Experience

Wildfarmed

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Strategy Director

  • Jan 2023 - Present

  Vertically integrated, field-to-food company, literally writing the book on regen farming, paying each member of the supply chain fairly, and bringing better bread to supermarket shelves and bakery windows across the country. Vertically integrated, field-to-food company, literally writing the book on regen farming, paying each member of the supply chain fairly, and bringing better bread to supermarket shelves and bakery windows across the country.



Selbey Anderson

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Business Transformation Lead

  • Jan 2023 - Present

  Faculty member for Selbey Labs, part of the Selbey Anderson group, helping SME & enterprise clients make sense of an increasingly complex world with research, foresight and innovation. Faculty member for Selbey Labs, part of the Selbey Anderson group, helping SME & enterprise clients make sense of an increasingly complex world with research, foresight and innovation.



AWARE Hospitality

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Advisor

  • Aug 2023 - Present

  Concept and execution agency, creating luxury restaurants, bars and hotels around the globe. Clients include The Savoy, Nobu and Formula 1. Concept and execution agency, creating luxury restaurants, bars and hotels around the globe. Clients include The Savoy, Nobu and Formula 1.



Servo AI

• Hospitality
• 1 - 100 Employee

• Advisor

  • Jun 2023 - Present

  Software business helping multi-site hospitality operators drive service improvements, enhance guest experience and increase revenue using insights from current CCTV infrastructure. Software business helping multi-site hospitality operators drive service improvements, enhance guest experience and increase revenue using insights from current CCTV infrastructure.



Canvas Offices

• United Kingdom
• Leasing Non-residential Real Estate
• 1 - 100 Employee

• Advisor

  • Nov 2022 - Present

  Rapidly-scaling flexible office provider with design-led, low-waste spaces in London's most vibrant neighbourhoods. Rapidly-scaling flexible office provider with design-led, low-waste spaces in London's most vibrant neighbourhoods.



Forty Eight Point One

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Co-Founder & Strategy Director

  • Sep 2016 - Aug 2022

  Challenger creative agency focused on strategy, brand, and digital, working with category-defining brands including Innocent Drinks, LEON, Fairline Yachts, and Gozney. Led strategy, new business, partnership, and client services functions. Exited in August 2022. Challenger creative agency focused on strategy, brand, and digital, working with category-defining brands including Innocent Drinks, LEON, Fairline Yachts, and Gozney. Led strategy, new business, partnership, and client services functions. Exited in August 2022.



Self-employed

• United Kingdom

• Strategist & Advisor

  • Mar 2016 - Dec 2016

  Working with scaleups in Fintech, Martech, Telecomms and IT on their core proposition, growth strategy and recruitment & retention, including building functions for corporate strategy, marketing, new business, partnerships and operations. Working with scaleups in Fintech, Martech, Telecomms and IT on their core proposition, growth strategy and recruitment & retention, including building functions for corporate strategy, marketing, new business, partnerships and operations.



The Megaro Collection

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Managing Director

  • Mar 2014 - Feb 2016

  Led a team of 120 across an estate of hotels, bars & restaurants, event & meeting spaces and commercial real estate, based in King's Cross. Responsible for all facets of finance, asset, product and service.

• Operations Director

  • Apr 2013 - Feb 2014

• Head Of Marketing

  • Mar 2012 - Jul 2013



Soho House & Co

• United Kingdom
• Hospitality
• 700 & Above Employee

• Marketing Manager

  • Oct 2011 - Mar 2012

• Assistant General Manager

  • Sep 2010 - Sep 2011