Experience

Shopstory

• Austria
• Software Development
• 1 - 100 Employee

• Expansion Lead

  • Jun 2023 - Present

• Senior Expansion Manager

  • Jan 2023 - Jun 2023

• Senior Strategic Project Manager

  • May 2022 - Jan 2023

  Working with top management to drive strategic projects across various departments.___________________• Revamped investor pitch deck and worked with CEO on investor relations and fundraising• Set up customer education in product (web app) with focus on automating onboarding, enhancing customer engagement and retention, and decreasing customer support requests• Currently leading go-to-market and expansion into UK, Netherlands and Sweden, with other markets on the horizon



SmartPrep

• Education Administration Programs
• 1 - 100 Employee

• Founder-CEO & Director

  • Feb 2014 - Present

  Founded, bootstrapped and scaled South Africa’s leading university test & exam prep company, with over 50,000 students enabled to reach their full potential to date. Started as a solopreneur during studies in 2014, managing a team of tutors and running all business functions myself. Hired full-time employees and took on CEO role in 2017, scaling to multiple markets in SA. Transitioned into a director-advisor role in 2020, maintaining majority shareholding in the company. ___________________ • Set up and then oversaw all business areas: Marketing, Operations, HR, Legal, Finance • Planned and managed strategies to expand market share and grow revenue • Drove strategic initiatives to enable digital transformation and improve offering • Established and updated processes and systems to improve operational efficiency • Recruited top talent and regularly improved organizational structure • Supervised the Head of Operations – responsible for day-to-day operations, strategic partnerships, and management of 200+ instructors, tutors and administrators • Supervised the Head of Marketing – responsible for brand management, marketing campaigns (digital and traditional) and the management of 30+ ambassador Show less



WU (Vienna University of Economics and Business)

• Austria
• Higher Education
• 700 & Above Employee

• External Lecturer & Trainer

  • Oct 2022 - Present

  Lecturing and training BBE Bachelors students on startup pitching, and holding workshops and coaching sessions for Digital Economy Masters students on how to present complex academic content. Lecturing and training BBE Bachelors students on startup pitching, and holding workshops and coaching sessions for Digital Economy Masters students on how to present complex academic content.



Freelance

• Moderator & Host

  • Jan 2021 - Present

  Moderator and host at several high-profile startup and innovation events, facilitating the flow, engaging audience and interacting with speakers, including in panel discussions. Noteworthy events include: • 3x Entrepreneurship Avenue Event Series (’21, ’22, '23) • 3x WU Entrepreneurship & Innovation Touchdown (Su. ’22, W. ’23, Su. '23) • 2x AustrianStartups Stammtisch (’22 & '23) • AustrianStartups Summit 2022 (’22) Moderator and host at several high-profile startup and innovation events, facilitating the flow, engaging audience and interacting with speakers, including in panel discussions. Noteworthy events include: • 3x Entrepreneurship Avenue Event Series (’21, ’22, '23) • 3x WU Entrepreneurship & Innovation Touchdown (Su. ’22, W. ’23, Su. '23) • 2x AustrianStartups Stammtisch (’22 & '23) • AustrianStartups Summit 2022 (’22)



GoFunda NPC

• Co-Founder / Strategic Advisor

  • Dec 2020 - Present

  A non-profit organization that provides high quality private tutoring services to underprivileged university students. • Worked with other co-founders in 2020-2021 to launch the organization, with a focus on setting up the organization’s vision, goals, strategy, and structure. • Currently act as a strategic advisor to the directors. A non-profit organization that provides high quality private tutoring services to underprivileged university students. • Worked with other co-founders in 2020-2021 to launch the organization, with a focus on setting up the organization’s vision, goals, strategy, and structure. • Currently act as a strategic advisor to the directors.



AustrianStartups

• Austria
• Non-profit Organizations
• 1 - 100 Employee

• Fellow @ Entrepreneurial Leadership Program

  • Mar 2022 - Feb 2023

  Contributed to a highly selective program and community centered around startup skills, leadership development and mutual support, and worked as a key organizer of AustrianStartups Summit ‘22. Contributed to a highly selective program and community centered around startup skills, leadership development and mutual support, and worked as a key organizer of AustrianStartups Summit ‘22.



Entrepreneurship Avenue

• Austria
• Professional Training and Coaching
• 1 - 100 Employee

• Conference Event Manager

  • Sep 2021 - Jun 2022

  Europe’s largest start-up event series for students who have a business idea or are generally interested in joining the start-up scene. • Built relationships with speakers, including high-profile founders and business people, prior to live events. • Worked with the EA Conference Team to plan the event series, with a focus on the Kick-Off and Conference Day events. • Worked with other EA teams with regards to script writing, directing video shooting processes, perfecting camera positions, and creating promotional videos. • Acted as the face of the event series by moderating all online and offline EA events –presenting the event agendas, introducing participants, engaging with speakers and the audience, and generally maintaining the flow of each event. Show less



WU (Vienna University of Economics and Business)

• Austria
• Higher Education
• 700 & Above Employee

• Teaching Assistant: Markets and Strategy

  • Oct 2021 - Feb 2022

  Assisted the professor of the Markets and Strategy course in the Digital Economy Masters with the preparation of course material, and coached students in preparation for their final year presentations. Assisted the professor of the Markets and Strategy course in the Digital Economy Masters with the preparation of course material, and coached students in preparation for their final year presentations.



Namizimu Forest Retreat

• Mangochi, Southern Region, Malawi

• Assistant Manager

  • Jun 2013 - Dec 2013



University of Cape Town

• South Africa
• Higher Education
• 700 & Above Employee

• Economics Tutor

  • Jan 2012 - Jun 2013



WILD LUBANZI BACKPACKERS

• South Africa

• Assistant Manager

  • Oct 2011 - Jan 2012