Jakub Majka

Senior Performance Marketing Expert at symmetrical.ai
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Contact Information
Location
Cracow, PL
Languages
  • angielski Limited working proficiency
  • polski Native or bilingual proficiency

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Piotr Smolen

Jakub has been working as a Senior Performance Marketing Expert in Symmetrical’s marketing team and was responsible for creating a strategy for performance marketing channels and its execution by setting and optimising paid ads for Symmetrical at GoogleAds, MicrosoftAds and LinkedInAds. Jakub was not only able to execute work in paid channels which is his field of expertise but also presented T-shaped skills and a great ability to adapt by covering other areas of marketing, such as setting and implementing marketing automation flow. This blend makes Jakub a perfect fit for a dynamic, fast-paced environment where there is a constant need to adjust the strategy and activities. I can genuinely recommend Jakub for his flexibility, openness to ad-hoc tasks, true ownership of projects, ability to perform projects without a lot of guidance and great devotion to work.

Kamila Okulska

I had the great pleasure of working with Jakub, who held the position of Senior Performance Expert at Symmetrical. Jakub presented vast experience and expertise in managing campaigns in paid marketing networks that we used for Symmetrical’s promotion: Google Ads, Microsoft Ads and LinkedIn Ads. Jakub is not only knowledgeable about the technical setup of the campaigns in ads systems, but he is also able to see the bigger picture and create the performance strategy for using ads to create the conversion funnel from TOFu to BOFu stage. Jakub is also able to define and allocate budgets for each stage and campaign to create a funnel for the buyer’s journey. Jakub’s great business acumen allowed him to quickly understand our product's complexity and how we can promote our products and services to the targeted audience. Something that is special about Jakub is that he is a self-starter, an extremely quick adopter, and, thus, holds a perfect personality and skillset blend that makes him an amazing asset to any type of company, especially for a startup. Every time when we needed to start a project (such as marketing automation) which was not related to performance channels, Jakub was always eager to dig into it and get his hands on the work to be done. I was always confident that Jakub would manage to lead the project or task without a lot of guidance from my side, which saved me a lot of time that I could have allocated to other tasks instead of creating step-by-step guides for Jakub. Apart from the extensive knowledge and profound expertise, Jakub is an amazing person to work with, very friendly, a team player, with a can-do and positive attitude. It was a pleasure to work with Jakub, and I highly recommend him as a valuable asset to modern, fast-paced work environments.

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Credentials

  • Microsoft Advertising Certified Professional
    Microsoft
    Jul, 2021
    - Sep, 2024
  • Advanced Google Analytics
    Google
  • Campaign Manager Certification
    Google
  • Digital Marketing (Google Digital Garage)
    Google
  • Google Ads - Measurement Certification
    Google
  • Google Ads Display Certification
    Google
  • Google Ads Search Certification
    Google
  • Google Ads Video Certification
    Google
  • Google Analytics Individual Qualification
    Google
  • Google My Business
    Google
  • Google Tag Manager Fundamentals
    Google
  • Shopping Ads Certification
    Google

Experience

    • United Kingdom
    • Software Development
    • 1 - 100 Employee
    • Senior Performance Marketing Expert
      • Jul 2022 - Present

      - Design and execution performance marketing strategy for B2B market, - Effective sales funnels, - PPC campaigns (Linkedin Ads, Google Ads, Microsoft Ads, Facebook Ads etc), - E-mail marketing automation, - Media buying, - Growth marketing, - Web analytics (Google Analytics, Google Tag Manager etc), - Design and execution performance marketing strategy for B2B market, - Effective sales funnels, - PPC campaigns (Linkedin Ads, Google Ads, Microsoft Ads, Facebook Ads etc), - E-mail marketing automation, - Media buying, - Growth marketing, - Web analytics (Google Analytics, Google Tag Manager etc),

    • Ukraine
    • Wellness and Fitness Services
    • CMO / Owner
      • Jan 2017 - Present

      Several years ago, I created the own small brand to learning performance & growth marketing. Now, It's a cool small business with regular growth (I still keep it, to learning new stuff): - Website creation and management FitFamily24.pl: - Creating and analyzing ads in Google Ads (AdWords), - Web analytics (Google Analytics, Google Tag Manager, Google Search Console), - SEO, - Professional social media management: * Instagram: fitbadurka (15 000… Show more Several years ago, I created the own small brand to learning performance & growth marketing. Now, It's a cool small business with regular growth (I still keep it, to learning new stuff): - Website creation and management FitFamily24.pl: - Creating and analyzing ads in Google Ads (AdWords), - Web analytics (Google Analytics, Google Tag Manager, Google Search Console), - SEO, - Professional social media management: * Instagram: fitbadurka (15 000 followers), jakub.majka (almost 9,000 followers), * Facebook: FitFamily24.pl - Trener Personalny / Dietetyk, - Instagram Ads, - Facebook Ads, Show less Several years ago, I created the own small brand to learning performance & growth marketing. Now, It's a cool small business with regular growth (I still keep it, to learning new stuff): - Website creation and management FitFamily24.pl: - Creating and analyzing ads in Google Ads (AdWords), - Web analytics (Google Analytics, Google Tag Manager, Google Search Console), - SEO, - Professional social media management: * Instagram: fitbadurka (15 000… Show more Several years ago, I created the own small brand to learning performance & growth marketing. Now, It's a cool small business with regular growth (I still keep it, to learning new stuff): - Website creation and management FitFamily24.pl: - Creating and analyzing ads in Google Ads (AdWords), - Web analytics (Google Analytics, Google Tag Manager, Google Search Console), - SEO, - Professional social media management: * Instagram: fitbadurka (15 000 followers), jakub.majka (almost 9,000 followers), * Facebook: FitFamily24.pl - Trener Personalny / Dietetyk, - Instagram Ads, - Facebook Ads, Show less

    • Poland
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Performance Marketing Manager (Expert)
      • Oct 2021 - Sep 2022

      - Design and execution performance marketing strategy for B2B market, - Effective sales funnels, - PPC campaigns (Google Ads, Facebook Ads, Linkedin Ads etc) - SEO, - E-mail marketing automation, - Media buying, - Growth marketing, - Web analytics (Google Analytics, Google Tag Manager etc) - Design and execution performance marketing strategy for B2B market, - Effective sales funnels, - PPC campaigns (Google Ads, Facebook Ads, Linkedin Ads etc) - SEO, - E-mail marketing automation, - Media buying, - Growth marketing, - Web analytics (Google Analytics, Google Tag Manager etc)

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Performance Marketing Manager
      • Sep 2020 - Jul 2022

      - Establishing strategies and sales funnels for customers, - PPC ads configuration (Google Ads, Facebook Ads), - Analytics configuration (Google Analytics including e-commerce codes, Google Tag Manager, Google Search Console), - SEO (strategies, audits, management), - UX audits, - Media buying, - Creating personas and ideal groups of recipients for customers, - Conducting consultations with clients (online meetings), - Creating reports (Google Data Studio / Looker… Show more - Establishing strategies and sales funnels for customers, - PPC ads configuration (Google Ads, Facebook Ads), - Analytics configuration (Google Analytics including e-commerce codes, Google Tag Manager, Google Search Console), - SEO (strategies, audits, management), - UX audits, - Media buying, - Creating personas and ideal groups of recipients for customers, - Conducting consultations with clients (online meetings), - Creating reports (Google Data Studio / Looker Studio) - Project management (strategies and advertising campaigns), Show less - Establishing strategies and sales funnels for customers, - PPC ads configuration (Google Ads, Facebook Ads), - Analytics configuration (Google Analytics including e-commerce codes, Google Tag Manager, Google Search Console), - SEO (strategies, audits, management), - UX audits, - Media buying, - Creating personas and ideal groups of recipients for customers, - Conducting consultations with clients (online meetings), - Creating reports (Google Data Studio / Looker… Show more - Establishing strategies and sales funnels for customers, - PPC ads configuration (Google Ads, Facebook Ads), - Analytics configuration (Google Analytics including e-commerce codes, Google Tag Manager, Google Search Console), - SEO (strategies, audits, management), - UX audits, - Media buying, - Creating personas and ideal groups of recipients for customers, - Conducting consultations with clients (online meetings), - Creating reports (Google Data Studio / Looker Studio) - Project management (strategies and advertising campaigns), Show less

    • Performance Marketing Specialist
      • Nov 2019 - Dec 2021

      - Advertising campaigns in Google Ads / AdWords (all formats), - Web analytics (Google Analytics, Google Tag Manager, SemRush), - Facebook Ads, - Linkedin Ads, - Instagram Ads, - YouTube Ads, - Media buying, - Establishing a marketing and sales strategy for clients, - Creating offers and reports (Google Data Studio / Looker). - Advertising campaigns in Google Ads / AdWords (all formats), - Web analytics (Google Analytics, Google Tag Manager, SemRush), - Facebook Ads, - Linkedin Ads, - Instagram Ads, - YouTube Ads, - Media buying, - Establishing a marketing and sales strategy for clients, - Creating offers and reports (Google Data Studio / Looker).

    • Poland
    • Advertising Services
    • 1 - 100 Employee
    • Performance Marketing Specialist
      • Mar 2021 - Oct 2021

      - PPC advertising campaigns (Mainly on the US market), - Google Ads, - Facebook Ads, - Microsoft Ads, - Push Ads, - Native ads, - Effective Sales Funnels, - Media buing (all models), - Afilliate marketing, - Web Analytics (Google Analytics, Google Tag Manager, RedTrack, SemRush, Ahrefs, GSC). - PPC advertising campaigns (Mainly on the US market), - Google Ads, - Facebook Ads, - Microsoft Ads, - Push Ads, - Native ads, - Effective Sales Funnels, - Media buing (all models), - Afilliate marketing, - Web Analytics (Google Analytics, Google Tag Manager, RedTrack, SemRush, Ahrefs, GSC).

    • Software Development
    • Performance Marketing Specialist
      • Nov 2019 - Mar 2021

      - Advertising campaigns in Google Ads / AdWords (all formats), - Web analytics (Google Analytics, Google Tag Manager, SemRush), - Facebook Ads, - YouTube Ads, - Linkedin Ads, - Media buying, - Creating reports by Google Data Studio / Looker. - Advertising campaigns in Google Ads / AdWords (all formats), - Web analytics (Google Analytics, Google Tag Manager, SemRush), - Facebook Ads, - YouTube Ads, - Linkedin Ads, - Media buying, - Creating reports by Google Data Studio / Looker.

    • Poland
    • Construction
    • 1 - 100 Employee
    • Marketing Manager
      • Jan 2018 - Nov 2019

      - Management and cooperation with marketing, graphics, IT and sales departments, - Creating effective campaigns in Google Ads / AdWords (A / B tests - Polish and German market), - Web analytics (Google Analytics, Google Tag Manager, Google Search Console, Tradewatch, Terapeak, Google Data Studio / Looker etc.), - Managing the advertising budget of about PLN 1.5 million per year (with a large success) - Management and SEO (approx. 7 agencies, positioning of many… Show more - Management and cooperation with marketing, graphics, IT and sales departments, - Creating effective campaigns in Google Ads / AdWords (A / B tests - Polish and German market), - Web analytics (Google Analytics, Google Tag Manager, Google Search Console, Tradewatch, Terapeak, Google Data Studio / Looker etc.), - Managing the advertising budget of about PLN 1.5 million per year (with a large success) - Management and SEO (approx. 7 agencies, positioning of many domains in Poland and abroad), - Support and running of campaigns in social media (Facebook Ads, Instagram Ads), - Media buying, - E-commerce management: Amazon, Ebay, Allegro, - Analysis of foreign markets to establish a sales strategy products (Germany, Austria, Italy, Czech Republic, Slovakia) - UX management in terms of creating new websites. Show less - Management and cooperation with marketing, graphics, IT and sales departments, - Creating effective campaigns in Google Ads / AdWords (A / B tests - Polish and German market), - Web analytics (Google Analytics, Google Tag Manager, Google Search Console, Tradewatch, Terapeak, Google Data Studio / Looker etc.), - Managing the advertising budget of about PLN 1.5 million per year (with a large success) - Management and SEO (approx. 7 agencies, positioning of many… Show more - Management and cooperation with marketing, graphics, IT and sales departments, - Creating effective campaigns in Google Ads / AdWords (A / B tests - Polish and German market), - Web analytics (Google Analytics, Google Tag Manager, Google Search Console, Tradewatch, Terapeak, Google Data Studio / Looker etc.), - Managing the advertising budget of about PLN 1.5 million per year (with a large success) - Management and SEO (approx. 7 agencies, positioning of many domains in Poland and abroad), - Support and running of campaigns in social media (Facebook Ads, Instagram Ads), - Media buying, - E-commerce management: Amazon, Ebay, Allegro, - Analysis of foreign markets to establish a sales strategy products (Germany, Austria, Italy, Czech Republic, Slovakia) - UX management in terms of creating new websites. Show less

    • Marketing Specialist
      • Jul 2017 - Nov 2017

      - Social media support: Facebook, Instagram, Twitter, Youtube, - Facebook store management, - Running PPC campaigns in Facebook Ads for Świat Baterii and Green Cell, - Creating and maintaining a newsletter, - Cooperation with a team of graphic designers in terms of creating the concept of graphics on Social Media and websites, - Cooperation with copywriters to write blog articles for SEO, - Creating ads in Google Ads / AdWords, - Web analytics (Google… Show more - Social media support: Facebook, Instagram, Twitter, Youtube, - Facebook store management, - Running PPC campaigns in Facebook Ads for Świat Baterii and Green Cell, - Creating and maintaining a newsletter, - Cooperation with a team of graphic designers in terms of creating the concept of graphics on Social Media and websites, - Cooperation with copywriters to write blog articles for SEO, - Creating ads in Google Ads / AdWords, - Web analytics (Google Analytics), - Creating a strategy for social media channels and traditional advertising such as Billboard or Citylight, - Cooperation with influencers: product tests / reviews (portals, bloggers, youtubers, instagram). Show less - Social media support: Facebook, Instagram, Twitter, Youtube, - Facebook store management, - Running PPC campaigns in Facebook Ads for Świat Baterii and Green Cell, - Creating and maintaining a newsletter, - Cooperation with a team of graphic designers in terms of creating the concept of graphics on Social Media and websites, - Cooperation with copywriters to write blog articles for SEO, - Creating ads in Google Ads / AdWords, - Web analytics (Google… Show more - Social media support: Facebook, Instagram, Twitter, Youtube, - Facebook store management, - Running PPC campaigns in Facebook Ads for Świat Baterii and Green Cell, - Creating and maintaining a newsletter, - Cooperation with a team of graphic designers in terms of creating the concept of graphics on Social Media and websites, - Cooperation with copywriters to write blog articles for SEO, - Creating ads in Google Ads / AdWords, - Web analytics (Google Analytics), - Creating a strategy for social media channels and traditional advertising such as Billboard or Citylight, - Cooperation with influencers: product tests / reviews (portals, bloggers, youtubers, instagram). Show less

    • Advertising Services
    • Marketing Specialist
      • Oct 2015 - Jan 2017

      - Professional Social Media service for clients (Facebook, Instagram), - Searching for new promotion opportunities and new groups to reach customers, - Creating and managing ads in Google Ads / AdWords, - Web analytics using Google Analytics, - Preparation of advertising materials with graphics, i.e. leaflets, catalogs, presentations, - Preparation of statements and reports, - Analysis of competitors' activities, monitoring of the company's position on the… Show more - Professional Social Media service for clients (Facebook, Instagram), - Searching for new promotion opportunities and new groups to reach customers, - Creating and managing ads in Google Ads / AdWords, - Web analytics using Google Analytics, - Preparation of advertising materials with graphics, i.e. leaflets, catalogs, presentations, - Preparation of statements and reports, - Analysis of competitors' activities, monitoring of the company's position on the market. Show less - Professional Social Media service for clients (Facebook, Instagram), - Searching for new promotion opportunities and new groups to reach customers, - Creating and managing ads in Google Ads / AdWords, - Web analytics using Google Analytics, - Preparation of advertising materials with graphics, i.e. leaflets, catalogs, presentations, - Preparation of statements and reports, - Analysis of competitors' activities, monitoring of the company's position on the… Show more - Professional Social Media service for clients (Facebook, Instagram), - Searching for new promotion opportunities and new groups to reach customers, - Creating and managing ads in Google Ads / AdWords, - Web analytics using Google Analytics, - Preparation of advertising materials with graphics, i.e. leaflets, catalogs, presentations, - Preparation of statements and reports, - Analysis of competitors' activities, monitoring of the company's position on the market. Show less

Education

  • Wyższa Szkoła Europejska im. Ks. Józefa Tischnera
    - Managerial psychology.
    2015 - 2018

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