James Baldacchino
Head Of Strategy & SEO at Ellipsis Marketing LTD- Claim this Profile
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Bio
Joseph P. Cutajar
James is an extremely creative individual with impeccable marketing insight. His can-do attitude is backed by a keen ability in breaking down complex matters into simple ones. He is a pleasure to work with. I genuinely couldn’t ask for more as a client.
Chris Bianco
I worked very closely with James during his time at JPA and he always proved to be extremely diligent, reliable and managed to achieve objectives that he didn’t think possible. He excelled in various aspects and project one worth mentioning is the BOV rebranding project in 2013 when James was instrumental at managing the various teams both internally, external suppliers and the teams on the client side to perfection. James is a great guy with an amazing flare and personality.
Joseph P. Cutajar
James is an extremely creative individual with impeccable marketing insight. His can-do attitude is backed by a keen ability in breaking down complex matters into simple ones. He is a pleasure to work with. I genuinely couldn’t ask for more as a client.
Chris Bianco
I worked very closely with James during his time at JPA and he always proved to be extremely diligent, reliable and managed to achieve objectives that he didn’t think possible. He excelled in various aspects and project one worth mentioning is the BOV rebranding project in 2013 when James was instrumental at managing the various teams both internally, external suppliers and the teams on the client side to perfection. James is a great guy with an amazing flare and personality.
Joseph P. Cutajar
James is an extremely creative individual with impeccable marketing insight. His can-do attitude is backed by a keen ability in breaking down complex matters into simple ones. He is a pleasure to work with. I genuinely couldn’t ask for more as a client.
Chris Bianco
I worked very closely with James during his time at JPA and he always proved to be extremely diligent, reliable and managed to achieve objectives that he didn’t think possible. He excelled in various aspects and project one worth mentioning is the BOV rebranding project in 2013 when James was instrumental at managing the various teams both internally, external suppliers and the teams on the client side to perfection. James is a great guy with an amazing flare and personality.
Joseph P. Cutajar
James is an extremely creative individual with impeccable marketing insight. His can-do attitude is backed by a keen ability in breaking down complex matters into simple ones. He is a pleasure to work with. I genuinely couldn’t ask for more as a client.
Chris Bianco
I worked very closely with James during his time at JPA and he always proved to be extremely diligent, reliable and managed to achieve objectives that he didn’t think possible. He excelled in various aspects and project one worth mentioning is the BOV rebranding project in 2013 when James was instrumental at managing the various teams both internally, external suppliers and the teams on the client side to perfection. James is a great guy with an amazing flare and personality.
Credentials
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Google Adwords Certified
GoogleFeb, 2018- Nov, 2024
Experience
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Ellipsis®
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Head Of Strategy & SEO
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May 2022 - Present
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Senior Marketing Strategist
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May 2021 - Apr 2022
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APS Bank
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Malta
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Banking
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300 - 400 Employee
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Head Of Marketing
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Aug 2020 - Apr 2021
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Vodafone
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United Kingdom
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Telecommunications
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700 & Above Employee
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Brand Manager
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Aug 2017 - Aug 2020
Responsible for Vodafone Malta’s brand and marketing strategy and communications, including all digital and offline channels. Directly responsible for leading the local brand team, overseeing and ensuring the successful implementation of the overall advertising and communications strategy. In this position, I’ve also led a strategic overhaul of the brand team, including in-housing all creative, agency and digital services.
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Senior Brand Executive
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Dec 2015 - Jul 2017
Responsible for the implementation and execution of go-to-market plans for all Vodafone ATL and BTL campaigns, with direct responsibility for digital advertising and digital channels. Role included being the main liaison between Vodafone Malta and its creative partners, and ensuring seamless campaign delivery.
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Marketing and Public Relations Manager
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May 2014 - Nov 2015
Responsible for the marketing and PR requirements of all projects falling under the auspices of Fondazzjoni Kreattività, based in St James Cavalier in Valletta. This included the leadership of major projects, such as the rebranding and repositioning of the National Centre for Creativity through the initialisation, research, briefing and implementation of new brand strategies. Other projects included the 360° marketing and digital strategies of ŻiguŻajg Festival for Children and Young People (2014, 2015) and VIVA Festival (2014). Directly responsible for the digital and social media strategies of the Foundation, as well as the creation and implementation of its new websites (2014, 2015). Show less
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JPA
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Malta
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Design Services
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1 - 100 Employee
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Marketing Executive
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May 2011 - Apr 2014
Responsible for a diverse portfolio of clients, covering the management and execution of their marketing needs, including marketing plans, conceptualisation, copywriting, booking of media and strategic planning. Client portfolio included Bank of Valletta (including responsibility for its rebranding in 2013), FortyTwo Group, Re/Max Malta, SmartCity Malta, and Malta Dairy Products Ltd among others. Responsible for a diverse portfolio of clients, covering the management and execution of their marketing needs, including marketing plans, conceptualisation, copywriting, booking of media and strategic planning. Client portfolio included Bank of Valletta (including responsibility for its rebranding in 2013), FortyTwo Group, Re/Max Malta, SmartCity Malta, and Malta Dairy Products Ltd among others.
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Malta International Airport plc
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Malta
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Airlines and Aviation
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100 - 200 Employee
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Senior Administrator
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Jul 2008 - Apr 2011
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Flughafen Wien - Vienna Airport
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Austria
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Airlines and Aviation
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300 - 400 Employee
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Management Trainee
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Jun 2007 - Jun 2008
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Education
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2016 - 2017
Squared Online
Graduated with Distinction -
2003 - 2007
L-Università ta' Malta / University of Malta
BA (Hons), Tourism Studies
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