Experience

Downstate Health Sciences University

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director of Marketing

  • Aug 2018 - Present

  Involved in both the clinical and academic sides of the institution to help identify and create comprehensive internal and external marketing strategies. Assist in promoting SUNY Downstate and the University Hospital of Brooklyn’s portfolios, as well as its research and faculty. Involved in both the clinical and academic sides of the institution to help identify and create comprehensive internal and external marketing strategies. Assist in promoting SUNY Downstate and the University Hospital of Brooklyn’s portfolios, as well as its research and faculty.



Mount Sinai Health System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Director, Marketing and Communications - Obstetrics, Gynecology and Reproductive Science

  • Sep 2014 - Jul 2018

  Develop and execute strategic plan for Women's Health Services Collaborate with all sites and develop promotional plans Market the latest innovative technologies available at the Icahn School of Medicine Promote new services available across all campuses to enhance associate awareness Develop and execute strategic plan for Women's Health Services Collaborate with all sites and develop promotional plans Market the latest innovative technologies available at the Icahn School of Medicine Promote new services available across all campuses to enhance associate awareness



Montefiore Medical Center

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Manager

  • Nov 2010 - Sep 2014

  Develop and execute strategies for service lines such as Transplantation, Gastroenterology, Geriatrics, Endocrinology, and Nursing Services to support increases in patient volume and enhance reputation. Enhancing reputation for key specialties in U.S. News & World Report and Castle Connolly. Key member in planning the institutional ‘Inspired Medicine’ campaign and providing input on concepts for regional advertising including TV and Radio. Maintain vendor relationships in database, project, and list management and train fellow associates to use programs effectively. Strengthen internal relationships (Development, Public Relations, Community Relations, Planning) for collaborative internal communications across the medical center and leverage our relationship with Albert Einstein College of Medicine to elevate the visibility of both organizations. Show less



Rabbit Hole Ensemble

• United States

• Marketing Manager (Pro Bono)

  • May 2010 - Oct 2010

  Helped double sales volume for Theatre Company with no funding allocated for promotion that included press releases and e-mail campaigns targeting publications in New York City. Campaign led to 25 positive reviews in major newspapers and magazines. Helped double sales volume for Theatre Company with no funding allocated for promotion that included press releases and e-mail campaigns targeting publications in New York City. Campaign led to 25 positive reviews in major newspapers and magazines.



NBTY

• China
• Software Development

• Brand Manager, Joint Care

  • Oct 2009 - Apr 2010

  Led developmental marketing strategy and trade programs, boosting sales 15% for #1 National Joint Care Product for Osteoarthritis. Developed strategy to gain market share and sales at accounts, decrease competitive presence, and analyze product frequency and campaign effectiveness. Worked on ad campaigns (national TV and radio), brand image, couponing and plan readjustments to stay within budget throughout the year. Led developmental marketing strategy and trade programs, boosting sales 15% for #1 National Joint Care Product for Osteoarthritis. Developed strategy to gain market share and sales at accounts, decrease competitive presence, and analyze product frequency and campaign effectiveness. Worked on ad campaigns (national TV and radio), brand image, couponing and plan readjustments to stay within budget throughout the year.



Health Care Products

• Retail Health and Personal Care Products

• Marketing Manager

  • Sep 2007 - Oct 2009

  Created and managed promotional programs, boosting brand sales 20% on average. Developed strategies to build awareness, assess key trends, and analyze financial data to strengthen brand position and identity. Worked on strategic plans that target consumers with Diabetes to purchase products from the brand and physicians to recommend these products to their patients. Created and managed promotional programs, boosting brand sales 20% on average. Developed strategies to build awareness, assess key trends, and analyze financial data to strengthen brand position and identity. Worked on strategic plans that target consumers with Diabetes to purchase products from the brand and physicians to recommend these products to their patients.



Natural Organics

• United States
• 1 - 100 Employee

• Marketing Manager

  • Oct 2005 - Aug 2007

  Raised new product earnings 15% and increased units sold 10% overall on entire line. Created promotions for line of 900+ manufactured goods in Nature’s Plus brand and built campaigns for foreign/domestic media outlets. Raised new product earnings 15% and increased units sold 10% overall on entire line. Created promotions for line of 900+ manufactured goods in Nature’s Plus brand and built campaigns for foreign/domestic media outlets.



Hallmark Marketing

• United States
• Consumer Services
• 1 - 100 Employee

• Merchandising Supervisor

  • Aug 2001 - Oct 2005

  Guided a staff of five that led to completing goals and objectives in collaboration with 35+ retail outlets. Guided a staff of five that led to completing goals and objectives in collaboration with 35+ retail outlets.