Experience

ENVE Composites

• United States
• Sporting Goods
• 1 - 100 Employee

• VP of Product & Consumer Experience

  • Jun 2018 - Present

  Ogden, Utah, USA

• Director Of Marketing And Product Management

  • Jun 2006 - Present

  Product Line Consumer Insights Marketing Plan and Strategy Budget Management Athlete Management Content Production Copy Technical Copywriter Product Launch Plans PR/Media Relations Digital Marketing Social Media Ecommerce Initiatives Consumer Loyalty

• Marketing and Sponsorship Manager

  • Jan 2007 - Present

  My position at ENVE has evolved over the years as the company has grown. At one point I was answering phones, decaling product, packaging product, sourcing, building product, and a long list of other things that everyone does with a rapidly growing start up. My current role involves: -Establishing and managing a multi-faceted marketing budget and ensuring that our strategic marketing goals can be accomplished with in said budgets - Filtering, negotiating, and executing multi-year… Show more My position at ENVE has evolved over the years as the company has grown. At one point I was answering phones, decaling product, packaging product, sourcing, building product, and a long list of other things that everyone does with a rapidly growing start up. My current role involves: -Establishing and managing a multi-faceted marketing budget and ensuring that our strategic marketing goals can be accomplished with in said budgets - Filtering, negotiating, and executing multi-year athlete and team sponsorships and contracts - Market research to determine direction of product and marketing initiatives - Trade show organization from determining which shows to attend and how to execute a successful show within a given budget - Media relations, product placement, press interviews - Copy writing, catalog, product descriptions, web site, press releases, etc... - Consumer communications, technical documents, videos, new product launches - Social Media Manager - Brand management - creating business cases for new product, ensuring that brand is represented correctly and adhering to core principles that make our brand what it is



Biker's Edge

• United States

• Sales/Marketing Manager

  • Jan 2003 - Jan 2007

  Developed consumer retention programs Trained new employees Quality assurance on bike builds Managed the sales floor Helped determine which products to carry Organized a cycling club and race team