Experience

Defense Media Activity

• Public Relations and Communications Services
• 300 - 400 Employee

• Director, Data and Assessments Office

  • Aug 2020 - Present

  Chief Data Officer for a Defense Field Activity responsible for the following functions: - Data Strategy, Policy and Governance- Directs Agency data stewardship practices - Leverages data to provide C-Suite with actionable business intelligence - Directs research projects - Continuous Process Improvement - Internal Controls Program

• Deputy Director, Joint Mission Center

  • Jun 2019 - Aug 2020

  - Responsible for the establishment and management of the Joint Mission Center- Manages team responsible for the tracking of outputs of a multi-million dollar federal agency- Manages tracking of all products, training and assets around the globe

• Strategic Planner

  • Aug 2015 - Jul 2019

  - Manage client and stakeholder portfolios for the agency to ensure consistent and timely public affairs and communications support.- Direct liaison to all combatant commands, three government agencies and key military subordinate units. - Develops comprehensive communications plans that include technical requirements, logistical support and traditional public affairs themes and messaging. - Wrote comprehensive public affairs support plan for DoD Warrior Games resulting in measurably increased key audience/stakeholder awareness. - Planned the migration of a key client to DMA's web hosting platform saving them more than $400K per year in operating costs. - Key member of agency business strategy team moving the organization from a traditional military organization to a lines of business approach. Show less

• Current Operations

  • Aug 2014 - Aug 2015

  - Execute tactical and strategic information strategies to communicate policies and programs, coordinate with senior personnel to identify news and information requirements, and advise senior management on public affairs issues.- Execute public affairs events to focus attention and internal media coverage on special events of particular significance to senior leaders.- Identify news and information sources and coordinates the sharing of information and information sources among operational elements.- Evaluate the effectiveness of current tactical and strategic information programs and products, and execute integrated strategies to effectively convey complex and time-sensitive information using shared communication resources .- Support the development of plans for tactical and strategic communications.- Identify communication opportunities; ensure message consistency; identify audience and segmentation; integrate new media tactics into comprehensive communication programs that include radio, tv, print, web and social media.- Develop written and graphic materials, including news articles and feature stories.- Edit news and feature materials for publication. Show less



USDA-FSIS

• United States
• Government Administration
• 700 & Above Employee

• Public Affairs Specialist

  • Dec 2013 - Aug 2014

  The Food Safety and Inspection Service regulates the production of meat, shelled eggs and poultry products. The agency's office of Congressional and Public Affairs plans, executes, develops, and coordinates a broad and comprehensive communications and information program that promotes public understanding and acceptance of Agency programs, policies, and decisions. • Develops and organizes communication plans under the direction of the Director, or senior specialist to disseminate written and digital materials conveying complex information about the Agency's programs in order to increase understanding and awareness. • Generates and distributes a wide variety of materials (from research to writing) specific to FSIS’ mission. • Analyzes programs and develops recommendations for anticipating and addressing potentially negative news stories and identifying and marketing positive news stories. • Liaises between Agency officials and the Office of Communications on current matters for planning and conducting information activities and programs, and works cooperatively and tactfully with members of the public and representatives of private organizations. • Measures ongoing program evaluation and develops criteria, methods, and techniques for reviewing and evaluating the effectiveness of information policies, procedures, and operations in accomplishing long/short-range objectives of the program. • Arranges hearings, briefings, conferences, exhibits, demonstrations, and other special events, to determine the needs for and arranges for the distribution of press kits, background papers, and other materials in connection with such events. • Writes and edits articles and reports. Supports the food recall committee as the public affairs specialist responsible for drafting the press releases related to the recall of product affecting millions. Show less

• Air Force Liasion, Joint Assignment Desk

  • Jun 2010 - Dec 2013

  The Joint Assignment Desk has a global reach managing the daily product workflow of a DoD agency with global presence, while working directly with senior DOD officials in the Office of the Secretary of Defense, the Deputy Secretary of Defense, and the Chairman of the Joint Chiefs of Staff, the Unified/Combatant Commands, and the Military Service components to plan and implement comprehensive internal information coverage of DOD strategies, programs, and materials. • Crafted agency communication strategy, to include custom website, social media, branding and broadcast coverage, for national event, which created a unified identity across all DOD platforms • Wrote social media strategy for directorate based upon collaboration between more than 25 government agencies • Planned and implemented social media campaigns and complex media events • Maintains government and media contacts, coordinating with various governmental agencies and industry contacts daily • Conducts cost/benefit analysis for internal communications plans, prioritizing communication themes and objectives • Provides internal communication and media relations inputs to crisis communication strategies in response to unforeseen issues and coordinates with senior staffs for implementation • Leveraged state-of-art software to create a centralized, web-based story tracking program allowing for cost/benefit analysis of coverage plans, increasing overall fiscal efficiency by more than 25 percent • Headed Air Force planning on coverage of 2011 CH-47 crash, injecting key Air Force-focused messaging throughout DOD’s print, broadcast, and social media coverage plan Show less



Dept. of Defense, Defense Media Activity

• Senior Staff Writer, Airman Magazine

  • Mar 2009 - Jun 2010

  Airman Magazine is the Air Force’s flagship publication with a readership of more than 250,000 Airmen and family members around the world. • Led a media team covering recovery operations after 2010 Haitian earthquake. Products produced were among the first to document operations and inserted key Air Force messages into civilian coverage. • Managed a converged team to cover the 2010 and 2011 Warrior Games in Colorado Springs, Colo. The team’s products set the benchmark for joint service coverage of major military events. • Rebuilt public Websites for all Air Force assets in Iraq and coordinated with multiple services and commands to streamline and standardized Air Forces in Iraq internet sites. • Provided media training to Commanders, all subject matter experts and all Airmen interviewed by media visiting the installation. Show less



United States Air Force

• United States
• Defense and Space Manufacturing
• 700 & Above Employee

• Web and public communications lead

  • Oct 2004 - Sep 2008

  Grand Forks AFB is the largest of four super-tanker wings. Its 2,500+ personnel deploy around the world to provide aerial refueling for U.S. and allied aircraft.• Served as spokesman for Base Commander at government events; managed correspondence with Senate and Congressional staffs.• Interacts with subject matter experts in highly technical functions to prepare materials for the media.• Managed $10K travel, operations and training budget. • Organized 50+ base visits by Senators, Congressmen, state officials, and senior military generals.• Authored comprehensive communications plan following Base Realignment and Closure announcement responding to more than 100 local and national media queries.• Wrote and edited press releases, news stories, speeches, public service announcements, and presentations, Web content and mass e-mails. Show less

• Editor, Photojournalist

  • May 2006 - Oct 2006

  The 332nd Air Expeditionary Wing is the Air Force component on the largest U.S. military installation in Iraq with combat ready forces capable of projecting force anywhere in the region. • Traveled more than 500 miles throughout Iraq and neighboring countries covering various missions producing more than 250 pages of copy in less than 6 months. • Rebuilt public Websites for all Air Force assets in Iraq and coordinated with multiple services and commands to streamline and standardized Air Forces in Iraq internet sites. • Provided media training to Commanders, all subject matter experts and all Airmen interviewed by media visiting the installation. Show less