Experience

Aspire

• Singapore
• Financial Services
• 200 - 300 Employee

• Growth Marketing Manager

  • Feb 2022 - Present



Games24x7

• India
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Manager - Retention

  • May 2020 - Feb 2022

  Perform integrated marketing efforts to improve New User Retention rate and LTVs. Define a revamped, scalable retention strategy to adapt to the changing external environments and business objectives. • Achieved 21% improvement in D30 LTV and 15% improvement in retention through a data model-based user targeting approach to deliver an optimised new-user journey. • Displayed highly analytical and investigative acumen in identifying and countering trends of campaign stoppages due to fraud while minimising marketing spends on fraudulent users. • Transformed organisation approach on fraud from detection centric to prevention centric system. • Played leading role in revamping and re-establishing RummyCircle’s supremacy through planning, development, and execution of large prize pool tournaments. • Spearheaded planning and implementation of Diwali Rummy Festival to navigate expected liquidity drop during the festive season. • Maximised MoM tournament engagement by 25% through new feature developments and offering optimisations.



Disney+ Hotstar

• India
• Software Development
• 700 & Above Employee

• MBA Consultant

  • Apr 2019 - Oct 2019

  Worked as an external consultant for user retention as part of an ELP at ISB. Worked as an external consultant for user retention as part of an ELP at ISB.



GROBUZZ

• United Arab Emirates
• Internet Publishing
• 1 - 100 Employee

• Co-Founder

  • Aug 2016 - Mar 2019

  Brand Building & Marketing Strategy ▪ Reduced Cost Per Install by 40% over 1 year through A/B testing on effectiveness of communications sent to consumer segments ▪ Improved organic social media reach by 300% over 1 year by designing tailor-made communications targeted to segments ▪ Increased social media engagement by 150% over 6 months through regular and innovative communications ▪ Devised and allocated budget for an omnichannel marketing plan including greater allocation for communications on topical days Product Management  Introduced the basket price comparison innovation in order to provide greater cost savings to the users  Improved vendor lead conversion rate by 15% using the split-basket feature, in turn improving price comparisons as well  Improved and standardized the manual testing process of the software by developing a 2,000 unique scenario testing document Business Development ▪ Added value by focusing on long-tail products, acquiring vendors to help increase the product assortment to 85,000 items ▪ Onboarded 25 retailers using innovative commission-based pricing model and providing inventory management solutions Data Warehousing ▪ Created a robust data matching process for an exponentially increasing inventory database of 85,000 products ▪ Reduced vendor onboarding time by 85%, onboarding a new vendor in 48 hours compared to 2 weeks earlier



Proserv

• United Kingdom
• Oil and Gas
• 500 - 600 Employee

• Marketing Intern

  • Jan 2017 - Aug 2017

  Communication Campaigns ▪ Assisted the sales team in securing a USD 25 mn project from ADNOC by developing engaging external communication content which was highly appreciated by top management. ▪ Launched an Employer Branding project under the leadership of the Global Marketing President, which was then adopted across Proserv offices globally and was called ‘Proserv’s Global People Stories Campaign’. Market Research ▪ Identified target projects by studying the emerging projects in upstream O&G industry in MENA and Caspian region.



Stoke City Football Club

• United Kingdom
• Spectator Sports
• 100 - 200 Employee

• Video Production

  • Jan 2016 - Apr 2016



inCube8 Technology

• United Arab Emirates
• Information Technology & Services

• Marketing Intern

  • Jun 2014 - Aug 2014