Experience

Marquis

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Content Manager

  • Nov 2022 - Present

  • Developing and executing comprehensive content strategies across multiple digital platforms, resulting in a 25% increase in website traffic and a 30% growth in social media engagement within first six months. • Leading a team of content creators, designers, and writers, fostering a collaborative environment and ensuring the delivery of high-quality and on-brand content. • Collaborating with marketing and design teams to conceptualize and execute creative campaigns that align with brand identity and r with target audiences. • Managing content calendar, ensuring consistent and timely content delivery, while also monitoring industry trends to stay ahead of competitors. • Analyzing data and metrics to assess content performance, making data-driven decisions to optimize content strategies and drive audience engagement. • Creating campaign budgets and ensuring they are carried out as per the assigned budget. • Conceptualizing and created engaging visual content, including images, graphics, and videos, to enhance brand storytelling and consumer engagement. • Collaborating with marketing team to develop creative campaigns that align with marketing objectives and brand initiatives. • Producing multimedia content for various channels, resulting in a 20% increase in social media followers and improved brand perception. • Curating and maintaining a library of brand assets, ensuring consistency and coherence across all marketing materials. • Monitoring industry trends and competitor activities to identify opportunities for innovative content creation and audience engagement. • Tracking and reporting on KPIs and expenditures monthly and quarterly and translating findings into actionable recommendations. Show less



Def Jam Recordings

• United States
• Musicians
• 200 - 300 Employee

• Creative Director

  • Apr 2022 - Oct 2022

  • Led creative direction for multiple musical artists, collaborating closely to bring their visual identities to life through innovative concepts, wardrobe styling, and stage design elements. • Directed and produced music videos that garnered millions of views, ensuring seamless coordination of storytelling, visuals, and performances. • Conceptualized and composed creative strategies for album cover designs that resonated with the artists' music and style, resulting in increased album sales and recognition. • Collaborated with artists and their teams to create unique and immersive stage design elements for live performances, enhancing the overall audience experience. • Worked closely with wardrobe stylists, makeup artists, and photographers to curate and execute visually impactful looks that reflected artists' individuality and brand image. • Managed project timelines, budgets, and creative teams to ensure timely delivery of high-quality visual content for promotional materials and live shows. • Built and maintained strong relationships with artists, fostering trust and understanding to deliver visuals that authentically represented their artistic visions. Show less



Supergiant Records

• Musicians

• Creative Director

  • May 2021 - Feb 2022

  • Collaborated with artist and production teams to conceptualize and execute creative campaigns, music video concepts, and promotional materials. • Oversaw the development of visual content, including album covers, single artwork, and promotional materials, resulting in increased brand visibility and engagement. • Managed photography and video shoots, ensuring smooth coordination, efficient resource allocation, and the realization of creative concepts. • Contributed to the strategic planning of album release campaigns, coordinating visual assets and promotional strategies for maximum impact. Show less



Massive Audio Inc.

• United States
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• E-commerce Business Manager

  • May 2020 - Jun 2021

  • Led e-commerce strategy, overseeing the online sales channel and managing end-to-end operations for car audio products. • Developed and executed initiatives that improved the user experience, resulting in a 20% increase in website conversion rates and a 25% growth in online revenue within the first year. • Collaborated with cross-functional teams, including marketing, product management, and customer service, to ensure seamless online customer journeys and consistent brand messaging. • Analyzed website traffic and sales data to identify trends and opportunities, adjusting marketing efforts and product offerings accordingly. • Implemented effective SEO strategies, resulting in a 15% increase in organic search traffic and improved search engine rankings. • Launched successful email marketing campaigns, increasing customer engagement and driving repeat purchases by 30%. • Managed relationships with third-party e-commerce platforms and vendors, negotiating contracts and optimizing costs. • Oversaw inventory management, ensuring product availability and timely fulfillment of customer orders. • Monitored industry trends and competitive landscape, identifying new opportunities for expansion and product diversification. Show less



OceanFirst Bank

• United States
• Banking
• 500 - 600 Employee

• Bank Teller

  • Mar 2018 - May 2020

  • Supervised and led a team of 10 tellers, providing training, guidance, and feedback to ensure accurate and efficient transactions and exceptional customer service. • Oversaw daily cash management, balancing vaults, ATM machines, and teller drawers, maintaining high levels of accuracy and security. • Collaborated with branch management to implement and enforce bank policies, procedures, and regulatory compliance standards. • Managed customer inquiries, concerns, and account issues, resolving them promptly and maintaining a high level of customer satisfaction. • Monitored teller performance metrics and conduct regular performance evaluations, recognizing achievements and identifying areas for improvement. • Implemented and trained teller staff on new technologies and software to streamline operations and enhance customer experiences. • Collaborated with other departments, such as lending and wealth management, to promote cross-selling of bank products and services. • Prepared and submitted daily, weekly, and monthly reports on transaction activity, discrepancies, and operational efficiency. • Investment planning Show less



Coach

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Visual Merchandiser

  • Aug 2016 - Feb 2018

  • Conceptualized and executed visually compelling displays that showcase Coach handbags and accessories, driving customer engagement and sales.• Collaborated with store managers and marketing teams to translate brand guidelines into visually impactful in-store setups.• Designed and implemented window displays that reflect seasonal themes, resulting in increased foot traffic and brand awareness.• Planed and executed floor layouts and product placements, optimizing traffic flow and ensuring a seamless customer journey.• Utilized product knowledge and trend awareness to curate displays that highlight Coach's latest collections and unique features.• Trained and mentored sales associates on visual presentation techniques to uphold consistent brand representation.• Collaborated with other departments, such as marketing and sales, to align visual strategies with promotional campaigns and initiatives.• Conducted regular store walkthroughs to assess visual presentation and make necessary adjustments for optimal aesthetics.• Conceptualized and executed dynamic in-store displays that amplified brand messaging and showcased Coach's product range.• Collaborated with team members to design and install window displays that aligned with seasonal trends and product launches.• Assisted in training and mentoring junior visual merchandisers to uphold visual standards and consistent brand presentation.• Supported store managers in visual presentation during promotional events and new collection launches. Show less

• Sales Associate

  • Oct 2015 - Aug 2016

  • Utilized in-depth knowledge of Coach products to offer tailored recommendations based on customers' preferences, leading to a 15% increase in average transaction value.• Built and maintained lasting relationships with customers, fostering repeat business and customer loyalty.• Processed transactions accurately and efficiently using point-of-sale systems, handling cash, credit cards, and other payment methods.• Consistently achieved and exceeded individual and team sales targets, contributing to the store's overall revenue growth.• Assisted in inventory management by receiving and organizing new merchandise, conducting regular stock checks, and assisting with replenishment.• Participated in training programs to stay updated on product knowledge, sales techniques, and customer service best practices.• Collaborated with team members to ensure seamless store operations, contribute to visual merchandising efforts, and provide exceptional customer experiences. Show less



YEEZY

• Retail Apparel and Fashion
• 1 - 100 Employee

• Wardrobe Stylist

  • Feb 2016 - Feb 2016

  • Collaborated closely with Kanye West's creative team to translate his artistic vision into cohesive and groundbreaking fashion statements. • Curated and styled garments from Yeezy Season 3 collection, for various projects, performances, photoshoots, and promotional campaigns. • Infused each styling with the brand's unique aesthetics, focusing on minimalism, edginess, and modernity. • Participated in brainstorming sessions to conceptualize innovative and unconventional outfit combinations that push creative boundaries. • Worked with photographers, models, makeup artists, and other collaborators to achieve desired visual outcomes. • Assisted in selecting fabrics, textures, and color palettes that align with the brand's artistic direction. • Collaborated with Kanye West and his team during fashion shows and presentations to ensure models embody the brand's ethos. • Maintained a strong understanding of global fashion trends and cultural influences to inform styling choices. • Attended fittings and rehearsals to ensure impeccable execution of wardrobe selections. • Managed wardrobe logistics, organized clothing racks, and maintained the styling studio's inventory. Show less



Forever 21

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Visual Merchandiser

  • Jan 2015 - Oct 2015

  • Conceptualized, designed, and executed captivating in-store displays that showcase Forever 21's latest trends and product offerings. • Collaborated with store management and the corporate team to implement visual merchandising strategies that align with brand guidelines and seasonal campaigns. • Created dynamic window displays that attract foot traffic, reflect current fashion trends, and promote brand identity. • Arranged and present merchandise in a visually appealing manner, optimizing space and customer flow for maximum impact. • Stayed updated with industry trends and competitor visual displays to ensure Forever 21 maintains a competitive edge. • Coordinated with cross-functional teams, including sales, marketing, and inventory management, to align visual strategies with business objectives. • Assisted in training and coaching sales associates on visual merchandising techniques to maintain consistent brand presentation. • Regularly updated and refreshed displays to keep the store environment exciting and engaging for customers. • Managed inventory of visual props, signage, and display materials, ensuring they are well-maintained and organized. Show less