Account Executive

• Jul 2023 - Present

Anzu is the most advanced in-game ad solution for mobile, PC, console, and Roblox. Anzu brings real-world brand ads directly inside video games, esports, and streaming on mobile, PC, and console platforms. Our in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. Anzu is the most advanced in-game ad solution for mobile, PC, console, and Roblox. Anzu brings real-world brand ads directly inside video games, esports, and streaming on mobile, PC, and console platforms. Our in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way.

YouTube Account Executive, US Agency Video Team

• Sep 2021 - Jul 2023

Leading YouTube strategy and developing business solutions for Hold Co partners. Helping Agencies and their Fortune 100 clients use digital video more effectively to improve brand awareness and drive performance outcomes through product expertise, relationship building, insights & analytics, crafting detailed sales presentations and media plans, and cross-functional collaboration.

Senior Account Strategist

• Apr 2018 - Sep 2021

Leading digital ad strategies for SMBs, working closely with C-suite executives as well as agency performance managers to plan, implement, and optimize digital advertising campaigns that drive efficient business growth.

Media Manager

• Apr 2017 - Feb 2018

❖ Develop, execute, and optimize media strategies with multi-million dollar annual budget for high profile CPG client, working across 25 brands❖ Collaborate with internal analytics team on predictive modeling processes to forecast annual performance and drive business growth for client❖ Manage team of associates to ensure quality of work and deadlines met

Associate Media Manager

• Apr 2015 - Apr 2017

Performics is a global digital marketing agency for the world's most respected brands - driving success across paid search, display, social, and mobile channels.------------------------------------------------------------------------------------------------------------------------------------❖ Managed multi-million dollar budget for a leading auto-manufacturing client, across 6 LOBs, between English and Spanish speaking audiences, growing the account by ~40% over a 2 year time frame.❖ Lead day to day management and account optimizations to maximize conversions within impression share constraints.❖ Developed test & learn strategy and methodology for CRM audience targeting for email campaigns, resulting in a 108% increase in conversions with a 165% higher conversion rate over standard targeting. Shared internally as case study.❖ Spearheaded new campaign and initiative launches from start to finish in support of client sales events which span search, email, display, and video formats. Show less

Media Associate

• Jun 2014 - Feb 2015

Worked on OOH team as dedicated reporting contact for 4 different Fortune 500 clients ----------------------------------------------------------------------------------------------------------------------------------------- ❖ Owned and streamlined monthly billing and ad hoc reporting processes on OOH team for a Fortune 100 Tech-Retail client ❖ Created custom Excel reports and Powerpoint presentations, leveraging proprietary data analytics software to drive more value for our clients' reporting needs ❖ Led the creation and implementation of new contracts for our clients' planned OOH advertising strategies ❖ Facilitated communication between vendors and clients regarding new advertising mediums and technology Show less

Brand Ambassador

• Jan 2014 - Jun 2014

Direct Marketing for Uber (Chicago) Worked on a team of Brand Ambassadors and engaged customers face-to-face at large events around the city, educating and selling them on Uber's capabilities, helping them download and navigate the mobile app, and getting sign-ups for the service. *RESULTS* We were VERY successful. Leveraging Uber's strong brand value and trust within the community, we added over 100 new Uber users in only 7 hrs at Chicago's BrewHaha Beerfest. Direct Marketing for Uber (Chicago) Worked on a team of Brand Ambassadors and engaged customers face-to-face at large events around the city, educating and selling them on Uber's capabilities, helping them download and navigate the mobile app, and getting sign-ups for the service. *RESULTS* We were VERY successful. Leveraging Uber's strong brand value and trust within the community, we added over 100 new Uber users in only 7 hrs at Chicago's BrewHaha Beerfest.

Account Executive/Logistics Broker

• Mar 2013 - Jan 2014

❖ Specific tasks: 1. Generating new business through sales calls 2. Calling existing clients to create new opportunities and maintain relationships ❖ Gained proficiency with: 1. Price Negotiation 2. CRM - Experience using CRM software to organize our clients' needs & information, helping deepen our understanding of their preferences to create stronger relationships 3. Freight Logistics 4. Time management - Generating new business while maintaining existing relationships Show less

Server

• Jun 2010 - Dec 2010

Database management Intern

• Jun 2009 - Aug 2009

❖ Made donation sales calls to alumni ❖ Created and maintained alumni database using Excel ❖ Managed information booth at Theta Chi National Convention ❖ Made donation sales calls to alumni ❖ Created and maintained alumni database using Excel ❖ Managed information booth at Theta Chi National Convention