Experience

VIVO Agency
• United States
• Advertising Services
• 1 - 100 Employee
• Editorial Supervisor at VIVO Agency

  • Mar 2019 - Present


Various

• Financial Services
• 1 - 100 Employee

• Freelance copywriting and editing professional

  • Apr 2012 - Mar 2019

  • Write blogs with a focus on SEO and developing a “thought leadership” voice • Experience creating a “lifestyle” feel across marketing materials for consumer goods • Experience writing long-form articles, columns and features for B2B and B2C audiences, often based on interviews with key opinion leaders • Experience writing, editing and proofreading technical documentation and white papers • Experience in instructional design • Wrote scripts for Emmy-nominated television show • Comfortable with high-profile accounts (former beat writer for Philadelphia 76ers and Philadelphia Phillies) • Worked in layout and design, and as a copy editor • Ability to strategize communications that help businesses grow



Outpatient Surgery Magazine

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Senior Editor

  • May 2013 - Nov 2017

  • Recruited and managed opinion leaders to serve as authors and provide editorial support for article development • Wrote clinical- and business-focused articles based on author interviews and input • On-site conference/meeting reportage • Wrote 15–20 pieces (digital and print) per month in a high-volume environment • Final proofreader for every article by every author across the journal and supplements • Recruited and managed opinion leaders to serve as authors and provide editorial support for article development • Wrote clinical- and business-focused articles based on author interviews and input • On-site conference/meeting reportage • Wrote 15–20 pieces (digital and print) per month in a high-volume environment • Final proofreader for every article by every author across the journal and supplements



Progressive Business Publications

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Writer and Editor

  • Oct 2006 - May 2013

  • Wrote and edited targeted subscription-driven B2B newsletters, specializing in workers’ compensation and quality improvement, providing information in a clean, concise and conversational format • Wrote and edited in-depth white papers for executives and managers • Made connections with opinion leaders to create three “RealProblems, Real Solutions” articles per publication • Trained new and junior writers and editors, and served as company’s de facto expert on grammar, punctuation and usage



Allentown Morning Call

• Sports Copy Chief

  • Oct 2000 - Oct 2006

  • Was recruited to raise editorial standards, with special attention to grammar and style • Oversaw all editorial aspects, including managing and training writers and copy editors • Helped conceive, design and edit supplemental sections • Was recruited to raise editorial standards, with special attention to grammar and style • Oversaw all editorial aspects, including managing and training writers and copy editors • Helped conceive, design and edit supplemental sections



Reading Eagle and Reading Times

• Sports Writer

  • Oct 1995 - Oct 2000

  • Covered Philadelphia 76ers as beat writer for 4 years • Covered Philadelphia Phillies as beat writer for 1 year • Wrote columns and features • Laid out and designed sections • Copy-edited staff and wire reports • Covered Philadelphia 76ers as beat writer for 4 years • Covered Philadelphia Phillies as beat writer for 1 year • Wrote columns and features • Laid out and designed sections • Copy-edited staff and wire reports



FASTats

• Switzerland
• Hospitality

• Business Owner

  • 1986 - 1996

  • Conceived and ran (initially part-time, later full-time) sports-statistics business that serviced fantasy sports leagues • Grew revenue to $100K revenue a year within 2 years • Conducted and oversaw all aspects of the business, including marketing, promotions, programming, and research and development • Phased out while still viable because of continuing and unpredictable labor strife in professional sports • Conceived and ran (initially part-time, later full-time) sports-statistics business that serviced fantasy sports leagues • Grew revenue to $100K revenue a year within 2 years • Conducted and oversaw all aspects of the business, including marketing, promotions, programming, and research and development • Phased out while still viable because of continuing and unpredictable labor strife in professional sports



Burger Associates

• United States

• Senior Associate/Consultant

  • Oct 1983 - Oct 1988

  • Taught writing courses to professionals in all fields and at all levels, conducting seminars for clients including Unisys, DuPont, BASF Arco Chemicals, Kraft Foods and Colgate-Palmolive • Learned and applied instructional design methods for translating technical or unfamiliar information to professional audiences in ways that help them to learn more effectively • Taught writing courses to professionals in all fields and at all levels, conducting seminars for clients including Unisys, DuPont, BASF Arco Chemicals, Kraft Foods and Colgate-Palmolive • Learned and applied instructional design methods for translating technical or unfamiliar information to professional audiences in ways that help them to learn more effectively



Halcyon Days Productions

• Television Writer

  • 1983 - 1983

  • Sole writer of "This is the USFL," a nationally syndicated television program and the only non-network program nominated for the "Best Sports Program" Emmy that year • Learned the rhythm and timing of writing scripts to run hand-in-hand with video • Sole writer of "This is the USFL," a nationally syndicated television program and the only non-network program nominated for the "Best Sports Program" Emmy that year • Learned the rhythm and timing of writing scripts to run hand-in-hand with video