Experience

ELEVARE SMC - Strategic Marketing Consulting

• Director / Senior Management Consultant

  • Aug 2019 - Present

  Strategic marketing consultancy that helps its clients meet their objectives through the application of international best-practice in Marketing Management, Growth Planning, Professional Training and Organisational Development. ELEVARE SMC's expertise and assistance areas include: A. Strategic Marketing Consulting - Strategic Marketing Management - Brand & Proposition Development - Market & Customer Analysis / Opportunity Analysis - Loyalty & Membership/Subscription Growth - Customer-Centred Design - Digital Marketing & Integrated Communications - Campaign Development & Deployment - Diagnostics & Symptom-Cause Analysis B. Professional Development: Training & Courses - Powerful Persuasion & Influence - Advanced Decision-Making & Problem Solving - Superior Negotiation & Stakeholder Skills - Innovation & Creativity Skills - Peak Performance: Team & Culture Elevation C. Mentoring & Workshop Facilitation - Goal Setting & Planning - Innovation & Building Success Cultures - Team Development Contact us: w: elevaremarketing.com.au e: info@elevaremarketing.com.au m: +61 (0) 402 274 641 Show less



NSW Waratahs

• Australia
• Spectator Sports
• 1 - 100 Employee

• Management Consultant - Memberships Strategy

  • Sep 2021 - Present

  Contracted to provide Best-Practice counsel and to lead the development of NSW Rugby Union's Membership Strategy and Proposition. Contracted to provide Best-Practice counsel and to lead the development of NSW Rugby Union's Membership Strategy and Proposition.



MAJAC Healthcare Innovation

• Hospitals and Health Care

• Senior Director - Marketing & Strategy

  • Sep 2016 - Aug 2019

  Responsible for the leadership of all company-wide marketing and communications aimed at growing customer portfolios across domestic and international markets. Branding, channel development, digital marketing, customer experience enhancement, and campaign management are key strategic foci for the marketing function. Responsible for the leadership of all company-wide marketing and communications aimed at growing customer portfolios across domestic and international markets. Branding, channel development, digital marketing, customer experience enhancement, and campaign management are key strategic foci for the marketing function.



Flight Centre

• Australia
• Travel Arrangements
• 100 - 200 Employee

• Global Brand & Campaign Manager

  • Feb 2016 - Sep 2016

  Responsible for the marketing management of the Key to the World product across 3 international markets and 7 national Leisure brands (Flight Centre, Escape Travel, Travel Money Oz, etc.). This innovative proposition brought travel itinerary, insurance, MasterCard currency card, and Global SIM for the first time into one integrated personal digital subscription/membership experience. Strategically, the central objective was to attract new customers, drive revenue growth, and critically, improve the customer experience so as to drive satisfaction and retention. As Global Brand & Campaign Manager it was my role to lead a team that would successfully launch the product to market, develop brand equity and awareness, and deploy a range of internal and external campaigns to drive product adoption. Show less



News Corp Australia

• Australia
• Technology, Information and Media
• 700 & Above Employee

• Senior Marketing Manager - Global

  • Jan 2014 - Jan 2016

  Responsible for the marketing management of the Queensland based digital subscription and membership business nationally and internationally. This included the adoption, promotion and management of the country's largest media brands and channels. Led record growth in customer acquisition, retention and revenue through the deployment of a range of marketing activities and campaigns (through digital, social, print, television, radio, POS, face-to-face, OOH media). Central to this role was the need to innovate and regularly identify commercial opportunities through market research and analysis. Show less



RACQ

• Australia
• Financial Services
• 700 & Above Employee

• Senior Marketing Consultant

  • 2013 - 2013

  Responsible for introducing best-practice strategy and planning to the marketing team and providing advice to Senior Management on corporate and market segmentation projects. Required to work with a range of internal stakeholders (such as product marketing managers and campaign managers) to improve the way the business identifies commercial opportunities, understands its consumer’s behaviours and strengthen its value propositions. Responsible for introducing best-practice strategy and planning to the marketing team and providing advice to Senior Management on corporate and market segmentation projects. Required to work with a range of internal stakeholders (such as product marketing managers and campaign managers) to improve the way the business identifies commercial opportunities, understands its consumer’s behaviours and strengthen its value propositions.



Virgin Australia

• Australia
• Airlines and Aviation
• 700 & Above Employee

• Marketing Strategy Manager - Global

  • 2010 - 2013

  Responsible for engineering and executing strategic marketing plans designed to drive growth of the volume and the value of members in the Velocity Frequent Flyer (VFF) portfolio. The role required the identification of a range of initiatives that would transform the loyalty program to a highly attractive and sophisticated multi segment business. Planning and then the end-to-end project management of the change initiatives was fundamental to this role. Success was immense and outstanding growth in the VFF program was one of the key tenants of the "Game-Change" strategy that substantially transformed the airline and the domestic and international airline industry at that time. Show less



Suncorp

• Banking
• 1 - 100 Employee

• Executive Manager / Strategy & Planning Manager

  • 2006 - 2009

  Various marketing leadership roles held at Suncorp Bank from 2006-2009. Responsibilities included the development of marketing programs aimed at driving growth in banking customers and deriving the greatest share-of-wallet. Central to all the roles was the need to identify customer and market growth opportunities, develop segment based marketing plans, and project manage activities to completion. Effectively collaboration with a range of internal and external stakeholders was also required as well as to constantly seek ways to innovate, create, and grow. Show less



Ergon Energy

• Utilities
• 700 & Above Employee

• National Marketing Manager

  • 2002 - 2006

  Responsible for the marketing and communications management of the Clean Energy and Energy-Related (Efficiency) Product Portfolio throughout Queensland. The key objective of the role was to change mindsets, behaviours and decision-making of targeted segments of the Queensland public to improve environmental sustainability. Responsible for the marketing and communications management of the Clean Energy and Energy-Related (Efficiency) Product Portfolio throughout Queensland. The key objective of the role was to change mindsets, behaviours and decision-making of targeted segments of the Queensland public to improve environmental sustainability.


Optus
• Australia
• Telecommunications
• 700 & Above Employee
• National Marketing Manager / National Product Development Manager

  • 2000 - 2002

Toyota
• Indonesia
• Truck Transportation
• 700 & Above Employee
• National Marketing Segment Manager / Snr Market Planning Analyst

  • 1996 - 2000