James Edling

Brand Strategist at i Fratelli Pizza
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Contact Information
us****@****om
(386) 825-5501
Location
Austin, Texas, United States, US

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Experience

    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Brand Strategist
      • Jan 2019 - Present

      Responsible for Strategy and Success in Austin Market. > Increased market sales by 70% within the first 5 months. > Daily B2B marketing to gain corporate lunch orders. > Created large directory and network of corporate contacts. > Developed partnerships with local business and none-profits. > Organized and managed marketing events. Responsible for Strategy and Success in Austin Market. > Increased market sales by 70% within the first 5 months. > Daily B2B marketing to gain corporate lunch orders. > Created large directory and network of corporate contacts. > Developed partnerships with local business and none-profits. > Organized and managed marketing events.

    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Media Planner / Recruitment Marketing Strategist
      • Sep 2017 - Present

      > Regulated media recruitment plans for nearly 300 field offices; notable clients: Google and Amazon > Implemented new Social Media plan, which lowered cost and delivered nearly 3x more registrants > Supervised Instagram, Facebook, Craigslist, and Indeed recruitment ad campaigns for offices > Conducted on-site office visits and calls to observe and create custom media strategies for clients > Negotiated cost and campaign deliverables with local and national media… Show more > Regulated media recruitment plans for nearly 300 field offices; notable clients: Google and Amazon > Implemented new Social Media plan, which lowered cost and delivered nearly 3x more registrants > Supervised Instagram, Facebook, Craigslist, and Indeed recruitment ad campaigns for offices > Conducted on-site office visits and calls to observe and create custom media strategies for clients > Negotiated cost and campaign deliverables with local and national media vendors > Oversaw production of various video and radio recruitment projects > Responsible for writing HTML code for Craigslist ad templates and trained team on usage > Managed media budgets and allocated all expenses to individual offices Show less > Regulated media recruitment plans for nearly 300 field offices; notable clients: Google and Amazon > Implemented new Social Media plan, which lowered cost and delivered nearly 3x more registrants > Supervised Instagram, Facebook, Craigslist, and Indeed recruitment ad campaigns for offices > Conducted on-site office visits and calls to observe and create custom media strategies for clients > Negotiated cost and campaign deliverables with local and national media… Show more > Regulated media recruitment plans for nearly 300 field offices; notable clients: Google and Amazon > Implemented new Social Media plan, which lowered cost and delivered nearly 3x more registrants > Supervised Instagram, Facebook, Craigslist, and Indeed recruitment ad campaigns for offices > Conducted on-site office visits and calls to observe and create custom media strategies for clients > Negotiated cost and campaign deliverables with local and national media vendors > Oversaw production of various video and radio recruitment projects > Responsible for writing HTML code for Craigslist ad templates and trained team on usage > Managed media budgets and allocated all expenses to individual offices Show less

  • Via Transportation
    • Greater Chicago Area
    • Street Marketing and Promotions Coordinator
      • Jan 2017 - Present

      > Solely created and managed the entire street marketing efforts of Via Transportation. > Plan, schedule and manage all promotional events; guerilla street teams and festival partnerships. > Manage staffing and training needs of all brand ambassadors to promote the Via brand. > Pitch and strategize various marketing ideas to upper management for successful implementation. > Partnership development and networking with businesses during local events and… Show more > Solely created and managed the entire street marketing efforts of Via Transportation. > Plan, schedule and manage all promotional events; guerilla street teams and festival partnerships. > Manage staffing and training needs of all brand ambassadors to promote the Via brand. > Pitch and strategize various marketing ideas to upper management for successful implementation. > Partnership development and networking with businesses during local events and executions. > The successful efforts of the Street Team Marketing has resulted in thousands of new Via accounts Show less > Solely created and managed the entire street marketing efforts of Via Transportation. > Plan, schedule and manage all promotional events; guerilla street teams and festival partnerships. > Manage staffing and training needs of all brand ambassadors to promote the Via brand. > Pitch and strategize various marketing ideas to upper management for successful implementation. > Partnership development and networking with businesses during local events and… Show more > Solely created and managed the entire street marketing efforts of Via Transportation. > Plan, schedule and manage all promotional events; guerilla street teams and festival partnerships. > Manage staffing and training needs of all brand ambassadors to promote the Via brand. > Pitch and strategize various marketing ideas to upper management for successful implementation. > Partnership development and networking with businesses during local events and executions. > The successful efforts of the Street Team Marketing has resulted in thousands of new Via accounts Show less

    • Brand Ambassador, Team Lead, Production Assistant
      • Mar 2015 - Present

      - Helped created brand recognition by executing numerous events and product exhibitions. - Lead small groups of BAs on guerrilla marketing and street team campaigns. > Distributed samples of various products at businesses and festivals throughout Chicagoland. > Marketed food, alcohol, technology and other various brands directly to target demographic. - Helped created brand recognition by executing numerous events and product exhibitions. - Lead small groups of BAs on guerrilla marketing and street team campaigns. > Distributed samples of various products at businesses and festivals throughout Chicagoland. > Marketed food, alcohol, technology and other various brands directly to target demographic.

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Tour Manager
      • Jun 2016 - Present

      - Experiential Marketing tour promoting the Castrol Motor Oil around Chicagoland and Midwest Cities. - Educated mechanics about synthetic oils while teaching them various marketing techniques - Successfully visited 30 scheduled and guerrilla auto repair shops per week promoting Castrol. - Promoted the Castrol Sprinter XM mobile classroom, showcasing to 20 mechanics, daily. - Worked closely with Territory Sales Reps to drive their monthly sales of Castrol products. - Maintained… Show more - Experiential Marketing tour promoting the Castrol Motor Oil around Chicagoland and Midwest Cities. - Educated mechanics about synthetic oils while teaching them various marketing techniques - Successfully visited 30 scheduled and guerrilla auto repair shops per week promoting Castrol. - Promoted the Castrol Sprinter XM mobile classroom, showcasing to 20 mechanics, daily. - Worked closely with Territory Sales Reps to drive their monthly sales of Castrol products. - Maintained records of each shop and submitted various daily and weekly reports.

    • Recruiting Specialist
      • Dec 2015 - Jun 2016

      > Managed sourcing and staffing efforts for Fortune 100 companies such as Target and Dell. > Sourced, screened and interviewed promo models and brand ambassadors talent. > Utilized social media and numerous job boards to promote brand and recruit new talent. > Responsible for new-hire paperwork including tax documents and background checks.

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Promotions Assistant
      • Mar 2014 - Mar 2015

      In Field Events: -Gained leadership and communication skills by managing the set up of The Drives tent and execution at various promotional marketing events. -Developed a strong understanding of media marketing and brand recognition. -Worked directly with the public as a brand ambassador for the station. - Responsible for inventory and maintenance of in-field equipment and company vehicle. Office: -Obtained a broad understating of radio as a business and the success of… Show more In Field Events: -Gained leadership and communication skills by managing the set up of The Drives tent and execution at various promotional marketing events. -Developed a strong understanding of media marketing and brand recognition. -Worked directly with the public as a brand ambassador for the station. - Responsible for inventory and maintenance of in-field equipment and company vehicle. Office: -Obtained a broad understating of radio as a business and the success of media ad sales. -Assisted in the planning and execution of various events and contests. - Coordinated The Drive’s 2015 car of the year contest. - Produced videos to highlight promotional events. - Wrote and produced on air product spots. Show less In Field Events: -Gained leadership and communication skills by managing the set up of The Drives tent and execution at various promotional marketing events. -Developed a strong understanding of media marketing and brand recognition. -Worked directly with the public as a brand ambassador for the station. - Responsible for inventory and maintenance of in-field equipment and company vehicle. Office: -Obtained a broad understating of radio as a business and the success of… Show more In Field Events: -Gained leadership and communication skills by managing the set up of The Drives tent and execution at various promotional marketing events. -Developed a strong understanding of media marketing and brand recognition. -Worked directly with the public as a brand ambassador for the station. - Responsible for inventory and maintenance of in-field equipment and company vehicle. Office: -Obtained a broad understating of radio as a business and the success of media ad sales. -Assisted in the planning and execution of various events and contests. - Coordinated The Drive’s 2015 car of the year contest. - Produced videos to highlight promotional events. - Wrote and produced on air product spots. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Sales Associate
      • Nov 2013 - Feb 2015

      > Established relationships with customers, vendors and repair shops. > Managed the opening and closing of the store as the third key holder. > Organized and maintained customer repairs and store inventory. > Consistently exceeded and consistently doubled monthly sales goals. > Established relationships with customers, vendors and repair shops. > Managed the opening and closing of the store as the third key holder. > Organized and maintained customer repairs and store inventory. > Consistently exceeded and consistently doubled monthly sales goals.

    • United States
    • Higher Education
    • 400 - 500 Employee
    • Character U Mentor
      • Aug 2010 - May 2013

      Helped first year students make a smooth transition from high school to college. Held weekly meeting with first year students to help solve any problems they were having as new college students. Worked in teams with other mentors and advisors to organize and execute various service projects and activities.

    • Gateway to Success Mentor
      • Aug 2010 - May 2013

      Helped first year students in the GTS program make a smooth transition from high school to college. Held weekly meeting with first year students to improve the students grades and time management skills. Helped solve any problems they were having as new college students. Worked with administrators and other mentors to solve problems first year students were having with grades or personal matters. Was head mentor senior year and was in charge of organizing the other mentors. Co-interviewed… Show more Helped first year students in the GTS program make a smooth transition from high school to college. Held weekly meeting with first year students to improve the students grades and time management skills. Helped solve any problems they were having as new college students. Worked with administrators and other mentors to solve problems first year students were having with grades or personal matters. Was head mentor senior year and was in charge of organizing the other mentors. Co-interviewed applicants for new mentoring jobs.

    • DeSales University film student
      • 2009 - 2013

      Co-created and produced "Kinda Like the View (But With Guys)", "And Now the Punchline" for DSU TV. Wrote and Directed Short film "Johnny D". Wrote and Produced short film "Misconception". Produced comedic documentary "Junkman"

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Control room intern
      • Jun 2012 - Sep 2012

      Gained hands-on experience in a live television control room and studio floor. Sharpened camera skills by operating a twenty foot Jib and handheld studio cameras. Developed live audio board operating skills in the audio control booth. Learned how to operate live graphics on a duel monitor computer system. Gained hands-on experience in a live television control room and studio floor. Sharpened camera skills by operating a twenty foot Jib and handheld studio cameras. Developed live audio board operating skills in the audio control booth. Learned how to operate live graphics on a duel monitor computer system.

Education

  • DeSales University
    Bachelor of Arts (B.A.), Film/Cinema/Video Studies
    2009 - 2013
  • Second City Comedy Writing School
    2011 - 2011

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