Senior Lifecycle Marketing Manager

• Apr 2023 - Present

Manage the day-to-day operations of email programs for major non-profit and for-profit clients, including automation workflow builds, coding, designing, and sending emails and SMS. • Worked with QA team to develop processes to effectively and efficiently ensure that all emails and SMS messages met standards of compliance and were error free.• Designed and built email campaigns for a variety of clients and ESPs, and managed the process to ensure tight timelines were always met.• Managed cross-channel coordination of copy and graphic creation to ensure brand compliance. Show less

Lifecycle Marketing Manager

• Sep 2021 - Apr 2023

As a Lifecycle Marketing Manager at Cro Metrics, I collaborate with clients and our team to implement effective email marketing strategies. My responsibilities include coordinating strategy, assets, and client approvals while managing day-to-day email operations, from coding to reporting results. With over a decade of experience in email campaigns and a passion for using data to drive conversions, I thrive in a highly collaborative, remote environment. My strong communication skills and ability to juggle multiple initiatives make me an asset to the team.• Build complex automated workflows for a variety of clients. • Design and build monthly SMS and email campaigns. • Built QA process from the ground up, including utilizing Litmus for cross-browser and cross-platform testing. • Guide clients on accessibility and CAN-SPAM laws for compliance in email marketing. Show less

Creative Services Manager

• Aug 2018 - Sep 2021

Develop and sustain multisite WordPress website to manage several in-house brands. Optimize website efficiency and user experience by tracking and evaluating Google Analytics as well as Search Console data. Create multiple marketing materials, including rack cards, social media, magazine ads, trade show graphics, flyers, posters, billboards, paid search ads, email campaigns, and printed menus. Improve consistency of brand message by overseeing and enhancing process for digital and print mediums, such as logos, typography, photography styles, and color palettes. Play integral role in development of motion graphics for performance improvement of websites, digital screens, and paid ads. Deliver impeccable support in coordination of email list cleaning / migration in collaboration with Digital Marketing Manager. Maximize engagement of numerous audiences by developing and specifying onboarding processes, while managing date-based automated email marketing campaigns based on client data. • Generated savings and optimized email list growth by 67% by recommending execution of Mailchimp, leading to improved templates and tracking tools, placement of web signup forms, automated sign up offers, and popups on websites. • Enabled monitoring of fast workspace by migrating project management to Basecamp, increasing efficiency. • Acknowledged as sole professional managing a range of tasks, including projects, from digital ads, email campaigns, food menus, website maintenance / upkeep, posters, flyers, events / promotions, in digital and print spaces. • Steered and trained transition team to drive transformation from one email marketing platform to other. • Developed marketing dashboard to enhance operational effectiveness of analytic data and email statistics. • Enriched user experience by orchestrating website meetings to facilitate decision-making on guest engagement with sites; formulating and applying various plans. Show less

Senior Designer

• Aug 2017 - Aug 2018

Rendered support to generate landing pages and emails for high levels of website engagement. Improved brand awareness by leading social media campaigns at various levels. Spearheaded and finalized various projects, such as, postcards, magazine ads, tradeshow booth designs, business cards, monthly website maintenance across multiple divisions, product packaging, and retargeting ads. Facilitated several vendors in website procedures by boosting effectiveness of brand pages. • Liaised with sales team with focus on selling services, while analyzing requirements of clients and sales team. • Improved user experience on mobile and desktop by revamping website homepages. • Optimized review, critique, and approval of staged website assets in real-world setting by creating fake website via utilization of Adobe XD. Show less

Senior Designer

• Mar 2010 - Aug 2017

Ensured optimum quality for various projects, platforms, and devices by accelerating user experience. Developed key insights related to clients, developers, and design team through consistent coordination. Strengthened knowledge and understanding for growth of client’s business as well as realization of marketing goals by collaborating with respective personnel to create websites according to needs and demands. Managed design, coding, email, and social media marketing, while applying best practices. • Delivered transition from ColdFusion to WordPress and basic CSS to LESS & Sass via formulation of efficient processes. • Collaborated with development team, clients, and Project Managers with aim to launch responsive websites focusing on clients’ brands. Show less

Graphic Designer

• May 2006 - Oct 2009

Executed various activities related to logo development / brand identity, coordination of photo shoots, press checks, product packaging, store signage, integrated marketing, foreign language manual translations, ad campaigns, and upgrade of existing designs. Developed brand standards guide with aim to use and maintain new packaging. Liaised with clients on critical regulatory. • Attained promotion from Internee to Graphic Designer within span of three months by demonstrating remarkable efforts. • Planned and developed design system with focus on product packaging, applying for numerous product types, such as bottles, boxes, and shipping containers. • Built ad campaigns around the launch of the new packaging for process improvement and performance enhancement. Show less

Web Producer

• 2009 - 2009