Senior Marketing Executive

• Nov 2022 - Present

Associate Product Marketing Manager

• Sep 2022 - Nov 2022

At Study Group, I am responsible for maximising the commercial potential of a portfolio of university partner brands, including the University of Sheffield and Aberdeen. Alongside this, I also oversee a number of key business critical projects on an ongoing or annual basis. A key part of my role is ensuring all aspects of our marketing collateral are accurate, including all sales tools, printed collateral, as well as our digital estate, including web pages, email campaigns and paid adverts. Key Responsibilities• Lead on the launch of new brand products, ensuring successful roll-out of marketing collateral to key markets, and ensuring timely updates and changes to the existing product portfolio.• Working with my direct manager to deliver a range of marketing plans and activities designed to target key customer personas and markets with the aim of generating leads, driving conversions and promoting brand advocacy.• Analyse and report on performance data of campaigns to assess whether targets are being met, and identify key trends and opportunities. • Co-ordination of the entire briefing, creation, and implementation of marketing activities in a timely manner across a number of channels, including websites, social media, print marketing and digital marketing campaigns.• Maintain the accuracy of all public information, ensuring all marketing collateral, websites, and internal systems are compliant whilst maintaining content aims. • Gather and communicate opportunities for new content that supports the customer journey, ensuring to help maintain social media activity.• Provide copywriting support for the company agent portal, as well as customer facing websites, and ensure thorough proofing of copy for all collateral. Show less

Senior Marketing Executive

• Mar 2022 - Sep 2022

Marketing Executive

• Sep 2019 - Feb 2022

Marketing Assistant

• Mar 2017 - Aug 2019

Marketing Support Executive

• Jul 2015 - Feb 2017

Whilst at Leaders, I worked within the central marketing team, supporting the department with various marketing requirements. My role required me to cover many different aspects of the broader marketing picture to ensure the department continued to run smoothly. Key Responsibilities • Assistance in the day-to-day duties for the whole department as required, including: PR and Comms, Design, Digital Marketing, and Social Media. • Providing marketing support to a network of over 120 branches across the UK, including organisation of events, promotional items, and organisation of job requests for the department. • Campaign delivery across the entire network, including quotes and orders for national leaflet campaigns through Royal Mail postal drops. • Collation of reports on the PR activities of the business, including social media campaigns and newspaper advertising. • Acquisition support for the network, including creation of relevant documentation and implementation of processes for new branches to support the businesses ongoing acquisition strategy. • Portal services support including troubleshooting and responsibility for the continued marketing through microsites and landing pages on websites such as RightMove and Zoopla. Key Achievements • Successfully assisted with stand organisation at large events (attended by over 100,000 people in total), such as the London and Southampton Boat Shows twice a year. • Developed skills in key marketing areas such as Customer Review Platforms, Design software, and Social Media paid advertising. • Involved in the successful marketing campaign which got budding filmmakers to create a video about why they love where they live. Show less

Mobile Application Product Assistant

• Nov 2013 - Jul 2015

During my time at Bright AI, I undertook alongside my work, an apprenticeship at DV8 Sussex, in Social Media for Business. This was my first experience within marketing, and allowed me to develop a number of skills as the main marketing staff member within the business. Key Responsibilities • Full responsibility for the management and day-to-day running of the businesses social media channels, including Facebook, Twitter, YouTube, Instagram and our blog. • Creation of rich media content to be used on social channels, boosting engagement, reach and return on investment. • Undertake research and training as a part of my apprenticeship to develop my skills in key areas such as Search Engine Optimisation and Social Media. • Review and analyse marketing activity including weekly and monthly reviews of all marketing activities undertaken, focusing on ways to develop and improve these. • Build relationships with customers and mobile application users to share relevant news and updates, as well as assisting with troubleshooting their queries. • Successfully set up and ran social media accounts for external partners, including world famous ballet dancer, Carlos Acosta. Show less