Experience

Water GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• CEO & Founder

  • Aug 2016 - Present

  What does Water offer? Business Management for Content Creators on YouTube, Twitch, Instagram and TikTok. Marketing Consultancy for Companies looking to generate Leads, Sales and Awareness. Campaign Planning, Implementation and Reporting in GSA for both. How does Water run differently? We work with a strictly limited number of Content Creators to use enough time to adjust our services with their work processes, daily routines, schedules and interests. We build trust through daily exchanges. As a result of our investment in them, we can deliver fast and reliable results for companies, that need to focus their resources on other areas. We appreciate every day that we are allowed to be part of this industry. Thank you! Show less



wildcard communications GmbH

• Senior Consultant

  • Dec 2014 - Jul 2016

  As Senior Consultant I managed Consultants to support them with their account, and functioned as a direct account team lead and single point of contact for clients. I took over financial responsibilities for all of these accounts as well. Overall my teams helped build up successful Marketing and PR campaigns for international clients from San Francisco to Berlin and Beijing. Highlights were winning Bastian Schweinsteiger as a testimonial for App Store favorite Clash of Kings and including establishing Anki OVERDRIVE and Anki in Germany. My main tasks at wildcard were: 1) Leading account teams: Anki, Elex Technologies Quickcap, apoBank, HBO, Sonoro, ByteRockers', UIG Entertainment, bitComposer 2) Leading consultants for this teams: Canon, Twitch, Nvidia, Intenso, Cora Happywear 3) Maintaining internal processes: Budgets, Recruitment, Tools & Technologies, Online Communication Strategy 4) Directing business development: Acquisition, Pitching, Strategy Development Exemplary tasks for clients: A. Influencer Marketing B. Social Media Strategies C. Public Relation Strategies A. Influencer Marketing: - Planned and executed Influencer Strategies with an overall budget of over 2.4 Million € - Campaigns included the biggest names in YouTube (Germany) - Integrated content for Youtube, Instagram, Twitter, Snapchat, Twitch, Facebook - Managed cooperations with Influencers and companies for event appearances B. Social Media Strategies - Organized the launch and content creations of new Social Media Channels for Canon, Anki, apoBank, Quickcap, bitComposer - Established individual look, and feel and content types for Social Media channels with the graphics department & account team C. Public Relation Strategies - Helped establish Anki (product Anki OVERDRIVE) in Germany and strengthen Nvidia - Organized Media Tours, Desktop Tours and Interviews (international, national and online) Show less



Electronic Arts (EA)

• United States
• Entertainment Providers
• 700 & Above Employee

• PR & Marketing Consultant (Independent Freelancer)

  • Sep 2013 - Dec 2014

  - Business Development: Finding large scale opportunities with hardware manufacturers, press, ad networks and retail stores- Marketing Plan: Compiled for FIFA 15 Ultimate Team in GSA - Monetization Models: Conducted analyses of free-to-play Apps- Events: Organized EA Mobile‘s presence at Gamescom 2014- PR & CRM: Media alerts for Apps & social network integration

• Marketing Assistant (Independent Freelancer)

  • Jan 2010 - Aug 2013

  - CRM Management: creating landing pages on ea.com/de for all EA Mobile games & redesigning eamobile.de- PR Management: set up social network integration and a media alert distribution list for App-focused multipliers in GSA- Launch events: helped organizing promotion tours for Rock Band, Dead Space, FIFA, Trivial Pursuit, Battlefield.

• Intern

  • Apr 2009 - Dec 2009

  - Display ad creation for Mobile Games (online, mobile, print)- Sweepstakes/ promotions with editors and consumers- Ad approvals: Answered legal and creative requests EU-wide- Gamescom-Merchandise: controlled storage and distribution



https://www.youtube.com/channel/UCYvSUqBjyagUF0_p2qeXqDQ

• Editor-in-Chief & Founder

  • Sep 2011 - Dec 2014

  • iTouchandPLAY.de is a German iOS & Android gaming website • Written over 2200 articles: previews, reviews, collections • Editor: daily reviews, news, game collections and landing pages • Editorial Key Responsibilities: writing & editing , image & video content, social media, backlinks • Data-driven Decisions: keyword analyses for an online strategy • Onpage Search Engine Optimization • User experience: App-centric requirements implemented • Workflow optimization: altered backend CMS for faster writing • Project Management: agency coded basics, iTunes data mining • Corporate Design: shaped two distinct CDs (2011 & 2013) Show less



Mobi-Click Vertretung Deutschland

• Product Manager (Independent Freelancer)

  • Oct 2010 - Aug 2013

  - Key selling points analyses of a new baby safety product "BabyphonePLUS" - Launched product website, designed flyers, retail packaging for "BabyphonePLUS" - Key messages and visuals: generated a new website, retail packaging and flyer (wording, coding, image editing) - Corporate identity development for Mobi-Click.com: designed a new website, product pages and packaging (mobile safety devices) - Key selling points analyses of a new baby safety product "BabyphonePLUS" - Launched product website, designed flyers, retail packaging for "BabyphonePLUS" - Key messages and visuals: generated a new website, retail packaging and flyer (wording, coding, image editing) - Corporate identity development for Mobi-Click.com: designed a new website, product pages and packaging (mobile safety devices)



GameStop

• United States
• Retail
• 700 & Above Employee

• Salesclerk

  • Feb 2007 - Mar 2009

  - Arrange products and promotional material at the POS - Advice customers on the floor/ at the register - Arrange products and promotional material at the POS - Advice customers on the floor/ at the register