Experience

Project:ff&e Ltd

• United Kingdom
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Group Head of Marketing and Digital

  • Jan 2021 - Present

  Project Group is an interior design, furnishing and fit-out company working in the construction sector – Student accommodations, Built to Rent, Co-living and Hotels. Reporting to the Managing Directors, I devise and implement the marketing strategy for Project Group and four subdivisions: Project ff&e, Project Interiors, Project Studio and Project Furniture. I manage a small team and am responsible for maximising the ROI of all channels including digital. Implemented a company-wide rebrand which included the launch of two new businesses Project Furniture and Project Studio.



MUNROE K ASSET MANAGEMENT LIMITED

• United Kingdom
• Real Estate
• 1 - 100 Employee

• Digital Marketing Manager - The Broadway Bradford

  • Nov 2016 - Jan 2021

  Responsibilities include:• Developing digital strategies - PPC, SEO, display, content marketing, Email and Social Media• Creating blogger and influencer partnerships to drive footfall, sales and brand awareness. Most notable success partnering with Tiana Wilson - 15 million YouTube subscribers• Management of digital team and external digital agency ensuring delivery of online growth• Delivering annual market research. 2019 research led to repositioning The Broadway from a shopping centre to a leisure destination. Launched a fresh identity across all brand touchpoints. • Manage external PR agency. In 2019 total audience reach was 27 million +8% YoY. Key success was delivering Channels 5 broadcast Shop Smart Save Money • Responsible for Bradford Marketing strategic group delivering Winter and Summer place marketing campaigns for Bradford District



Westfield

• Real Estate
• 700 & Above Employee

• Marketing Manager

  • Apr 2015 - Nov 2016

  Developed the launch strategy for The Broadway - 700k sq ft retail and leisure destination across TV, outdoor, SEO, PPC, Mobile App and Social. Launched loyalty program delivering sales to 110 retailers from 35k members. Developed the launch strategy for The Broadway - 700k sq ft retail and leisure destination across TV, outdoor, SEO, PPC, Mobile App and Social. Launched loyalty program delivering sales to 110 retailers from 35k members.



Caesars Entertainment Corporation

• Marketing Manager

  • Sep 2012 - Apr 2015

  Campaign management, promotion development/deployment, customer segmentation and gaming performance analysis. Launched brand partnership including Paddy Power first land based Poker tournament and launched James Martins' restaurant. Campaign management, promotion development/deployment, customer segmentation and gaming performance analysis. Launched brand partnership including Paddy Power first land based Poker tournament and launched James Martins' restaurant.



Mars Petcare

• Manufacturing
• 1 - 100 Employee

• Junior Marketing Manager

  • Mar 2009 - Dec 2012

  Responsible for brand management, advertising and cross channel media planning. Development of all research and creation of the brand identity for Mypetstop (division within Mars pet care). Responsible for brand management, advertising and cross channel media planning. Development of all research and creation of the brand identity for Mypetstop (division within Mars pet care).



Interface

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Marketing Executive

  • Jan 2008 - Dec 2008

  Project managed and executed sales collateral for EMEA markets Project managed and executed sales collateral for EMEA markets



SNT Consulting

• IT Services and IT Consulting

• Marketing Executive

  • Aug 2007 - Dec 2007

  Created marketing literature, promotion material and worked with creative agency developing a micro website for the new company subsidiary. Carried out extensive research identifying opportunities within the mobile portal market. Created marketing literature, promotion material and worked with creative agency developing a micro website for the new company subsidiary. Carried out extensive research identifying opportunities within the mobile portal market.



SNT Group

• United Kingdom
• Outsourcing/Offshoring
• 1 - 100 Employee

• Marketing Executive

  • Jan 2005 - Nov 2006

  Leading edge provider of network infrastructure, screen media solutions and transmission products. Reporting to Group Managing Director and responsibilities included:Project managed and analysed data for an in-store media trial with SuperdrugsReported and presented results both internally and externally to directors, Superdrugs, advertising agency, technical and project teamOrganised three day event at the IFSEC security industry exhibition NEC Birmingham, creating display stands and point of sale materialDeveloped and implemented marketing plan including planning, budget preparation and promotional proposals aimed to generate new salesDelivered internal communication through a monthly newsletterResponsible for development of the company website and gained experience using a content management system



VentureCo Worldwide, Charity

• Project Worker

  • Sep 2004 - Dec 2004

  Specific achievements include: Worked as part of team successfully redeveloping a local schoolOrganised census surveys in local villageTaught English to young childrenSuccessfully climbed to Mount Everest Base Camp Specific achievements include: Worked as part of team successfully redeveloping a local schoolOrganised census surveys in local villageTaught English to young childrenSuccessfully climbed to Mount Everest Base Camp



Yorkshire Television

• 1 - 100 Employee

• Public Relations

  • Jun 2002 - Sep 2002