Jose Antonio Maldonado Brewer

Director at ExpoConsultores
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Contact Information
us****@****om
(386) 825-5501
Location
Chile, CL
Languages
  • Spanish -
  • English -
Skills

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Credentials

  • Colegio de Ingenieros
    Colegio de Ingenieros de Venezuela

Experience

  • ExpoConsultores
    • Chile
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director
      • 2002 - Present

      Founding director of ExpoConsultores, focusing on professional consulting services, including Digital Marketing, Strategic Business Development, and Corporate Training. Fully dedicated to the firm since late 2008, focusing on Marketing 2.0 (digital presence, social media, online advertising), Strategic Management (consulting, planning, development), and Training (open / in-company). Besides his graduate teaching practice and appearances as speaker, corporate training and talent development have been taking space on his schedule, designing and delivering ad-hoc workshops in strategic alignment, communication skills, entrepreneurship and corporate diagnosis.

  • Rigel Technologies: RPA Suite
    • Spain
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2021 - Present

      Rigel Technologies develops and distributes full-code RPA automation and digital transformation B2B solutions involving Artificial Intelligence. Spain-based with a strong presence in Latin America.► Responsible for strategic alignment and deployment of marketing and communication projects to raise awareness, interactions, leads, conversions, and recurrent business for RPA Suite, a robotized process automation solution for mid-sized and large corporations.

  • We Simplify the Internet (WSI)
    • Japan
    • Advertising Services
    • 1 - 100 Employee
    • Certified Internet Marketing Consultant
      • Dec 2018 - Present

      WSI is the world’s largest and most experienced digital marketing agency network: More than 1.000 members in 80 countries, serving 100.000 customers around the globe.[] Certified Internet Consultant: Works with marketing leaders to reach and exceed marketing related goals such as visibility, interactions, lead capture, conversions and sales through professional consulting, project development and professional traiining. Capable of handling the widest variety of projects.

  • Universidad Finis Terrae
    • Chile
    • Higher Education
    • 700 & Above Employee
    • MBA professor
      • Jan 2019 - Present

      Universidad Finis Terrae is a non-for-profit private institution founded in 1988. Invited to teach digital marketing related topics within the current Master in Business Administration and other graduate programs.

  • Start-Up Chile
    • Chile
    • Government Administration
    • 1 - 100 Employee
    • Mentor
      • Feb 2017 - Present

      Start-Up Chile is a Government-funded business accelerator program. So far, 3,500 entrepreneurs from 1,400 startups and +80 countries have benefited from it.As a Startup Tutor, provides useful advice to assigned founders teams, going through business concepts, marketing strategy, and digital communications issues.

  • Giro Educativo
    • Chile
    • Primary and Secondary Education
    • CMO - Chief Marketing Officer
      • Jan 2018 - Present

      Using physical and digital resources, we integrate the most advanced concepts into fun and interactive proposals, in total alignment with the official teaching plans of each country.[] Chief Marketing Officer: Leading commercial and communications strategy and development.

  • NXTP Labs
    • Mentor
      • Jan 2018 - Present

      NXTP Labs is the most active early stage fund for tech companies in Latin America. A powerful network building the best ventures with global impact. [] Mentor: Sharing guidelines and professional experience with founders and entrepreneurs, focusing on business strategy and digital marketing.

  • Universidad Monteávila
    • Venezuela
    • Higher Education
    • 100 - 200 Employee
    • Graduate Studies Professor
      • Oct 2008 - Present

      Subject: "Management of Digital Communication Projects".Program: Graduate degree in Digital Journalism.Institution: Universidad Monteávila, Caracas.Research lines: Internet business models, marketing 2.0, applied social media, digital journalism, communication.

  • ISOC - Internet Society, Venezuelan chapter
    • Member of the Executive Committee, former President, founding member.
      • Jun 2007 - Present

      Elected member of the Executive Committee, serving as Communications Director for the 2017-2018 term.Elected President and member of the Executive Committee for the 2014-2016 term.Elected member of the Executive Committee, serving as Communications Director for the 2012-2014 term.Founding member, 2007.Internet Socíety - ISOC - is a non-profit organization that promotes the open development, evolution, and use of the Internet for the benefit of all people throughout the world.

  • Alfatechnologies Chile
    • Chile
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Advisor
      • Jul 2020 - Present

      Alfatechnologies is a consulting firm focused on digital transformation processes for medium and large companies in Latin America. Its portfolio includes assessment, consultation, implementation, and training. ► External advisor for strategic alignment and deployment of marketing projects to gain exposure, interactions, leads, conversions, and recurrent business for +20 digital transformation solutions, using organic and paid media, and supported by advanced marketing automation tools.

  • Zupla
    • United Kingdom
    • External Advisor
      • Aug 2013 - May 2015

      Strategic alignment and development of digital communications, including social networks, interactive media and online advertising.

  • El Nacional
    • Newspaper Publishing
    • 200 - 300 Employee
    • Project Development Manager
      • 2008 - 2008

      As part of a specialized unit, the Project Development Manager is responsible for innovation and growth in new lines other than newspapers.Design and execution of 15-22 optional purchase projects per year, focusing on brand building, circulation strenghtening and business development, with an estimated sales value in excess of 30M USD.C.A. Editora El Nacional - www.el-nacional.com - is a printed media corporation that started as a newspaper in 1943. Nowadays it includes two newspapers, several magazines, a book company and one of the most visited venezuelan internet sites.El Nacional is part of the GDA (Grupo de Diarios de América - www.gda.com), a collaborative alliance of the most important newspapers in 11 countries.

  • Universia Venezuela
    • Higher Education
    • 1 - 100 Employee
    • Director
      • 2003 - 2008

      The Universia Network (1.056 universities in 11 countries) promotes social / economic development by providing educational resources and digital tools to Higher Education communities using its Internet portal.Sponsored by Grupo Santander - one of the worlds's ten largest financial groups - as a social corporate responsibility project.>>> Director – Institutional Relations and Alliances, since 2005.>>> Director – Marketing and Communication 2003 - 2005.

  • Banco de Venezuela
    • Banking
    • 700 & Above Employee
    • Director / Universia Venezuela
      • 2003 - 2008

      As part of Grupo Santander - one of the world's ten largest banking corporations - Banco de Venezuela is one of the leading financial institutions in Venezuela and supports Universia, a network comprising 1.056 universities in 11 countries.

  • Confex Venezuela
    • VP Marketing & Operations
      • 2000 - 2002

      Confex International Corporation (formerly Comunicaciones Técnicas) was the main trade show organizer in Venezuela - expanding to other markets - with a success history of 140+ professional events. >>>VP Marketing & Operations.

  • Circuito Radonski
    • General Manager
      • 1999 - 2000

      One of the first local chain of movie theaters, now part of Cinex, a leading entertainment corporation with operations all over the country.

  • CIBA Vision
    • Medical Equipment Manufacturing
    • 700 & Above Employee
    • Country Head / Venezuela
      • May 1997 - Jun 1999

      CIBA Vision / Novartis de Venezuela, S.A. is a major global player in vision care, contact lenses, lens care systems, surgical devices and pharmaceuticals. Part of the Novartis Group.>>>Country Head / Venezuela.Responsible for the setup and general management of the local branch, including logistics, distribution and commercial guidelines, brand building, marketing direction and strategic planning for contact lenses, Rx and OTC pharmaceuticals.

  • Hunter Douglas
    • United States
    • Wholesale Building Materials
    • 1 - 100 Employee
    • Division Manager, VE
      • 1995 - 1997

      HunterDouglas Venezuela. S.A. is the local branch of HunterDouglas, a Netherlands-based multi-national leader in window coverings and architectural products. >>> Division Manager / Window Coverings.Fully responsible of commercial and promotional strategies affecting sales, pricing, purchasing, channel management, training and advertising. Through a Trade Marketing approach, synchronized local manufacturing plants and the whole distribution chain, and commercial strategies resulted in revenues exceeding budget in 12%. Reported to the General Manager.

  • Stolk Hermanos
    • Marketing and Sales Manager
      • 1993 - 1995

      Stolk Hermanos was a Venezuelan manufacturer, importer and distributor of personal care products for consumer, professional and selective markets, managing a portfolio of international brands such as Fabergé, Roux, Amorean and Shiseido, complemented by their own local brands.[] Marketing and Sales Manager: Responsible for the commercial, promotional and advertising activities of the company, supported by 2 brand managers, 10 salespersons, 3 trainers and 180~200 beauty consultants serving in retail stores nationwide. Introduced high-end cosmetic lines, expanded commercial channels and developed innovative distribution and promotional strategies. Reported to the CEO.

  • L'Oreal
    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Product Manager
      • 1992 - 1993

      COSELCA was the local branch of L’Orèal de Paris, the world’s largest cosmetic company, specializing in consumer, professional and selective markets.>>> Product Manager / Fragrances: In charge of the commercial strategy, marketing, promotion and advertising for 9 high-end global brands, managing fragrance and fragrance-related personal care products.

  • Tensoactivos Yare
    • Marketing Coordinator / Industrial Sales Manager
      • 1991 - 1992

      Market research, product development, industrial sales.

Education

  • Harvard University
    Executive Program, Business, Management, Marketing, and Related Support Services
    2012 - 2012
  • The University of Texas at Austin
    Social Media Optimization, Digital communications
    2011 - 2011
  • IESA
    Several Short Courses, Sales Management, Finance, Labor Negotiation, Entrepreneurship
    1993 - 2010
  • Northwestern University - Kellogg School of Management
    Executive Program, Consumer Marketing Strategy
    1998 - 1998
  • Universidad Católica Andrés Bello
    Graduate Studies, Management for Engineers
    1994 - 1995
  • Universidad Metropolitana (VE)
    Graduate Studies, Marketing Management
    1992 - 1993
  • Universidad Simón Bolívar
    1981 - 1991
  • Universidad Nacional Experimental Simón Bolívar
    Architect, Architecture
    1981 - 1991
  • Colegio San Ignacio de Loyola
    High School, Science
    1976 - 1981
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  • Colegio El Peñón
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