James (Jamie) Costello

Vice President at Pritikin Longevity Center + Spa
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US

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5.0

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Lisa Le Stanc

I remember Jamie as the best coach ever. I got by body back in the wink of an eye after he gave me the keys of motivation and successful fitness training. Thank you Jamie for your help!

Jay Norton

I’ve known Jamie for about a year and he has worked closely with me to improve my athletic performance and achieve my personal goals. After a few months of working with Jamie I broke both my feet (amongst other rips and tears) in a parachute accident; he was able to tailor a workout program to literally get me back on my feet. I was walking without crutches within two weeks and I am continuing rehabilitation for a Grade 2 High Ankle Sprain. I was impressed with how thorough Jamie was at getting a full history and reviewing all records of my injury before recommending a rehab program. Jamie is a consummate professional and I’m happy to have someone of his caliber to answer my questions and guide me through the recovery process.

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Credentials

  • Certified Personal Trainer
    National Academy of Sports Medicine (NASM)
    Dec, 2014
    - Nov, 2024
  • Certified Personal Trainer (CPT)
    National Strength and Conditioning Association (NSCA)
    Feb, 2006
    - Nov, 2024
  • Group Fitness Instructor (GFI)
    Athletics and Fitness Association of America - AFAA
    Jun, 1998
    - Nov, 2024

Experience

  • Pritikin Longevity Center
    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Vice President
      • Dec 2019 - Present

      Responsible for achieving the company's sales and growth objectives through a combination of the daily management of the sales, fitness, and operations teams as well as developing new wellness programs and services options under the Pritikin Brand. ESSENTIAL DUTIES AND RESPONSIBILITIES Lead the Pritikin team in creating and managing sales strategies, program operations, processes, and objectives to achieve Corporate financial goalsSupervise and mentor direct reports to provide exceptional guest service, innovative exercise program offerings, and staff performanceManage Program and Sales Advisors, and support staff to meet/exceed individual performance and corporate goals. Manage and align functions essential to sales force productivity and effectiveness including planning, implementing, reporting, quota setting /management, scheduling, compensation structure, and sales process optimizationDevelop and implement communication strategies to establish and help meet program expectationsCreate a training program that maximizes the potential of staff sales abilities and establish strategies to enhance those skillsLead in creating wellness programming concepts by bringing new ideas to enhance the program offerings and guest experienceBe knowledgeable regarding trends in the wellness industry and fitness technologyCoordinate with department leaders in regard to new program offeringsPromote additional revenue opportunities to enhance the guest experienceEstablish sales target levels and develop strategies to achieve, improve sales levels of wellness services and packagesWork with President and Department Managers to obtain customer feedback and develop strategies to enhance satisfaction and set service expectations for the organization Show less

    • Executive Director of Fitness
      • Aug 2016 - Dec 2019

      Fitness and Exercise Program Administration and Development• The face of the Fitness staff, including leading fitness classes and lectures• The lead in new programming related to fitness and exercise • Consistent delivery of new enhancements to the program offerings and guest experience• Expert kowledge of trends in fitness industry and fitness technology• Coordinate with other departments in regard to program offerings• Promote additional fitness-related revenue opportunities to enhance guest experience• Understand Pritikin Lifestyle as it relates to health, diet and exerciseManagement of Fitness Department• Manage the Fitness staff: efficient scheduling, reporting, coaching, training, recognition, complaint resolution, discipline, etc.• Participate in weekly Management meetings• Oversee budget and labor hours per guest for fitness staff and facility• Recruit and interview new staff, when necessary, to support existing and new programs and maintain seasonal flexibilityGym Facility Management• Ensure fitness facility safety• Maintain fitness facility equipment, cleanliness and supplies• Provide guest emergency response Show less

  • Orangetheory Fitness
    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Director of International Business Development
      • May 2015 - Jun 2016

      As the primary point of contact for all International Master Franchisees; fielded all calls and emails to provide continuous support and communication to help them be successful in their markets Upheld and maintained the integrity of the OTF mission, vision and values; uphold the OTF standards for all aspects of the development of international studios throughout the franchise system Displayed strong mastery of OTF systems, including but not limited to: all sales processes, all operations & customer service processes, all aspects of a new studio development Worked strategically with Corporate Directors and International Franchisees to develop launch plans, operational procedures and training guides for real estate, construction & development, equipment procurement, technical infrastructure setup and support, marketing, training and ongoing compliance support. Educated International Franchisees to all steps required in opening a new studio. Worked closely with the Corporate Team to ensure that each studio is operating properly, presales are being managed effectively and that franchise training is being executed at its highest level Ensured that all international markets represent a common image and brand (respecting regional differences that may exist), including performing audits and inspections for brand compliance Show less

  • All-Star Fitness
    • Miami, FL, & San Diego, CA United States
    • Fitness & Spa Management Consultant
      • Dec 2005 - May 2015

      FITNESS & SPA MANAGEMENT CONSULTANT: Provided management, consultation, and design services to developers, architects, residential properties, hotels, resorts, corporate facilities, and individual health clubs Recruited, trained, supervised, developed, and mentored all on-site managers, fitness and spa employees, and independent contractors Responsible for the development, implementation, and oversight of the company's best business practices and SOPs for all fitness and wellness programs, projects, and management contracts Accountable for the P&L performance, the creation and monitoring of on-site budgets, financial reports and monthly statements of all facilities under management contract Ensure that clients at every level of interaction are provided with a legendary customer service experience that exceeds their expectations MASTER PERSONAL TRAINER: Design and implement state-of-the-art, customized fitness-wellness programs targeting S.M.A.R.T. goals for private clients Provide a complete fitness evaluation utilizing diagnostic tools such as; FMS screenings, postural (static & dynamic) assessment, ventilatory threshold (VT) testing, DEXA body scans (outsourced) and TTM based interviews Created All-Star Beach Bootcamp that was the first small group training format in Miami to utilize HIIT principles Achieved a 75% closing percentage on all personal training and group fitness prospects after initial consultation Show less

  • WellBiz Brands, Inc.
    • United States
    • Health, Wellness & Fitness
    • 300 - 400 Employee
    • Regional Director & Co-Owner (MA) / Studio Manger (DC)
      • Feb 2009 - Oct 2013

      Oversaw the growth, business development, programming, and operations of multiple personal training studio franchises Recruited, trained, supervised, developed, and mentored managers, personal trainers and interns Generated new business through prospecting, professional networking, and soliciting referrals from clients Prepared and analyzed operational budgets, financial statements, and key performance indicators for ownership Oversaw the growth, business development, programming, and operations of multiple personal training studio franchises Recruited, trained, supervised, developed, and mentored managers, personal trainers and interns Generated new business through prospecting, professional networking, and soliciting referrals from clients Prepared and analyzed operational budgets, financial statements, and key performance indicators for ownership

  • Energy Fitness Center & Spa
    • Miami Beach, FL
    • Managing Partner / General Manager
      • Jun 2000 - Nov 2005

      Conceptualized, built-out, and operated a luxury health club that specialized in personal training, nutrition, and spa services Recruited, trained, supervised, developed, and mentored department directors, fitness, spa and operations employees, interns and independent contractors Created a revolutionary small group training program that utilized a fixed EFT payment for unlimited personal training Prepared and analyzed monthly sales reports, retention data, operational budgets, and financial statements for partners Show less

  • XS Fitness Center
    • Miami Beach, FL
    • General Manager / Fitness Director
      • Aug 1998 - May 2000

      Oversaw the day-to-day operations and management of a 25,000 sq ft luxury health club Recruited, trained, supervised, developed, and mentored department directors, employees, and independent contractors Consistently met or exceeded all sales quotas and membership retention goals while reducing overall expenses Prepared the club's monthly sales and retention reports, operational budgets, and financial statements for ownership Oversaw the day-to-day operations and management of a 25,000 sq ft luxury health club Recruited, trained, supervised, developed, and mentored department directors, employees, and independent contractors Consistently met or exceeded all sales quotas and membership retention goals while reducing overall expenses Prepared the club's monthly sales and retention reports, operational budgets, and financial statements for ownership

Education

  • Florida International University
    Masters of Business Administration- MBA, Business Administration and Management
    2008 - 2009
  • California University of Pennsylvania
    Master of Science Degree- Exercise Science and Health Promotion, (Fitness and Wellness)
    2013 - 2014
  • University of the District of Columbia
    Bachelor of Arts- BA, Psychology

Community

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