Experience

DiGiCo

• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Senior International Sales Manager

  • Jan 2023 - Present



Headstock Group

• United Kingdom
• Musicians
• 1 - 100 Employee

• Business Development Manager - HH Electronics

  • Apr 2022 - Jan 2023

  In this role, I opened new distributors in EMEA and new resellers in the UK to maximise market share. As well as, I dealt with re-developing current MI model into a commercial audio model. While, creating new product as per market trends in collaboration with R&D team. Besides all of these, I arranged product reviews and specialist trade / road shows for EMEA, while forecasting stock holdings quarterly with the buying team. My key contributions are: • Contributed to company progression by opening new channels and acquiring business partners in EMEA. • Played a key role in the new product development process, while managing sales channel expansion. • Grew UK's existing top two sales accounts for organisational productivity and revenue growth. • Enhanced B2B business volume in the UK with existing resellers.



SSE Audio

• United Kingdom
• Events Services
• 1 - 100 Employee

• Live Sound Specialist

  • Jul 2021 - Apr 2022

  During this company, I facilitated in the public transition from SSE Audio to Solotech. As well as, I designed and presented YouTube.com content for SSE Audio channel, while designing bespoke console packaging for touring artists. Besides all of these, I aided sales executives with correct specifications of complex control packages and audio system designs for end clients. While, creating and implementing control packages for both sales and hire. My key contributions are: • Cultivated and strengthened new corporate relationships with key businesses across UK and Ireland that historically not relied on SSE Audio for their specialist audio requirements. • Increased technical sales volume and client satisfaction level of all associated SSE Audio console brands. • Delivered top-tier and top-flight solutions for new and existing partners. • Attained sale quota of 800k in year one.



Freelance

• Worldwide

• Live Sound Engineer

  • Sep 1995 - Mar 2022



Avid

• United States
• Software Development
• 700 & Above Employee

• Sales Manager EMEA - Live Sound

  • Apr 2008 - Apr 2021

  Aiming to attain set targets, I liaised with pro clients, engineers, and system integrators to advise them on the utilisation of Venue range of products for their professional needs. As well as, I acted as Key Account manager for global live sound business partners, including Clair Global / Solotech UK. Also, I oversaw the messaging and promotion of Avid Venue Live Sound mixing environment by coordinating with global marketing teams. While, ensuring product road map as per market needs by interacting with product development team. Along all of these, I supported in training and demonstrations to employees for increasing product visibility and market share. Additionally, I maintained pricing continuity within the managed territory and company guidelines. My key contributions are: • Instrumental in global adoption of Avid Venue series mixing consoles as go facto standard festival house console with a record breaking ROI for any product in class for rental/hire companies globally. • Maintained working relations with business partners across EMEA, Israel and India. • Acknowledged for achieving company diamond award for 216% of quota. • Attained sale quotas and maximised profitability for Avid range of products.



Soundcraft

• United Kingdom
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Sales Manager - U.K & Ireland

  • Mar 2003 - Jul 2005

  Sales manager - UK and Ireland. Pro Audio and Live Sound channel sales. Instrumental in the success of the Vi Series Digital mixing consoles. Sales manager - UK and Ireland. Pro Audio and Live Sound channel sales. Instrumental in the success of the Vi Series Digital mixing consoles.



Yamaha Corporation

• Japan
• Musicians
• 700 & Above Employee

• MI Pro Audio Market Manager

  • 1999 - 2002

  UK Pro Audio Market Manager

• Regional Sales Manager

  • 1996 - 1999

  UK Pro Audio and MI Sales Manager