James Gooch

Head of Marketing at Masabi
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London, England, United Kingdom, UK

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Leona Irvine

I had the absolute pleasure of working with James at The You[th] Group. James was always energetic, bright and positive around the office and always kept the spirits of his colleagues up on a rainy day! He was extremely popular with clients as he always strived to make sure their needs were met and everything ran smoothly for them. James is a very valuable team member and I would have absolutely no hesitation in recommending him to anyone.

Jonathan Jones

James is great to work with, full of enthusiasm and energy, he is always keen to get stuck in and deliver the best results he possibly can. He is persistent, tenacious, hardworking and reliable with creativity and dynamism. I have no hesitation recommending James and enjoyed working with him.

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Experience

    • United Kingdom
    • Urban Transit Services
    • 100 - 200 Employee
    • Head of Marketing
      • Jul 2015 - Present

      At Masabi we believe a new ticketing system using a mobile phone, contactless bank card or smartcard should be available to every passenger and to every transit agency around the globe, without prohibitive cost or taking years to deliver, helping passengers move seamlessly from A to B. If you are looking for a mobile ticketing system, want to enable Mobility as a Service (MaaS), or require an account-based full fare collection solution using a contactless bank card, mobile device or smartcard, Justride is the platform for you. Masabi’s Justride is a Software-as-a-Service (SaaS) fare collection platform and is typically available on a revenue share model, meaning you only pay for what you use, when you use it. Show less

    • United Kingdom
    • Media Production
    • 300 - 400 Employee
    • Head of Campaign Management
      • Dec 2012 - Aug 2015

      Leading the Campaign Management team for the Technology Division. Working on both Computing magazine and IThound.com, a cutting edge online service for the B2B technology sector, as well as other brands in the technology division such as CRN, Waters Technology, Business Green, ClickZ and V3. • Managing the Campaign Management team for the technology division.• Managing the European lead generation team. • Delivering content based lead generation campaigns for leading technology companies including; IBM, Oracle, Symantec, Google, Intel, VMware, Experian (amongst others)• Performance marketing; scheduling/building marketing e-mails to deliver lead generation campaigns.• Event marketing for web seminars and Computing Influence video’s. • Project managing content creation projects including; web seminars, video white papers, white papers, info graphics and Computing Influence videos.• Project managing integrated cross brand media campaigns. • Event managing the V3 Cloud and Security Summit, Web seminars and Computing round tables.• Set up the European lead generation operation for the technology division.• Strategically looking at how to improve the Computing and IThound.com lead generation service.• Strategically planning and enhancing email marketing for the Computing Resources and IThound.com lead generation service. Show less

    • Campaign Manager
      • Jan 2011 - Dec 2012

      Working on both Computing magazine, a leading IT print and online publication, and IThound.com, a cutting edge online service for the B2B technology sector. Key responsibilities involve:• Delivering IT white paper lead generation campaigns for leading technology companies including; IBM, Oracle, Symantec, Google, Intel, VMware, Experian (amongst others)• Performance marketing -scheduling/building marketing e-mails to deliver campaigns.• Copywriting for white papers, videos, analyst reports on IThound.com.• Project managing content creation projects for Computing.co.uk including; web seminars, video white papers and white papers.• Project/Event managed the first ever Incisive Media virtual conference (V3 Cloud Summit)• Meeting with clients to present end of campaign reports, in order to increase ROI for future campaigns as well and attaining renewals.• Running a year-long Cisco cross brand project, promoting their sponsorship of the London Olympics. Show less

    • Vietnam
    • Advertising Services
    • 1 - 100 Employee
    • Account Manager
      • Sep 2009 - Feb 2011

      Youth Media (Youth-Bytes) run the digital advertising application called “Youth-Wire” within educational institutions, displaying daily adverts. Originally brought onboard to project manage the Kent Youth-Wire project, the role quickly progressed to account management for over 90 institutions involving 4 government agencies. Currently also selling digital and ambient media advertising space for cleints looking to target the youth market. • Business development, speaking to media agencies and direct clients selling digital and ambient media • Relationship Building, Building strong and profitable relationships with government agencies and individual institutions. • Project Management, Project Managing the Kent Youth-Wire project, pitching the project to the institutions, set up of the system and ongoing account management of the platform and campaigns • Account Management, Running 3 government funded projects. • Up-selling, creative’s, websites and the Youth-Wire platform. • Delivery, Meeting deadlines set by the agencies and delivering projects on budget • Reporting/Analysis, Monitoring health and welfare campaigns, reporting impressions, clicks and click-through rates to respective clients. • Implementing/Scheduling agency campaigns and promoting these in the institutions. • Managing the design of the creative’s for the Youth-Wire panel and the building of Micro-sites. • Project managing the “Get the buzz” website from inception, to roll out of the website (August 2010) • Managing updates and developments to the “Young Health” website • Recruiting team members for Youth-Bytes team. • Marketing responsibilities/surveys Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Account Manager
      • Jul 2008 - Aug 2009

      Overall responsibility for 100 accounts using a variety of IT services, from IT Support to Business Continuity products, amongst others. Strong communication and relationship building skills required. • Responsibility for accounts with annual repeat revenue of £500,000. • Strong client focus, relationship management, problem solving, dispute management skills. • Contract negotiation and re-negotiation skills. • Up-selling 25 Business Continuity monthly subscription services. • Up-selling major IT infrastructure projects. • Up-selling internet lines, telecoms services, standard projects. • Hitting and exceeding sales target every month. • Managing a large project with the Intel Group and PC World setting up an internet based demo for PC World store laptops. • Conducted regular service review/project meetings. • Responsibility for purchasing Show less

    • United Kingdom
    • Staffing and Recruiting
    • 700 & Above Employee
    • Consultant
      • Nov 2006 - Jul 2008

      The period of employment at Michael Page saw the successful completion of the 6 month graduate scheme, through to becoming a full consultant. • Over £145,000 of business was accrued during the first year. • Progression from recruiting for Junior Technology roles to senior IT Manager, Project Manager and IT Director positions. • Training graduate over the course of six months, first placement made in six weeks. • Training and mentor of experienced Consultant. • Exposure to multi-national finance companies, professional services organizations, Started up the permanent Not for Profit IT recruitment team. • Clients included: Clifford Chance, Lovells, Herbert Smith, ECM Capital Management, EYGS, The Welcome Trust, Cancer Research UK, Princes Trust, amongst others • Leading a team in team meetings, successfully implementing T1 candidates programme over the course of a number of months. • Implementing mail-shot project for the division and organising the team’s individual mail-shots. • Organising networking event “friends of technology” (involving 150 people). • Working on proposals and on cross discipline PSL’s, pitching for new business and PSL reviews. Show less

    • United Kingdom
    • 1 - 100 Employee
    • Invoicing Analyst/Team leader
      • Jun 2006 - Nov 2006
    • Airlines and Aviation
    • 1 - 100 Employee
    • Flight Pricing Analyst
      • Jul 2004 - Mar 2005

Education

  • University of Wales, Aberystwyth
    ba, history
    2001 - 2004
  • St Gregory's Roman Catholic Shcool
  • St Marys
  • St Marys
  • St Marys

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