Experience

Red Sales People Ltd

• Business Consulting and Services
• 1 - 100 Employee

• Growth Director

  • Jun 2023 - Present

  RED Sales People is a comprehensive recruitment, training, and consulting business that is designed to help companies achieve their sales goals by developing winning growth strategies and sourcing, guiding, and coaching their sales teams to peak performance. At RED Sales People, we understand that the success of any business depends on choosing the right market opportunities to compete in, and strategies to win! Our consulting services provide your business with the expertise and guidance you need to align your strengths with opportunities for sustainable and profitable growth. We work closely with your team to identify areas for improvement in your sales processes and implement strategies that will help you achieve your growth ambition. Show less


Safestyle UK
• United Kingdom
• Retail
• 300 - 400 Employee
• Regional Sales Manager

  • Oct 2020 - May 2023

Harveys
• United States
• Retail Apparel and Fashion
• 1 - 100 Employee
• Head Of Department

  • May 2019 - Oct 2020


SSE plc

• United Kingdom
• Utilities
• 700 & Above Employee

• Head of Field Sales

  • Sep 2017 - May 2019

  Responsible for design and deployment of field based sales strategy and go to market play for all field based sales activity, through a variety of retail approaches to deliver growth and commercial value.Field sales - Retail Face to Face sales Designed the strategy and approach and developed the end to end approach approach, Proposition, Marketing, Process, systems to deliver a compelling consumer enagement• Full end-to-end P&L accountability • Implementation of 4 new product lines including process design & implementation• Executed and developed training programs to engage and embed strategy, simplify approach & develop all levels of team • Developed external relationships with strategic partners to enable cost effective delivery • Led and developed a new brand teamInstallationsCurrently leading the team of field based technical advisors with full P&L accountability moving from 200k loss to +1m profit in 18 months, through process and sales improvement, cost reduction, improved approach.My approach in all my head of leadership roles is to deliver through people, supporting this across both teams my engagement score in 2017 was 100% the highest in SSE Retail Show less

• Head of non-energy sales

  • Jun 2016 - Sep 2017

  To develop and lead the non energy strategy of non-energy sales through people development and key aquisition channels. As the AP Leading and developing a compliant, engaging, and admired sales approach that delivers growth, through robust market leading customer interactions.



British Gas

• United Kingdom
• Utilities
• 700 & Above Employee

• Head of Landlords Multi-Premise Development

  • Feb 2016 - May 2016

  Asked to lead the programme to design and implementation of a new Insurance product for external business to sell British Gas Insurance products to cover breakdown, service and repair of rental properties within the UK with a market size of circa 14m properties, offering huge opportunities for British Gas in an un-tapped market• Creating partnerships with the Big 3 estate agent chains• Developing a proposition which is attractive and commercially viable to British Gas and our partners• Leading a team and working closely with a large wider team of Directors• Leading an FCA compliant roll-out programme to train and deploy estate agents across the country• Delivering a growth plan that will secure 33k sales with £4m profit Show less

• Head of Retail

  • May 2014 - Jan 2016

  Asked to head up the face-to-face retail and brand approach within the Commercial function of British Gas after the previous inherited strategy had failed to deliver and was in need of rapid intervention • From an initial team of 40 individuals, developed and implemented a strategy that would engage and excite potential customers moving us to “Attraction from Avoidance” • Developed a team of the right people/right roles, through focus on recruitment and performance management to quickly implement the right team dynamic • Undertook investment in customer research together with an external market review to allow the strategy to be defined • Engaged the BG senior leadership team to gain agreement and financial support for growth (£6Million) gaining their confidence to take the team to 100 FTE • Within 12 months the performance of the channel started to grow and it was clear the approach was delivering for customers, changing brand perception and results The strategy was bold but clear, this channel is now a market leading success delivered within 14 months.• Full end-to-end P&L accountability (£6M)• NPS delivery of 88% in 2015 for sold and no sale interactions – the highest across the organisation• Implementation of 6 new product lines including process design & implementation• Executed 3 development programs to engage and embed strategy, simplify approach & develop all levels of team • Product sales 20k to 70K increased by 350% in 12 months • Developed external relationships, building a location strategy to ensure cost reduction of £1.5m • Led and developed a new brand team, creating award-winning stands and assets to ensure we drove footfall and intrigue to our stands Show less

• Head of Sales - Central Heating Installations

  • Apr 2011 - May 2014

  Leading a team of 400 in guiding customers on their heating needs and requirements, whilst delivering high satisfaction and brand loyalty. • Led record results across a range of British Gas products. Over my tenure the team grew through recession and market decline, delivering record profit of £42m in 2013• Implemented and delivered change with people reduction of 100 FTE in 2011 to ensure sustainable cost base• Introduction of “Smart & S Factor” BESMA award winning development programs in 2012 for sales improvement, evolving products with key engagement and learning to the entire team, in a cost effective yet memorable way• Introduced a succession plan at all levels with clear development path and milestones• Improved national conversion 3%(pp), moving 10 sales teams to 25 (of 32) delivering a 30% conversion, a £10m profit increase• NPS of +76% the highest across British Gas Show less

• National Sales Performance Manager

  • Jun 2008 - Dec 2010

  Full responsibility for leading 12 Regional teams with 72 district teams to deliver against their individual P&L's • Moved the business from £3 Million profit in 2007 to £30 Million profit in 2011• Implemented a significant change and transformation plan, taking the lead in engaging the various stakeholders including Trade Unions• Refreshed and changed out-dated process and unionised agreements to enable change• Stakeholder management increased lead generation from service engineer colleagues to 250k per annum (50% growth)• Realigned district boundaries across a complex matrix organisation Show less

• General Operations Manager

  • Mar 2006 - Jun 2008

  National role, responsible for the sales approach and process development of 12 area sales managers and training team plus smooth running and cost reduction of contact centre of 100 contracted FTE.

• Sales Operations Manager, UK

  • Jan 2004 - Mar 2006

  Working alongside the Sales Director, District and Regional Sales Managers in developing new concepts to enhance the sales performance.

• Regional Sales Manager, (Wales and the West)

  • Jun 2003 - Jan 2004

  Asked by the Sales Director to lead a region that was in a poor state; built a strategy and gained engagement and very quickly the team moved from poor performance in many KPI areas to 2nd out of 5 regions within 9 months

• Project Manager

  • Apr 2002 - Jun 2003

  Asked to run a national project by the Sales director to move BG from a 1 stage sale (sale & survey in 1 visit), to a 2 stage sale, (sale and survey) allowing more focus on sale. This was highly successful and delivered a 5% conversion increase nationally.

• District Sales Manager, Midlands

  • May 2000 - Apr 2003

  Led a team of 17 sales advisors to exceed a sales target, leading and developing the team from being bottom of 30 districts to 1st in just 12 months. In 2001 I was the 1st sales manager to achieve 100K earnings, my sales team maintained 1st position in all key metrics for the duration of my tenure, winning a multitude of awards and incentives.

• Heating Sales Advisor, Midlands

  • Aug 1998 - May 2000

• Service Engineer

  • Sep 1992 - Aug 1998

  09.95 - 08.98 : Service Engineer, Midlands09.92 - 09.95 : Apprentice Service EngineerAwarded "Apprentice of the year 1994"