James Cheong
Centre Director at Busy Bees Asia- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
Topline Score
Bio
Credentials
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Google Analytics for Beginners
GoogleMay, 2021- Sep, 2024 -
Hubspot Inbound Certification
HubSpotMay, 2021- Sep, 2024
Experience
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Busy Bees Asia
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Singapore
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Education Administration Programs
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200 - 300 Employee
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Centre Director
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Nov 2022 - Present
-Centre Director at The Imaginarium (Busy Bees Asia's first retail Enrichment Centre for children) -In-charge of all the operations surrounding The Imaginarium, including sales, administration, branding / marketing, business decisions -Established partnership opportunities with various brands -Redefine customer experience and user experience at The Imaginarium -Oversee website re-development by a website design company -Oversee social media content postings by a digital marketing company -Plan and execute storefront changes, leading to increased awareness and 100% more walk-ins -Plan other marketing initiatives to increase physical and digital presence of The Imaginarium -Manages a customer experience executive that focuses on housekeeping and customer experience related matters Show less
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Convertium
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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Senior Project Executive
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Jun 2020 - Apr 2022
-Project managed an ongoing retainer account with Marina Bay Sands for several projects, enhancements and new initiatives.-Oversaw several web optimisation and personalisation projects for Marina Bay Sands, leading to increased in CTR and Conversions-Project managed 2 other accounts for a different client, one of which is another full website revamp and another is for a digital marketing campaign to be ran across several Southeast Asian countries.-Oversaw and managed another Project Executive.-Responsible for coordinating weekly deployments of enhancements and bug fixes.-Furnished User Acceptance Test (UAT) scripts and manuals for clients for weekly deployments involving new pages, components and functions for the clients.-Accountable to business needs gathering to shape the project strategy as well as account management across multiple stakeholders from the client’s side on a day to day basis.-Forecasting and managing project budget, risks and timelines, coupled with managing an internal team of UX/UI designers, copywriters, digital marketers and tech developers. Show less
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Project Executive
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Apr 2018 - May 2020
Recognition from company:Awarded with Company staff of the year in 2019Awarded with Company best new staff in 2018-Executed the revamp of the Marina Bay Sands website (including the Singapore ArtScience Museum) and its surrounding digital assets across 6 language sites.-Project managed a new calendar project for the Marina Bay Sands website that led to an increase in conversions for Hotel Room bookings-Project managed several marketing related campaigns for Marina Bay Sands.-Oversaw several web optimisation and personalisation exercises for Marina Bay Sands, leading to increased in CTR and Conversions.-Project managed and oversaw the the Content Management System (AEM) API project setup for Marina Bay Sands which contributed to the development of their Mobile App.-Main person in charge of setting up the localisation workflow for the client with an AEM Plugin (GlobalLink Adaptor).-Responsible for ongoing tests and troubleshooting of new component developments so that they can be identified to be localised.-Furnished user guides for all new processes and workflows with regards to the Marina Bay Sands revamp project.-Responsible for coordinating weekly deployments of enhancements and bug fixes.-Furnished User Acceptance Test (UAT) scripts and manuals for clients for weekly deployments involving new pages, components and functions for the Marina Bay Sands revamp project.-Accountable to business needs gathering to shape the project strategy as well as account management across multiple stakeholders from the client’s side on a day to day basis.-Forecasting and managing project budget, risks and timelines, coupled with managing an internal team of UX/UI designers, copywriters, digital marketers and tech developers. Show less
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Team Leader, Door knocker / Sales
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Jun 2016 - Aug 2017
-Plan & select suitable locations to door knock. -Train, lead, manage and motivate new & existing knockers. -Set up appointments by persuading potential customers to try out the products -Liaise and follow up on appointments with customers. -Plan & select suitable locations to door knock. -Train, lead, manage and motivate new & existing knockers. -Set up appointments by persuading potential customers to try out the products -Liaise and follow up on appointments with customers.
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Ministry of Defence of Singapore
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Government Administration
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700 & Above Employee
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Training Coordination Officer, Training, Safety, & Doctrine Development - Military Police Command
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Jan 2015 - Sep 2015
-Oversee management of training resources for sub units. -Manage and report training results of all sub units. -Develop training doctrines & SOPs for SAFMPCOMMAND. -Conduct, support and supervise trainings and physical tests. -Oversee management of training resources for sub units. -Manage and report training results of all sub units. -Develop training doctrines & SOPs for SAFMPCOMMAND. -Conduct, support and supervise trainings and physical tests.
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Sport Singapore
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Singapore
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Spectator Sports
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500 - 600 Employee
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Intern, Athlete Services Department (Singapore Sports Council)
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Mar 2012 - May 2012
-Admin, in-charge of grants, support programs & job finding for athletes -Helped to facilitate private career fairs for athletes -Planned and facilitated the itinerary for the Hong Kong Sports Institute athletes visiting Singapore -Admin, in-charge of grants, support programs & job finding for athletes -Helped to facilitate private career fairs for athletes -Planned and facilitated the itinerary for the Hong Kong Sports Institute athletes visiting Singapore
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Education
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2016 - 2017
RMIT University
Bachelor's degree, Marketing -
2010 - 2013
Republic Polytechnic
Diploma in Sports & Leisure Management, Sport and Fitness Administration/Management -
2006 - 2009
Peirce Secondary School
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