JAMES DUFFY
Vice President Of Business Development at Independent Floor Testing & Inspection (IFTI)- Claim this Profile
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Bio
Credentials
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Effective Communications in Public Involvement, National Highway Institute, 2014
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Experience
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Independent Floor Testing & Inspection (IFTI)
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United States
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Construction
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1 - 100 Employee
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Vice President Of Business Development
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Aug 2019 - Present
Growing new nationwide 3D imaging service offering to provide better customer visibility of spaces and deepen our customers’ experience
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Director of Sales and Marketing
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Nov 2017 - Present
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Director of Product Marketing, Strategic Partnerships
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Apr 2016 - Nov 2017
• Developed subscription business plan for a B2B SaaS Learning Management System for first evidence-based online concussion platform targeting professional and collegiate sports. • Spearhead the visioning and go-to-market strategy for the launch of the Learning Management Software and partners that include Stanford and the PAC-12 football teams• Developed strategic partnerships with marketing distribution partners with sport apparel and sports advertisers including CBS Sports, and East Bay athletic gear generating over $200,000 in sales to date• Set up analytics and KPI’s for website and set up demand generation tactics that increased website presence by 25% and deeper engagement by users.• Serve as lead project manager at Stanford University to oversee and market sideline concussion test using eye-tracking with Stanford and the PAC 12 collegiate sports programs
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Empire State Building
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United States
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Real Estate
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1 - 100 Employee
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Marketing Manager, Strategic Partnerships
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Dec 2014 - Apr 2016
• Developed and directed project life-cycle of “Destination Midtown app,” choosing vendors, negotiating contracts, setting budgets, and establishing marketing and content pipeline• Cultivated and secured partnership with Time Warner Cable to provide free Wi-Fi for app users, reaching 3,000+ visitors an hour, with a 5% download conversion rate• Forged a partnership with Utrip.com, a Seattle-based online tourist itinerary developer, to engage Empire State Building visitors to increase bounce rate on supplemental website pages and e-commerce• Developed, negotiated, and managed e-commerce campaigns and strategies. Example- VeriFone, the leading customer facing electronic payment transaction provider, in over 8,000 NYC taxi cabs for an online-only sales promotion reaching 15 million riders (an ad campaign equivalency of $500,000) and generating $50,000 in new revenue• Led first of its kind marketing campaign to transform Midtown Manhattan into the NYC tourist destination by forming strategic partnerships with leading stakeholders in sports, entertainment and tourism to enhance traffic and boost e-commerce sales. Stakeholders include Madison Square Garden, Broadway, Macy’s, Times Square Alliance, and Radio City Music Hall
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Arch Street Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Outreach Project Manager
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Dec 2012 - Dec 2014
• Created, implemented, and managed B2B and B2C marketing and outreach campaigns on behalf of clients in the public and private sector with budgets exceeding $500,000• Managed project life-cycle for company’s public and private clients; developed marketing and outreach strategies launching traditional and digital campaigns• Developed and implemented strategic plans for state & federal projects in the fields of transportation and tourism • Created, implemented, and managed B2B and B2C marketing and outreach campaigns on behalf of clients in the public and private sector with budgets exceeding $500,000• Managed project life-cycle for company’s public and private clients; developed marketing and outreach strategies launching traditional and digital campaigns• Developed and implemented strategic plans for state & federal projects in the fields of transportation and tourism
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World Wrestling Entertainment
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United Kingdom
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Entertainment Providers
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1 - 100 Employee
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Government Affairs Manager (CONTRACT)
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Jun 2012 - Dec 2012
Managed federal and state legislative affairs activities and tracked legislation; led and managed public relations and government affairs consultants. Managed federal and state legislative affairs activities and tracked legislation; led and managed public relations and government affairs consultants.
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Becton Dickinson
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Hospitals and Health Care
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1 - 100 Employee
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Medical Sales Consultant (CONTRACT)
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Feb 2012 - Jun 2012
Act as liaison between clinical staff and Becton Dickinson on the use of contracted medical products Act as liaison between clinical staff and Becton Dickinson on the use of contracted medical products
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University of Gothenburg
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Sweden
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Education
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700 & Above Employee
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Master's Student
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Sep 2010 - Jun 2012
International Administration and Global Governance is a Master's of Science program that is offered jointly by the School of Economics and Political Science. It utilizes both qualitative and quantitative analysis to track and assess the cohesion of legislation and policies and its impact on the public and private sector. Focus environmental, energy, and sustainability global policy issues. . International Administration and Global Governance is a Master's of Science program that is offered jointly by the School of Economics and Political Science. It utilizes both qualitative and quantitative analysis to track and assess the cohesion of legislation and policies and its impact on the public and private sector. Focus environmental, energy, and sustainability global policy issues. .
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Council on Accreditation
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Individual and Family Services
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1 - 100 Employee
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Government Relations Associate
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May 2009 - Aug 2010
Developed and implemented government relations efforts for international accrediting organization for their short and long term strategies resulting in over $500,000 in new annual revenue Developed and implemented government relations efforts for international accrediting organization for their short and long term strategies resulting in over $500,000 in new annual revenue
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Family Services of Westchester
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United States
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Individual and Family Services
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100 - 200 Employee
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Program Manager
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Jun 2006 - May 2009
Wrote initial grants and “request for proposals” for health initiatives, created a cohesive reporting system for distribution of $150,000 in grants for youth civic leadership and countering tobacco advertising and childhood obesity Wrote initial grants and “request for proposals” for health initiatives, created a cohesive reporting system for distribution of $150,000 in grants for youth civic leadership and countering tobacco advertising and childhood obesity
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Mobilize.org
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Non-profit Organizations
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1 - 100 Employee
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Volunteer
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Aug 2004 - May 2009
Volunteer for national youth-based civic organization. Volunteer for national youth-based civic organization.
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Plum Television
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United States
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Construction
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Political Researcher (CONTRACT)
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May 2006 - Jun 2006
.• Researched and designed questions for political pundit panel for 2006 mid-term election cable TV show .• Researched and designed questions for political pundit panel for 2006 mid-term election cable TV show
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Deputy Canvass Leader
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Oct 2005 - Dec 2005
• Trained and organized canvass teams across State to deliver talking points and distribute campaign materials for U.S. Senate election bid • Trained and organized canvass teams across State to deliver talking points and distribute campaign materials for U.S. Senate election bid
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New York State Assembly
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United States
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Legislative Offices
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700 & Above Employee
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Legislative Aide
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Jan 2003 - Aug 2003
• Researched proposed legislation, set up legislative bill calendar, and represented the Assemblyman at public functions • Researched proposed legislation, set up legislative bill calendar, and represented the Assemblyman at public functions
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