Head of Content and Publishing at MyWallSt

• Jun 2019 - Present

Head of Content and Publication for MyWallSt, a Dublin-based media company that makes financial products and tools focused specifically on the U.S. stock market.Roles include:• Responsibility for the overall content vision of MyWallSt, from our inbounding content marketing strategy to the features and services that make up our product suite.• Strategic and editorial oversight on all content produced within MyWallSt including the MyWallSt blog, the Stock Club podcast, a suite of email newsletters, as well as products including the flagship MyWallSt service, the Horizon service, and the Academy platform.• Managing a content team of five people with skills ranging from writing, SEO, and stock analysis to audio and video production.• Working closely with the heads of marketing, product, CX, and development to ensure a cohesive approach across the company in terms of strategy and prioritisation.• Other responsibilities include product management, podcast hosting, general copywriting, sales copywriting, UX writing, stock analysis, brand work, and email marketing.Achievements:• Strategised, built, and grew the MyWallSt organic content UA strategy from scratch. Within two years, the MyWallSt blog grew its traffic from nothing to +100k views per month.• Strategised, built, and grew the Stock Club podcast from scratch. This podcast is now a massive part of MyWallSt's brand and UA strategy, getting more than 100k downloads per quarter (the top 1% of podcasts globally) and attracting sponsorship from the likes of Hyundai Ireland.• Strategised, built, and launched the MyWallSt Academy product, a new revenue-generating part of MyWallSt's business that offers exclusive cohort-based courses to learners led by industry experts. This product is an important new arm to the educational side of MyWallSt's mission.

Content Editor

• Oct 2018 - Jun 2019

Content Specialist

• Jun 2016 - Oct 2018

Culture Editor

• Nov 2015 - Jul 2016

Editor of the Culture section of Pure M Magazine, a popular Irish music, arts and sports magazine targeted towards the 15-30 demographic.Complete editorial responsibilities for the culture section of the publication, including: • Attracting volunteer contributors. • Making editorial decisions on submissions and the overall direction of the section.• Proof-reading, editing, and fact-checking submitted articles.• Identifying developing stories and designating coverage to a reporter.• Liaising with a variety of PR spokespeople and artists across the country to ensure first coverage of important cultural events.• Extensive experience in the Wordpress publishing platform, formatting articles for publication and improving their SEO ranking through the Yoast plugin.• Involved with facilitating many changes within the Pure M publishing structure, including the introduction of a weekly online publication, and our impending move from digital publication to physical print.Also a regular written contributor to Pure M Magazine, with articles including music features, political opinion topics, theatre reviews, satirical pieces and a weekly column.

Digital Marketer and Content Writer

• Jan 2016 - Mar 2016

Digital marketer and content writer for Animo Television, an independent Irish television production company.Involved with the creation and implementation of an effective digital marketing campaign, intended to broaden the appeal of Animo Television to corporate clients, both nationally and internationally.Tasked with improving the company's website published through the Wordpress CMS. Updated and edited the entire site to make it more user orientated and SEO friendly. Adopts a sustained approach to website management, ensuring that it is constantly up to date.Extensive experience in supporting a digital marketing campaign through a variety of social networks, including Facebook, Twitter, LinkedIn, Vimeo, Youtube, Tweetdeck, Hootsuite, and MailChimp. In-depth knowledge of each of these platforms, as well as varying strategies through which content can be disseminated using these sites.Responsible for the regular updates to the company's blog which is featured on the website. Must source relevant material or stories that are congruent with the company's objectives, write engaging text which is SEO friendly, and ensure the material's distribution towards a wide-audience base of current and potential customers.

English Teacher/ Grade Co-ordinator

• Nov 2013 - Jul 2015

Grade Seven and Eight English teacher in a British curriculum private school in the UAE.High-responsibility position, ensuring both the education and well-being of more than 100 students in my care.Promoted to the position of Grade Seven and Eight English coordinator in second year teaching with the school - a challenging role ensuring other teachers are following the prescribed curriculum and are teaching the students effectively.Received excellent results from in-school observations held by Head of Department and Vice- Principal.Extensive knowledge of all areas of the English language, particularly grammar and composition.