Content Marketing Manager

• Aug 2021 - Present

Founder

• Nov 2018 - Present

Contentwave is a platform to connect small businesses and startups with quality, Australia-based writers. Using learnings from time spent both as a freelancer working on existing platforms, and as an employer, I created Contentwave to make the process of hiring a writer better for businesses and writers alike. Contentwave is a platform to connect small businesses and startups with quality, Australia-based writers. Using learnings from time spent both as a freelancer working on existing platforms, and as an employer, I created Contentwave to make the process of hiring a writer better for businesses and writers alike.

Marketing Campaign Executive

• Oct 2020 - Aug 2021

Digital Marketing Coordinator

• Sep 2017 - Oct 2020

In this role, I design and execute digital marketing strategy for several global B2B and B2C technology brands. Responsibilities: - Building a digital marketing calendar to drive product launches and day-to-day operation for multiple brands- Managing relationships with external stakeholders, freelancers, and international teams- Research and produce content (written, video and a podcast)- Strategy and execution of PPC (Google Ads) and paid social campaigns on Facebook, Instagram, and LinkedIn- Management of global social media platforms - Landing page building, HTML, CSSAchievements:- Conception and launch of a weekly podcast (I plan, produce and host) - Together with my team I have helped launched numerous new features to a global customer base- Launched social and video strategies for multiple brands- Built relationships with international teams on visits to the United States and the UK

Content Writer

• Sep 2016 - Sep 2017

This role involved monitoring search traffic to write and deliver news articles on trending topics with broad appeal. Responsibilities:- Monitored search traffic on Google and other search engines for trending news topics- Wrote articles with an SEO-friendly approach to capture maximum trafficAchievements:- During my time at Inquisitr, I consistently ranked as one of the most-read authors This role involved monitoring search traffic to write and deliver news articles on trending topics with broad appeal. Responsibilities:- Monitored search traffic on Google and other search engines for trending news topics- Wrote articles with an SEO-friendly approach to capture maximum trafficAchievements:- During my time at Inquisitr, I consistently ranked as one of the most-read authors

Buying Assistant

• Jan 2016 - Dec 2016

While living in Canada I worked as a Buyer with The Home Depot.Responsibilities:- Participated in regular buys to purchase stock for stores across the country- Monitored inventory and allocating stock to stores - Worked closely with the marketing team to help plan and execute promotional activities Achievements:- I used my existing knowledge of the buying and merchandise planning process and adapted it to a completely new industry While living in Canada I worked as a Buyer with The Home Depot.Responsibilities:- Participated in regular buys to purchase stock for stores across the country- Monitored inventory and allocating stock to stores - Worked closely with the marketing team to help plan and execute promotional activities Achievements:- I used my existing knowledge of the buying and merchandise planning process and adapted it to a completely new industry

Buying Assistant

• Jan 2014 - Aug 2015

This role gave me the opportunity to help launch two global brands - GAP and Brooks Brothers - in the Australian market while gaining a solid understanding of the buying process.Responsibilities:- Contributed to seasonal buys, helping choose stock for stores to drive revenue and build each brand’s presence in the market- Monitored inventory and allocated stock to stores nationwide - Liaised with international teams in New York to ensure brand fit for the Australian market - Managed the day-to-day operations of an e-commerce site - Worked with marketing teams on promotional activities Achievements:- Helped launch the Brooks Brothers brand in the country including the opening of 10+ stores and an e-commerce site - Assisted in the rollout of one of GAP’s most successful campaigns to date - the “crazy stripe” collection