CMO

• Jun 2022 - Present

CMO

• Nov 2020 - Present

Global Senior Social Media Manager

• Aug 2017 - Nov 2020

Create and deliver the global social media strategy for adidas’ 75+ million followers (growing our Instagram by 15+ million followers) and help drive ongoing innovative approaches across the digital ecosystem. Lead the social media team to accomplish a fresh, unique outlook to creative and content distribution with full consideration of consumer touchpoints and ongoing global talent social plans (e.g Beyonce, Pharrell etc – Fashion, Music, Art, Gaming). Support digital and key city paid media teams (NY, LA, London, Paris, Tokyo and Shanghai) in 360 consumer journey actualisation and locally relevant platform strategies. Provide detailed project reports adopting social analytics tools (such as Sprinklr and Crimson Hexagon), to impart ongoing actionable insights. Show less

Social Media Manager

• Jul 2015 - Jul 2017

Manage global social media strategy for Style.com based on the websites evolution from being the most visited catwalk website in the world into a luxury ecommerce proposition - Conde Nast’s biggest project to date. Full ownership of social media budget to deliver launch campaign and influencer outreach program, utilising celebrities and tastemakers to drive awareness of social and brand relaunch. Redesign social media channel integration into Style.com (sharing on site) working closely with Data and UX teams. Implementation of social customer service strategy to provide leading luxury ecommerce response times. Detailed weekly and monthly analysis of social performance via monitoring tools (Spredfast, Netbase, Iconosquare and Google Analytics). Close liaison with multiple departments (Editorial, Marketing, Creative, PR, Data, Customer Care, Trade and Finance teams) including regular updates with publishers (Vogue, GQ etc). Show less

Social Media Manager

• Mar 2014 - Jul 2015

Design and deliver global social media stategy with management of five staff in four territories (UK, USA, Middle East and Hong Kong). Create international multi channel social media summer campaign leading to brand trending on Twitter and driving social sales +112% vs LY. CRM integration through custom audiences driving brand re-engagement during peak Xmas period, resulting in incremental social revenue (+230% vs LY) from dormant customers. Full implementation of social customer service strategy significantly decreasing response times. Intricate analysis of social performance via monitoring tools (Radian6, Social Studio and Google Analytics) delivering ROI and industry leading engagement rates. Show less

Digital & Social Marketing Co-ordinator

• Feb 2013 - Feb 2014

Management of S/S ’13 digital marketing campaign across various top websites including Men’s Health, Shortlist and Mr Hyde delivering the highest CTR for the newsletter to date.Day to day management of Topman Generation (increased digital magazine unique users from 30,000 to 240,000 a month) team to ensure relevant content delivered to target audience. Supporting Press department with bespoke advertising to drive exposure to campaign content (Facebook, Twitter & display ads). Briefing digital agencies to provide an innovative approach to ad-hoc events, projects and competitions including London Collections: Men (where Topman became the top Twitter trend worldwide).Continue to deliver all tasks below. Show less

Social Media Co-ordinator

• Jan 2011 - Feb 2013

Design and deliver national and international multi channel social media strategies to drive key performance indicators.Management of 9 channels (Facebook, Twitter, YouTube, Tumblr, Google+, Instagram, Pinterest, Foursquare, Topman Generation) on a daily basis, to deliver digital marketing strategy. Provide increased exposure to various campaigns through new channels (creating Tumblr, Google+, Pinterest & Foursquare pages) and substantial growth in current platforms via engagement, reach, endorsements (blogger outreach, celebrity interaction) and paid for advertising (e.g promoted tweets in student campaign).Briefing digital agencies to provide an innovative approach to ad-hoc events, projects and competitions including London Collections: Men and Topman Generation (digital magazine).Analysis of multi channel campaigns through various measurement tools to drive ROI, engagement and impressions. Show less

Administration Assistant

• 2010 - 2011

Tasks included the smooth operation of business on a day-to-day basis that comprise of responsibilities outside the usual role of an admin assistant. Tasks included the smooth operation of business on a day-to-day basis that comprise of responsibilities outside the usual role of an admin assistant.