Experience

Orangewood Guitars

• United States
• Manufacturing
• 1 - 100 Employee

• Manager of Partnerships & Content Strategy

  • Apr 2023 - Present

• Artist Relations Manager

  • Sep 2020 - Jul 2023

  • Closely building & maintaining brand relationships with artists and influencers of the guitar community — from Beabadoobee and Ricky Montgomery to Allie Sherlock and Melanie Faye• Producer of long-form (YouTube) and short-form (Instagram Reels & TikTok) content• Social media strategic planning for all major platforms: Instagram, Facebook, TikTok, YouTube & Spotify• Leader of influencer marketing campaigns across all major platforms, including the development of Orangewood as the first guitar brand on TikTok • In-house talent and content creator for both short & long-form videos, as well as advertisements• Strategic planning for paid content and advertisements• Copywriting for product launches, website banners, social media posts, product naming, etc.• Article writing on the Orangewood blog, “The Tuner,” including Artist Interviews, Consumer-Facing Technical Writing, ‘Listicles,’ Announcements, and Buyer’s Guide content• Filling out orders for guitars and accessories, including management of hundreds of SKUs in Shopify Show less



Sterling by Music Man

• Manager of Partnerships & Content Strategy

  • Apr 2023 - Present

• Artist Relations Manager

  • Sep 2020 - Present

  • Closely building & maintaining brand relationships with artists and influencers of the guitar community — from Music Man’s titanic roster including Jared Dines, St. Vincent, Ryan “Fluff” Bruce, and Jason Richardson• Producer of long-form (YouTube) and short-form (Instagram Reels & TikTok) content• Social media strategic planning for all major platforms: Instagram, Facebook, TikTok & YouTube• In-house talent and content creator for short form videos• Strategic planning for influencer marketing campaigns and product launches• Copywriting for product launches, website banners, social media posts, product naming, etc.• Filling out orders for guitars and accessories, including management of hundreds of SKUs Show less



Ernie Ball Music Man

• United States
• Music
• 1 - 100 Employee

• Artist Relations

  • Jun 2019 - Jul 2020

  • Maintaining a personal relationship with Ernie Ball's titanic artist roster, including legends like Paul McCartney, Metallica, The Strokes, Mac Demarco, and St. Vincent • Covering artist news for Ernie Ball and Music Man blogs, leading both the Follow Friday and Metal Monday series, including exclusive interviews • Copy writing and naming for new products • Liaison from the Artist Relations team to the Social Media Marketing team, including help in market research and social media copy writing • Website and blog maintenance in WordPress • Photography and videography for artist content, including product demos, artist interview series String Theory, Music Man Minute, and All Access • Keeping touring artists fully stocked on Ernie Ball's all-inclusive products, both remotely and in person • Filling out orders for guitar/bass instruments, strings, and accessories, working with an inventory of thousands of SKUs in OpenPro Show less



CP Mustang News

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Reporter

  • Apr 2019 - Mar 2020

  • Report on local San Luis Obispo and campus news • Write "spot stories" assigned on day-of deadlines • Write "enterprise stories" over the course of the quarter • Report on local San Luis Obispo and campus news • Write "spot stories" assigned on day-of deadlines • Write "enterprise stories" over the course of the quarter



KCPR Cal Poly Radio

• United States
• Musicians

• On-Air Mentor

  • Jan 2019 - Mar 2020

  • Teach FCC rules and requirements for to qualify for speaking on-air• Guide on-air presence to engage KCPR's audience• Teach show planning techniques; how to incorporate new music, how to create engaging stop sets with instrumental bed music, how to plan a show based around music flow

• Editor in Chief

  • Apr 2018 - Mar 2020

  • Manage a team of 12+ authors• Edit and publish articles throughout the week• Client relations with artist management for promotional press• Work on outward-facing design on WordPress• Communicate with art, event, marketing departments

• Radio Disc Jockey

  • Oct 2017 - Mar 2020

  • Plan a two-hour radio show based around new music• On-air presence and public speaking• Understand and apply FCC rules and technical equipment knowledge

• Reporter

  • Oct 2017 - Mar 2020

  • Write opinion and analysis-based music pieces• Interview touring and local artists• Multimedia reporting involving video, audio, and digital graphics• Write promotional and press related pieces for artist and promoter relations

• Marketing Assistant

  • Oct 2017 - Mar 2020

  • Event promotion via graphic design in Adobe programs, promotional press content, and relationships with on- and off-campus entities.• Collaboration with art team on merchandise design, including t-shirts, stickers, pins, and coffee mugs.• Strategic planning and idea formation for internal events and on-air marketing events, such as the annual station-sustaining Pledge Drive



Cal Poly College of Engineering

• United States
• Higher Education
• 1 - 100 Employee

• Writer and Web Support Assistant

  • Mar 2018 - Jun 2019

  • Author and reporter for website and quarterly magazine • Cover on-campus events, student highlights, and Cal Poly donor & alumni relations • Back- and front-end web design in Drupal • Author and reporter for website and quarterly magazine • Cover on-campus events, student highlights, and Cal Poly donor & alumni relations • Back- and front-end web design in Drupal



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Strategy Intern

  • Jun 2017 - Aug 2017

  • Involved in Cannes Gold Lion-winning Global Olympics team for main client, Toyota • Participated in intern project competition; created and presented the strategy for the winning intern ad campaign for the Toyota Corolla • Involved in Cannes Gold Lion-winning Global Olympics team for main client, Toyota • Participated in intern project competition; created and presented the strategy for the winning intern ad campaign for the Toyota Corolla