Experience

Université Internationale de Rabat

• Morocco
• Higher Education
• 400 - 500 Employee

• Head Of Mission

  • Sep 2021 - Present

• Director of International Relations & Partnerships at International University of Rabat

  • Sep 2021 - Present



Multidev Technologies Inc.

• Canada
• Software Development
• 1 - 100 Employee

• VP Marketing & Business Development

  • Nov 2019 - Aug 2021



CEOWORLD magazine

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• C-Suite Advisory & Opinion Columnist

  • 2014 - 2020

  As a scholar, author, management expert, frugal innovation expert and opinion columnist Dr Boukouray has published many case studies, book chapters, and award winning papers for renowned magazines like Entrepreneur Middle East, Revue de Gestion HEC, Info Presse Communications, Elle Quebec, Stanford Social Innovation Review, and ivy league journals including the best scientific paper at ICMS 2019 in Japan. As a scholar, author, management expert, frugal innovation expert and opinion columnist Dr Boukouray has published many case studies, book chapters, and award winning papers for renowned magazines like Entrepreneur Middle East, Revue de Gestion HEC, Info Presse Communications, Elle Quebec, Stanford Social Innovation Review, and ivy league journals including the best scientific paper at ICMS 2019 in Japan.



ATG Holdings

• International Marketing Consultant

  • Jul 2009 - Dec 2019

  Frugal Innovation Thought Leader & Digital TransformerChange Management & Leadership Analytics Organizational Management by Design Curriculum Design & Learning Development ArchitectBrand Building StrategiesStrategic Management & Digital Transformation & AgilityDisruptive Innovation & Business ModelsDoing Business in MENA & Greenfield MarketsCross-Cultural Management & TrainingInternational Business Development & Marketshare Acquisition ConsultingManagement of Complexity & System Thinking ExpertisePerformance ManagementDigital Bootcamps •Management Consulting & Executive Training for various companies in North America and MENA region such as BCP Group, Alomra Group international, Atlantis Think Tank, Filarsy, 80399.fr, Chain Drive, Multidev Technologies, Atlantic Hotel Resort & Casino, Olympia Entertainments, ATH Trophy Hassan II, INNOV PROTECT, Groupe, SR Telecom, VanderBilt LLC, BUGATCHI, ECOBANK, CAMPOST, BMW KIRKLAND, FILARSY, GBI, LCI, Metaphor-Hartco, Guaranty Trust, Financial Trustco, Monte Cristo Canada, Bang & Olufsen, DIORH, SMIT, ASMEX, BMCE INSURANCE, Trusted Advisers, LabelVie, Bank Al Maghreb, MEDz, MAMDA, ORANGE, DANONE, Bouygues Bymaro, LaFactory Screendy, GOPA.



International University of Casablanca

• Dean School Of Business

  • Sep 2016 - Aug 2019

  While Dr Boukouray has been managing the multi-disciplinary business school which encompass several departments including, Commerce, law, Vatel School of Tourism & hospitality management and the communication for the past three years, his close collaboration with UIC-Laureate started in 2013.Since his nomination, the Business School went from a kicstarter to becoming the fastest growing multi-disciplinary business school in the entire region. Revamping the programs and introducing many innovative approaches has led to a substantial increase in new enrollments, better NPS, less attrition rates and higher satisfaction among the faculty staff, stakeholders and students at large; let alone the relationship with leading employers and academic partners in MENA region, Europe and North America.As a seasoned expert in cross-border and cross-cultural environments, growth and international expansions through B2B & B2G both locally and globally has led to an upsurge of new enrollments and new partnerships with leading institutions around the world.



ESCA School of Management, AASCB

• Professor of Management

  • Sep 2012 - Sep 2016

  University Professor of cross-border business, organizational management and leadership, Management of Innovation, Chaos Theories & Mgmt of Complexity. As a professor of international business in the only AASBC Business School in Francophone Africa, I have designed and delivered many lectures to foreign exchange students involved in Erasmus and mobility immersion programs to Master Degree attendees from various Ivy League Schools including Stellenbusch (South Africa), San Diego State University, Stern Business School (NYU), Georgia State University, Ross Business School, etc.Core areas of research :Digital Marketing Brand Management Digital Transformation New Product DevelopmentAgile Leadership & Change Management in the Digital AgeManagement of Disruptive Innovation FrameworksInnovative Business Models and Paradigm ShiftsComplex Adaptive Systems and Chaos TheoryCross Border Business



Airtel Canada

• C.E.O & VP Marketing

  • Oct 2006 - 2009

  Spectrum bid & acquisition, B2B joint-venture agreements PR & lobbying on behalf of Canadian WiMax Technology manufacturersA turn key business & marketing model for low-cost Broadband Connectivity Spectrum bid & acquisition, B2B joint-venture agreements PR & lobbying on behalf of Canadian WiMax Technology manufacturersA turn key business & marketing model for low-cost Broadband Connectivity



PCX TECHNOLOGIES-LCI

• VP MARKETING & BUSINESS DEVELOPMENT

  • Aug 2003 - Dec 2006

  A franchising & a buying group mostly engaged in the distribution of computer components and consumer electronicswith a successful online portal.Responsibilities included, among the conventional marcom related activities, B2B alliances, Cross-channel marketing, franchise relations, group buying memberships, incentive & fidelity programs.Developed and launched Connecting Families Program and the hugely successful campaign with Bell Canada known as the Free PC: Sign Up with Bell Sympatico and Walk Away with a Free PC including one of the first online stores for computer supplies and consumer electronics.



SYSTEM V

• Senior Vice President Marketing & Business Development

  • Jan 2001 - Dec 2003

  This start-up company currently known as Multidev Technologies, offered the first POS integrated solutions to sportswear companies such as Hugo Boss, Ogilvy, Panda, Buffalo Jeans, Bugatchi, Vitro Plus, Pajar, Panda footwear, Hugo Boss, etc. This start-up company currently known as Multidev Technologies, offered the first POS integrated solutions to sportswear companies such as Hugo Boss, Ogilvy, Panda, Buffalo Jeans, Bugatchi, Vitro Plus, Pajar, Panda footwear, Hugo Boss, etc.



PIERRE CARDIN-ETHIER INTERNATIONAL

• President

  • 1997 - 2001

  In addition to being the CEO, I have managed all brand and marketing operations. Introduced coast-to-coast Group Ethier’s line of fragrances and beauty products in all major Department Stores such as the Bay, Eaton Centers, Simpson and Duty Free shops : a market share that was initially occupied by Tsumura who held the licenses for Pierre Cardin's cosmetic lines in drugstores across Canada and USA.Turned-around the overall brand and retail operations through the department stores, and mass media;Exceeded divisional revenue and cash projections. Developed and implemented proactive management practices to accelerate achievement through motivational seminars;Led and managed a a multi-disciplinary team. Provided direction, and leadership training in more than 200 point of sales across Canada.



NFBC-FINANCIAL TRUSTCO

• Marketing Director

  • 1988 - 1990

  Started at NFBC (National Financial Brokerage Centre: the brokerage arm of FT) as an intern in the Research & Communications Department for Financial Trustco: and became marcom manager in charge of B2B relations with all Mutual Funds companies: Templeton, Morgan Funds, Guaranty Trust. Started at NFBC (National Financial Brokerage Centre: the brokerage arm of FT) as an intern in the Research & Communications Department for Financial Trustco: and became marcom manager in charge of B2B relations with all Mutual Funds companies: Templeton, Morgan Funds, Guaranty Trust.