Vice President For Advancement

• Jun 2019 - Present

Responsible for Development, Marketing and Public Relations, and Alumni Relations. Ensures a coordinated approach to the College's advancement efforts and implements a wide-reaching fundraising program that meets the current and future funding needs of the College and supports its strategic priorities. Responsible for Development, Marketing and Public Relations, and Alumni Relations. Ensures a coordinated approach to the College's advancement efforts and implements a wide-reaching fundraising program that meets the current and future funding needs of the College and supports its strategic priorities.

Vice President of Enrollment Management & Marketing

• Jul 2015 - Sep 2018

Responsible for developing and managing the implementation and execution of an integrated marketing and recruitment plan in accordance with the Rio’s mission, values, and purposes to ensure the institution achieves its enrollment and retention goals. Responsible for developing and managing the implementation and execution of an integrated marketing and recruitment plan in accordance with the Rio’s mission, values, and purposes to ensure the institution achieves its enrollment and retention goals.

Vice President for Marketing

• Sep 2014 - Jun 2015

University of Charleston is a dynamic private institution with a learner-centric, outcomes-focused philosophy. It is a diverse and changing institution located in the state capital. There are some 2,000 students in 34 undergraduate majors, a graduate School of Pharmacy as well as graduate programs in business, leadership, and physician assistant. The university sponsors 18 intercollegiate sports and just last year expanded to two new campuses and online education. University of Charleston is a dynamic private institution with a learner-centric, outcomes-focused philosophy. It is a diverse and changing institution located in the state capital. There are some 2,000 students in 34 undergraduate majors, a graduate School of Pharmacy as well as graduate programs in business, leadership, and physician assistant. The university sponsors 18 intercollegiate sports and just last year expanded to two new campuses and online education.

Director of University Relations

• Feb 2012 - Sep 2014

I served the University of Montevallo as Director of University Relations. Montevallo is a nationally-recognized liberal arts institution that offers a wide range of undergraduate and graduate programs and that has been recognized as the #1 Master’s level institution in Alabama for five years. I served as the institution’s chief marketing and communications officer, responsible for the overall direction and oversight for strategic initiatives and tactical programs and campaigns designed to advance the University with its numerous constituencies, internally and externally. I was responsible for the management of a multi-faceted operation that functioned as an “internal agency” to campus-based clients, and I provided leadership and direction for direct staff reports in the areas of media and community relations, creative services, photography, and strategic marketing. My role involved extensive work in fiscal planning and budget management, as well as analysis of “return” and effectiveness of University Relations activities and projects. At a more granular level, my team was responsible for the “public-facing” representation of the University with regards to our web, social media, and institutional awareness efforts, and I served as Montevallo’s spokesperson for media and other external inquiries. My group also facilitated the design, production, and distribution of University publications such as the alumni magazine, the academic catalog, and recruitment materials (to name only a few). Show less

Acting Director of Public Relations

• Apr 2011 - Feb 2012

Director of Advancement Services

• Feb 2010 - Apr 2011

Led the University’s mission in the areas of advancement services, development, donor stewardship, stakeholder relations, research, reporting and other assignments that resulted in the identification, cultivation and acceptance of individual donor, foundation and corporate gifts to the University.

Marketing

• Nov 2007 - Mar 2010

Entered position after company was acquired by private equity company from family run operation. Immediately tasked with completely re-vamping of branding, positioning and product strategy. Formalized and implemented non-existent budget that drove all major initiatives across the organization. Developed campaign strategy, coordinating creative with Ad Agency, utilizing multiple tactics, including direct mail, media, print, FSI, e-mail blasts and outbound telemarketing. Entered position after company was acquired by private equity company from family run operation. Immediately tasked with completely re-vamping of branding, positioning and product strategy. Formalized and implemented non-existent budget that drove all major initiatives across the organization. Developed campaign strategy, coordinating creative with Ad Agency, utilizing multiple tactics, including direct mail, media, print, FSI, e-mail blasts and outbound telemarketing.

Business Market Manager

• Jul 2003 - Sep 2007

Developed business plan strategies for CenturyTel’s Enterprise and Small Business segments. Created and sustained market potential models for nationwide marketing, defining and developing customer segments and contact management strategies. Researched, evaluated and recommended new products and services based on competitive intelligence data, customer demands and market conditions. Present direction and strategy for marketing campaigns and develop both long and short term programs/solutions to increase lifetime value of high potential customers. Manage tactical execution process to ensure marketing plans are implemented successfully. Coordinated marketing plans with others in the department to maintain a unified marketing message to existing and potential customers. Show less

Senior Manager – Marketing & Communications Services

• 1994 - 2002

Directed marketing, corporate communications, advertising, public relations, product promotions, and sales training. Oversaw content development, design, copywriting, and production of all internal/external print advertising, brochures, literature, customer newsletters, user manuals, trade show signage, and event communications for products in the wholesale market. Collaborated with graphic design team to translate marketing strategy into full-scale advertising campaigns. Measured impact of campaigns on revenue/market share and provided feedback to senior executives. Facilitated company involvement in industry trade shows, hosted customer appreciation events, and participated in product Q&A sessions. Show less