Experience

axio

• India
• Financial Services
• 100 - 200 Employee

• Product Manager

  • May 2022 - Present

  Bengaluru, Karnataka, India Product Marketing, Growth, Funnel Optimisation & User Research



udaan.com

• India
• Technology, Information and Internet
• 700 & Above Employee

• Program Manager - Product Operations

  • Jul 2021 - May 2022

  Bengaluru, Karnataka, India - Conducted user feedback surveys and Focussed Group Discussions for product adoption and expansion, liaised among tech, product and category teams to build MVPs ; – Drove the pilot adoption for contract pricing business model; increased buyer stickiness - 30% increase in order frequency and 33% increase in GMV – Led app localisation efforts for 7 regional languages directly impacting more than 50,000 users pan India – Drove the end-to-end expansion and adoption of new visual app… Show more - Conducted user feedback surveys and Focussed Group Discussions for product adoption and expansion, liaised among tech, product and category teams to build MVPs ; – Drove the pilot adoption for contract pricing business model; increased buyer stickiness - 30% increase in order frequency and 33% increase in GMV – Led app localisation efforts for 7 regional languages directly impacting more than 50,000 users pan India – Drove the end-to-end expansion and adoption of new visual app navigation flow for Food & FMCG

• Manager - Go To Market (GTM)

  • Jan 2021 - Jun 2021

  India - Drove New Buyer onboarding initiatives for Food & FMCG - Drove Buyer Retention via engagement journeys in CRM

• Marketing & Merchandising Manager

  • Jul 2019 - Mar 2021

  Bengaluru, Karnataka, India - Hired, trained and led a team of merchandisers in Food & FMCG - Conducted platform sale events, drove 10% increase in app traffic and up to 40% increase in GMV via in-app merchandizing, Push Notifications, SMS and Facebook marketing - Worked closely with Tech and Product teams to add product features and enhancements for the category - Built processes and internal dashboards for merchandizing, ad sales for smooth business scale up

• Marketing & Merchandising Lead

  • Nov 2017 - Jul 2019

  Bengaluru Area, India - Led merchandizing for 7+ cities in Food & FMCG - Drove adoption and training of Ad Sales (Product Listing Ads and Banner Ads) Pan India; generated 14L monthly revenue for South India - Worked closely with design, tech & catalog teams to define & improve app navigation, discovery and user experience - Managed a team of tele-callers to drive buyer stickiness and dormant conversion - Managed the first udaan Seller partner meet, udaan Aarambh, and built the framework for offline… Show more - Led merchandizing for 7+ cities in Food & FMCG - Drove adoption and training of Ad Sales (Product Listing Ads and Banner Ads) Pan India; generated 14L monthly revenue for South India - Worked closely with design, tech & catalog teams to define & improve app navigation, discovery and user experience - Managed a team of tele-callers to drive buyer stickiness and dormant conversion - Managed the first udaan Seller partner meet, udaan Aarambh, and built the framework for offline partner engagement events - Conducted user feedback surveys for continuous improvement of buyer experience



Autoninja

• India
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Associate Consultant- Operations and Analytics

  • Jun 2016 - Nov 2017

  Mumbai Area, India Autoninja provides technology driven solutions to automobile dealerships through a CRM software. It has built the largest SaaS in the Auto sector. Worked with 5 clients across 4 OEMs on Insurance, SMR & Refinance processes in more than 7 cities in Gujarat, India; Drove Launch, training and implementation of NinjaCRM across all client locations; Analysed YoY data and provided data-driven solutions to identify and plug process gaps; Analysed business potential of the client and… Show more Autoninja provides technology driven solutions to automobile dealerships through a CRM software. It has built the largest SaaS in the Auto sector. Worked with 5 clients across 4 OEMs on Insurance, SMR & Refinance processes in more than 7 cities in Gujarat, India; Drove Launch, training and implementation of NinjaCRM across all client locations; Analysed YoY data and provided data-driven solutions to identify and plug process gaps; Analysed business potential of the client and provided actionable insights to the management to improve sales and business growth. Worked closely with technology teams within the company to improve upon features in NinjaCRM through client feedback Show less



Campus Publications, SVNIT, Surat

• Editor At Large

  • Jul 2015 - May 2016



Indian Oil Corp Limited

• India
• Oil and Gas
• 700 & Above Employee

• Summer Trainee

  • May 2015 - Jun 2015

  Vadodara, Gujarat Interned at IOCL Gujarat refinery in Vadodara, Gujarat. Did in-depth study of Sulphur Recovery Unit (SRU), Delayed Coker unit (DCU), Vaccum Gas Oil (VGO) and Hydrogen Generation unit (HGU). My training and subsequent report made were graded excellent.



TR Engineering Consultancy LLC (a tecnicas reunidas group of companies)

• Oman
• Oil and Gas
• 300 - 400 Employee

• Trainee

  • Jun 2014 - Jun 2014

  Sultanate of Oman Worked alongside process engineers in the EPC industry to design Piping and Instrumentation Diagrams (P&IDs) and Process Flow Diagrams (PFDs) on a simulation software- ASPEN Hysis.