Account Director

• Apr 2020 - Present

SEO Technical Director

• Apr 2019 - Apr 2020

Previously employed as SEO Director at Primal, one of the leading and fastest growing digital agencies in Thailand and South East Asia.I'm responsible for ensuring our SEO product is focused on providing our clients with great results and growing their organic web traffic in a natural way.I have introduced new products and methods into our portfolio which has improved our client retention and our internal approaches to how we run our SEO campaigns.With over 9 years of background in SEO, I am now considered to be a leading expert in the field here in Thailand. More recently, I have began to build an analytics team and data warehouse with Primal which will provide our clients with deep and meaningful insights into campaign performance.

Data / Marketing Analyst / Business Intelligence

• Dec 2017 - Apr 2019

Recently employed by DT Group of Companies, which include high end property brands such as MQDC, Whizdom, Magnolias and The Forestias.My role is to analyse the market, our campaigns and strategy to improve the overall customer experience and to drive our conversions forward.A highly analytical and challenging role, but a role that makes a genuine positive impact on our overall business and our strategies.I work closely with our marketing teams, in particular our digital marketing team.My focus is on providing meaningful analyses and recommendations to our stakeholders so that they are 1) aware of current performance and 2) understand how we can improve on our performance. My extensive past experiences in marketing, particularly digital marketing, means that I not only provide visual data, but also real world and effective recommendations for our marketing campaigns.

Digital Marketing Head

• Jan 2017 - Dec 2017

Digital Marketing Section HeadI currently oversee all digital marketing activity for our company.This includes hands on management and strategy development for SEO, SEM, Social Media, Display Advertising, Affiliate Marketing and content creation.Key competencies● Facebook strategy- all content, infographics, video strategy is formed by me. ● Facebook advertising - I am fully versed in FB ads, including audience targeting, creative, placements and day to day management.● Twitter - see above● Line - I manage our Line strategy, including push notification message content, Line sticker creation and distribution, timeline content● Website content - I lead the strategy in regards to which content to publish to our website and ensuring we are focusing on the correct keywords within the content. I also manage any of the creative graphical content● SEO - for full details of my SEO skills (I am one of the few true experts working in Thailand) please see my previous role as Head of SEO at Ascend● SEM - Fully qualified in SEM, including Google Adwords, Google Display Network, Bing Ads, YouTube Ads, mobile ads, in-app ads. I also manage all of these separate campaigns myself.In addition, I play a key role in our offline marketing activities. I manage a team of marketing professionals and ensure that our marketing strategies are being implemented in a timely and effective manner. I remain very hands on in my approach and personally implement all of our Facebook Advertising, Line Group, SEO and SEM.Our company is already achieving great digital marketing visibility and presence due to our strategy.

SEO / Digital Marketing Manager

• Nov 2015 - Jan 2017

After working for SEO agencies for a good number of years, and having improved many 100's of websites, I am now working for Ascend Corp as their in-house SEO Director.Ascend are part of the True Corp group of companies.My commitment to using only 'white hat' techniques and my willingness to change and adapt to new SEO techniques and developments has enabled me to ensure that our businesses have cohesive and achievable SEO strategies.The companies and websites that I currently manage are:True MoneyTrue IDCiTrueMartWe Love ShoppingWeMallAdenI also oversee the regional variations of these SEO campaigns.Core skills include:● Onsite Auditing and Optimisation - This includes meta data (titles, keywords, descriptions etc), site structure and technology (java, css, html and other frameworks), image optimisation, content analysis, content structure, headings (H1, H2 etc)● Site Crawl-ability - Canonical tags, site speed, correct usage of redirects (301, 302, meta etc), internal and external duplication, correct usage of no-follow and no-index, robots.txt usage● Keyword and Content Optimisation - Correct usage of keyword research and content creation. Ensuring that keywords appear in a natural way inside on-page content● Regional Website Variants - Ensuring that any regional variants of websites are correctly setup, including correct hreflang usage.● Google My Business and Local - Correct setup and optimsation for Google My Business profiles● Google Knowledge Graph - I have an excellent level of understanding which elements contribute to the Google Knowledge Graph and how to obtain this for our businesses.● Backlink Acquisition - I fully understand how to acquire high quality and natural backlinks● Usage of SEO tools - Such as, Screaming Frog, WebCEO, Searchmetrics, Wincher, MOZ Open Site Explorer to name a few● Advanced Analytics Knowledge - I am fully versed in the major analytics suites and also Google Analytics (and Adwords) Certified

Regional Marketing Manager

• Aug 2016 - Dec 2016

Currently responsible for marketing activities through the SEA region - including both digital and offline.Digital includes SEO, SEM, Line, Social Media. Currently responsible for marketing activities through the SEA region - including both digital and offline.Digital includes SEO, SEM, Line, Social Media.

Seo Specialist

• Jan 2008 - Nov 2015

I am currently employed as an SEO specialist for one of the largest SEO providers in the UK and the APAC region.I have a wealth of knowledge of the industry and I am Google certified (analytics and pay per click). I also have expertise in social media marketing, which is becoming more and more integral to SEO.I am constantly up to date with the latest SEO practices and work in an ethical manner with my clients long term success at the forefront of my thinking.I am well versed in many online content management platforms, including Wordpress, Joomla, Magento and Drupal. I have good HTML and CSS knowledge.- Currently managing 30+ clients in the APAC region.- Providing bespoke search engine visibility solutions to my clients.- Works with small and large (global) businesses.- Ethically and transparently able to grow revenue from SEO and SEM.

Mortgage Underwriter

• Jan 2007 - Jan 2011

I began my role with Lloyds Banking Group (formerly Halifax Bank of Scotland), as a Mortgage Advisor.I became fully CeMAP qualified within 6 months.Shortly thereafter, I also became a qualified in General Insurance, Life Insurance and additional borrowing.After a further year, I was promoted into a new position and was responsible for 'leaning' the sales process from start to finish. During this period, I report directed to the head of mortgage lending.This position involved a high degree of project management skills.For the final year of my career at Lloyds, I worked as a mortgage underwriter. It was my duty to assess mortgage applications and approve or decline them against our mortgage lending criteria. A high attention to detail and cool head was essential in this role.

Head of Sales

• May 2005 - Jan 2007