James Everett

Betgames Sales Director Africa at BetGames
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Contact Information
us****@****om
(386) 825-5501
Location
Durban, KwaZulu-Natal, South Africa, ZA

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Experience

    • Lithuania
    • Software Development
    • 1 - 100 Employee
    • Betgames Sales Director Africa
      • Apr 2021 - Present

      • Setting up, leading, and optimizing the sales territory.• Meet or exceed commercial growth targets.• Work closely with customers and strengthen relationships. • Work with local gambling boards and support licensing processes and requirements. • Develop existing partners and negotiate promotional activities.• Work closely with Marketing and Promotion Manager to track and support the success of negotiated promotions.• Execute the sales strategy for the territory in collaboration with the CEO. • Acquire and onboard new partners. • Territory Pipeline Management and sales reporting. • Evangelize the product in my territory. • Support and advise the CEO.

    • South Africa
    • Gambling Facilities and Casinos
    • 700 & Above Employee
    • Consultant
      • Sep 2020 - Mar 2021

      Responsible for specific product growth - local and internationalEnhancing of the online user journey / navigation.Growing of specific products, including new bet types and featuresCampaign ManagementProject ManagementSocial Media traction and growth - online posts (written script and video)Ongoing product enhancements - digitalQuality Assessment and ManagementOngoing Competitor AnalysisMarketing and strategizing General Assessment of the product across the businessRelationship development - key stakeholdersI also jointly manage the Hollywood Syndicate, a role which includes the management of over 80 race horses which are all locally based in the provinces of Gauteng, KZN, Western Cape and Eastern Cape.

    • Horseracing & Syndicate Manager / Consultant
      • Jan 2018 - Aug 2020

      Managing of print and online race-card divisions. Including weekly interaction with marketing and relevant departments, as well improving efficiency of core daily operations. Project management of regular Marketing campaigns, focussing specifically on the horse-racing product. Project Management, including new online race-card website build, as well as writing of BRD and sourcing of developers, to delivery.Racing Manager – Purchased (as Bloodstock Manager) more than 40 individual racehorses, on behalf of the company, contributing to the most successful year on record, for Hollywoodbets (since 2002). This included regular social media and televised interactions, on international racing channel - Tellytrack.

    • Value Added Services Manager
      • Sep 2015 - Nov 2018

      Managed the Betgames roll-out at retail level, online integration, improvements and growth.Managed VPN's at retail level across over 60 retail outlets.South African Lotto integration and online build. Reducing incidences of operational shortfalls, through regular interaction with Audits, Regional and Branch Management.Monitor potential competition in the marketplace, which often originated in the form of lotto offerings and their subsidiary products.Work closely with Marketing and Social Media Departments, to assist in product communication in all relevant forms.Conduct continuous and regular interactions with customers (retail and online), as well as market research, in order to ensure that the offerings resonate with current and potential ‘punters.’Regular interaction at Director and CEO level.Regular interaction with Regional and Branch Management.

    • Management Development
      • Mar 2015 - Sep 2015

      I am currently moving between different departments within the organisation in order to gain insight and experience at how the Hollywood Group operates as well as serving a consultative purpose. I have fulled the following positions:* Betting Control Center Manager (Horse Racing)* In- Running Manager (Sport)* Operations Manger (Retail)

    • Construction
    • 1 - 100 Employee
    • Sales and Marketing Representative
      • Jan 2014 - Feb 2015

      -Strategic Consulting, including business plan & sales strategy development.-To develop my own business resulting in the sale of Bobcats’ market leading compact machines. -Manage existing accounts. -Presentations for corporate tenders. -Marketing at open / show days. -Strategic Consulting, including business plan & sales strategy development.-To develop my own business resulting in the sale of Bobcats’ market leading compact machines. -Manage existing accounts. -Presentations for corporate tenders. -Marketing at open / show days.

    • Financial Consultant
      • Jan 2013 - Oct 2013

      Financial Advisor Financial Advisor

    • United Kingdom
    • Information Services
    • 1 - 100 Employee
    • Business Development Manager
      • Jul 2011 - Oct 2012

      > I was an account manager involved in developing my own leads (Financial Directors, Financial Controllers, and Credit Controllers etc.) and attracting new business to the company. > Selling our credit management solutions to prospective clients. > Managing their accounts. > I was an account manager involved in developing my own leads (Financial Directors, Financial Controllers, and Credit Controllers etc.) and attracting new business to the company. > Selling our credit management solutions to prospective clients. > Managing their accounts.

    • Client Consultant
      • Apr 2009 - Aug 2010

      Client consultant for the Glen Kotzen Racing Stables• Provided detailed daily service of communication to all ± 400 clients both local and international owners and breeders. • Weekly dissemination of information to the media with regards to the wellness of all horses and related information. • Sold top priced racehorses to prospective clients. • Took part in live TV interviews on international racing channel, Tellytrack. • Wrote regular articles in major Newspapers and Magazines in South Africa

    • Clerk
      • Jan 2005 - Jan 2009

      I worked as a clerk for Neil Cameron at his branch in Durban North called Durban North Tattersalls, whilst studying my BCom Economics degree part time. We were predominantly a horse racing betting shop. I assumed the role of a clerk and conducted a daily reconciliation as my two main roles. I worked as a clerk for Neil Cameron at his branch in Durban North called Durban North Tattersalls, whilst studying my BCom Economics degree part time. We were predominantly a horse racing betting shop. I assumed the role of a clerk and conducted a daily reconciliation as my two main roles.

Education

  • University of Cape Town
    Advanced Project Management, Project Management
    2020 - 2020
  • University of South Africa/Universiteit van Suid-Afrika
    Bachelor of Commerce Degree, Economics and Finance
    2007 - 2010
  • Durban High School
    Merit Certificate
    1999 - 2003

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