Experience

Dyaco International Inc.

• Taiwan
• Wellness and Fitness Services
• 1 - 100 Employee

• Chief Strategies Officer of China

  • Jan 2019 - Present

  Lead the sales/marketing team to elevate the fitness equipment brands including SPIRIT, SOLE, Xterra, UFC in China market. Anticipated new business opportunities with multi stakeholders. Sourced and developed new products for future growth.

• Head of Luxury goods division

  • Oct 2016 - Dec 2018

  Granted franchisee contract from several luxury brands from EU. Represent these brands and develop businesses in Taiwan and Asia.

• Chief Strategies Officer

  • Dec 2012 - Sep 2016

  Dyaco International is a TWSE listed company and the largest exporter of home-use fitness equipment in Taiwan. Its businesses cover 5 continents with sales agents in over 70 countries. My responsibilities include global branding (SPIRIT, SOLE, XTERRA, CLUBFIT) and marketing support for global agents in fitness industry, reviewed major investment projects and developed new businessess up to USD$ 60 million in informercial industry.



LIULIGONGFANG (S) Pte Ltd

• Retail Art Supplies
• 1 - 100 Employee

• Country Manager

  • Apr 2009 - Nov 2012

  Led Sales/Marketing/Finance/Admin team in developing the market Support other branch offices in Strategic Investment New Product Development Channel Development and New Business Led Sales/Marketing/Finance/Admin team in developing the market Support other branch offices in Strategic Investment New Product Development Channel Development and New Business



JTI

• Corporate Affair Director

  • 2007 - 2008

  Maintain best interest of the company Government relation and communication Coporate image protection Risk Management Media communication Maintain best interest of the company Government relation and communication Coporate image protection Risk Management Media communication



Georg Jensen Taiwan

• General Manager

  • 1997 - 2006

  Increase Sales/Profit for the company Reduce Cost and Risk Enhancement of branding Channel and Product development Staff Training Increase Sales/Profit for the company Reduce Cost and Risk Enhancement of branding Channel and Product development Staff Training