Experience

Hill & Knowlton

• United States
• Public Relations and Communications Services
• 100 - 200 Employee

• Senior Associate Director (Sport)

  • Jan 2023 - Present

  A senior leader within the sports practice of Hill+Knowlton Strategies, I oversee our creative strategy and content output, ensuring we are creating insightful, effective and inspiring campaigns for the biggest brands, rights-holders and individuals in sport. With a purposeful mentality, we specialise in capturing the power of sport to create work that delivers on client objectives while also being a positive force for transformation in the world around us. As well as creating stand-out… Show more A senior leader within the sports practice of Hill+Knowlton Strategies, I oversee our creative strategy and content output, ensuring we are creating insightful, effective and inspiring campaigns for the biggest brands, rights-holders and individuals in sport. With a purposeful mentality, we specialise in capturing the power of sport to create work that delivers on client objectives while also being a positive force for transformation in the world around us. As well as creating stand-out work for the likes of HSBC, Team GB and SailGP, I lead our strategic response to new business briefs and new creative challenges. As part of the senior management team, I also lead in development and implementation of sector business strategy.

• Associate Director (Sport)

  • Jul 2021 - Jan 2023

  A senior leader within the sports practice of Hill+Knowlton Strategies, I oversee our creative strategy and content output, ensuring we are creating insightful, effective and inspiring campaigns for the biggest brands, rights-holders and individuals in sport. With a purposeful mentality, we specialise in capturing the power of sport to create work that delivers on client objectives while also being a positive force for transformation in the world around us. As well as creating stand-out… Show more A senior leader within the sports practice of Hill+Knowlton Strategies, I oversee our creative strategy and content output, ensuring we are creating insightful, effective and inspiring campaigns for the biggest brands, rights-holders and individuals in sport. With a purposeful mentality, we specialise in capturing the power of sport to create work that delivers on client objectives while also being a positive force for transformation in the world around us. As well as creating stand-out work for the likes of HSBC, Team GB and SailGP, I lead our strategic response to new business briefs and new creative challenges. As part of the senior management team, I also lead in development and implementation of sector business strategy.

• Content + Publishing Strategist

  • Jan 2020 - Jul 2021

  I support brands, right-holders and individuals across the world of sport and partnership marketing with crafting insightful, creative and effective communications strategies that drive impact for the client while enriching the world of sport with content that stands out from the clutter. My work on strategy, creative direction and content production has seen me lead on high-profile communications campaigns and projects for HSBC, Team GB, adidas, the IOC and many more.

• Senior Content + Publishing Manager

  • Jan 2019 - Jan 2020

  Leading on creative strategy, multi-channel content creation and best in-class copywriting for some of the biggest brands in sport including HSBC, adidas, Shell, Wanda, Duracell and DAZN.

• Content & Publishing Manager

  • Jun 2018 - Dec 2018

  Delivering creative strategy, copywriting and multi-channel content creation for some of the biggest brands in sport including HSBC, adidas, Duracell, SPAR and DAZN.

• Brand Journalist

  • Jan 2016 - Jun 2018

  As H+K London's first Brand Journalist, based in the Sports + Partnership Marketing practice, I create and deliver creative strategy and content for a selection of some of the biggest brands in sport, including adidas, HSBC and Duracell. This includes serving as copywriting lead (both short and long form) across all channels, particularly social media copy, blogs and traditional press materials. This role also includes developing campaign creative and content strategy, defining… Show more As H+K London's first Brand Journalist, based in the Sports + Partnership Marketing practice, I create and deliver creative strategy and content for a selection of some of the biggest brands in sport, including adidas, HSBC and Duracell. This includes serving as copywriting lead (both short and long form) across all channels, particularly social media copy, blogs and traditional press materials. This role also includes developing campaign creative and content strategy, defining the stories that brands tell through their multi-channel campaigns. Examples of this role include: - Developing the creative and leading production on 'Sevens From Heaven', a documentary film that has re-defined content marketing for one of the world's biggest brands: https://www.youtube.com/watch?v=5GFyIEoZOok&t=10s - Scripting, storyboarding and producing a film for Dalian Wanda used as their lead creative for the 2018 FIFA World Cup and partnership with Atletico Madrid: https://www.youtube.com/watch?v=SJOVvFo9vig&t=8s - Serving as the account copywriter for adidas in the UK and Globally - Defining campaign creative for HSBC Sport across it's sponsorship of Golf and Rugby - Managing social channels for HSBC Sport during key tournaments, driving best practice copy and content and a consistent tone of voice - Helping produce the campaign creative and manage the social media output for Duracell during it's sponsorship of the Rugby World Cup and Great Run Series - Researching, planning and writing long, medium and short form copy across digital and traditional formats for several other brands and rights holders.

• Account Executive

  • Jun 2015 - Dec 2015

  Account Executive at H+K Strategies Sports. Specialise in the creation and curation of branded content across channels - particularly focusing in the area of copywriting. Serve as account copywriting lead on adidas football in the UK and Globally, adidas running, adidas Digital Sports and HSBC Golf. The role has included the writing of planned and reactive social copy for adidas and HSBC, as well as the creation of press releases and toolkit materials for major global launches… Show more Account Executive at H+K Strategies Sports. Specialise in the creation and curation of branded content across channels - particularly focusing in the area of copywriting. Serve as account copywriting lead on adidas football in the UK and Globally, adidas running, adidas Digital Sports and HSBC Golf. The role has included the writing of planned and reactive social copy for adidas and HSBC, as well as the creation of press releases and toolkit materials for major global launches. Key successes to date include: - Copywriting for adidasUK during the FIFA World Cup and Predator Instinct campaigns - Writing copy for own channels content for adidas Global Running around the launch of Ultra BOOST in NYC. - Creating long form and short form content for the adidas miCoach blog and social channels around the London and Boston Marathons. - Helping plan, direct and deliver content for HSBC Golf around their flag ship golf tournaments - including providing creative direction for video content featuring Brian O'Driscoll and Rory McIlroy (https://www.youtube.com/watch?v=1gNc-aSfc_M)

• Junior Account Executive

  • Aug 2014 - May 2015

  As a JAE at H+K Sports I have been a key part of the team delivering exceptional work across both traditional and social channels for clients including adidas and HSBC. My core area of expertise is copywriting. Working with a diverse set of briefs, I have delivered short form copy optimised for social media and longer form copy for PR tool-kits and brand blogs. At H+K I have been the copy lead for adidas across various categories and have provided copy for the HSBC Golf social channels.… Show more As a JAE at H+K Sports I have been a key part of the team delivering exceptional work across both traditional and social channels for clients including adidas and HSBC. My core area of expertise is copywriting. Working with a diverse set of briefs, I have delivered short form copy optimised for social media and longer form copy for PR tool-kits and brand blogs. At H+K I have been the copy lead for adidas across various categories and have provided copy for the HSBC Golf social channels. Key personal successes have included writing real-time content for the adidas social channels during the World Cup and afterwards across various categories, writing press releases and other toolkit copy for the Global WC PR campaign, community managing for the HSBC Golf account and selling-in for global and UK product launches.

• Intern

  • Apr 2014 - Aug 2014

  Intern at H+K Strategies Sport. Working mostly on the adidas account, was part of the team that delivered adidas football's wildly successful 2014 World Cup campaign in the UK and Globally.



Yalding Cricket Club

• Yalding, Kent, UK

• Press & Sponsorships Officer

  • Aug 2010 - Sep 2016

  Member of committee in charge of promotion, press and sponsorship. Member of committee in charge of promotion, press and sponsorship.



Generate Sponsorship

• Work Experience

  • Mar 2014 - Mar 2014



ATASS Sports

• Tennis Data Analyst

  • Jul 2013 - Jan 2014



FCB London

• Advertising Services
• 1 - 100 Employee

• Intern

  • Aug 2012 - Aug 2012



The KM Group

• Larkfield

• Summer Work Placement

  • Jul 2009 - Jul 2009