenever I needed help with a Business Development initiative, James was always willing to help me talk through ideas. He acted as a very valuable sounding board for me as I tested out new strategies and ideas to make processes more efficient. Due to his sales background, James has an understanding of how both marketing and sales need to work together to make organizational and client goals a reality.