Head of Marketing and Communications

• Sep 2021 - Present

Communication and Digital Marketing Consultant

• May 2004 - Present

• Strategic counsel for public and private sectors (names withheld per NDAs).• Coach approximately 75 C-level executives in preparation for negotiations, media appearances, and keynote and multimedia presentations.• Provide speechwriting services to 20 Federal and State elected representatives.• Conduct group seminars in leadership, team building, and brand reputation to 30 organizations.• Consult non-profit organizations for public relations positioning including: the Southern Poverty Law Center, Campus Progress, and NAACP. • Notable clients include: NASA, George Washington University, United States Embassy ¬– Seoul, Shuster Educational Consulting Inc., Korean Public Defenders Association, and Ontario City Council.

Director Of Content Marketing

• Feb 2020 - Sep 2021

• Lead content and marketing team in building of and expansion of client’s brand.• Drive content strategy for websites, social media, and print/web advertising.• Manage online reputation and strategy.• Developed digital strategy for organic reach and community growth. • Created SEO link-building campaigns and digital PR strategies for brand awareness.• Manage clients through the implementation of brand strategy in content creation and media appearances for thought leadership.

Director of Communication and Creative Marketing

• Apr 2019 - Jan 2020

• Lead social media and content strategies for mobile game startup.- Worked with celebrities and athletes to create original content for marketing campaign partnerships on Instagram, Facebook, TikTok, and YouTube.- Wrote, produced, and managed the development and distribution of both social media video campaigns and informative videos to promote the Versusgame brand and key changes to product development.- Conducted market research with the development team to revamp user experience and segment populations globally.- Acted as the strategy point-person to social media channels with over 22,000 followers through organic traffic and 150,000 followers through paid traffic in three months.• Directed communication strategies for internal reports and conferences for the board and potential investors.• Composed external communications for the preparation and execution of potential and actual crisis moments for company.• Partnerships developed include: Tracy McGrady, Fat Joe, Dj Envy, Remy Ma, Gen G, 421, Lamar Odom, and Twitch.

Digital Editor and Social Media Specialist

• Jun 2017 - 2018

• Created social media and content strategies for a nationally focused news website with approximately 30,000 daily readers.- Lead production and creative development of digital content (video, photography, blog posts) resulting in a tenfold increase in audience engagement.• Researched pop culture and industry trends to develop competitive strategies.• Established multi-channel seeding strategy for organic reach. • Identified and recruited influencers to generate enticing website content.- Increased new website traffic by 400% overall.• Online reputation management for notable figures.- Message development for CEO’s website and social media channels.- Authored professional biography to support strategic narrative.• Lead researcher and argumentation strategist for celebrity legal case on the definition of a public figure in social media.• Created digital public relations strategy for cryptocurrencies ICOs now with a combined value of $40,000,000.

Director of Public and Professional Communication

• Sep 2014 - Aug 2016

• Provided communication support across all university departments and organizations.- Created media to train administration and faculty in effective professional communication and presentation.- Managed educational outreach programs to students, faculty, and the surrounding community.- Developed communication programs for the Cornell Institute of Public Affairs, eCornell online courses, and the Cornell-NYC campus.• Selected for exclusive position of Dean’s Fellow after 3 months.- Prepared budget reports and business proposals for international educational partnerships totaling over $3,000,000.- Worked with Pearson Education to develop educational programs in leadership training and professional skill development in India, South Africa, Dubai, China, and England.

Director of Educational Outreach

• Sep 2012 - 2014

• Trained secondary and college students in public speaking, critical thinking, research, and refutation strategies to prepare for national and international debate competitions.• Enrolled over 250,000 students representing 12 countries and created curriculum in more than a dozen U.S. states. • Trained over 1,000 secondary and higher education teachers in pedagogy implemented in 15 countries.• Competitive debate instructor including: 16 international and 2 world debate champions.- Official coach of both the Korean and the United States National Debate Team.

Lecturer

• Mar 2011 - Dec 2012

• Taught undergraduate public speaking and professional presentation courses. • Advisor to students preparing for study abroad programs • Taught undergraduate public speaking and professional presentation courses. • Advisor to students preparing for study abroad programs

Director of Communication Strategy and Educational Programs

• Aug 2009 - Aug 2012

• Worked with Korean companies to train and coach key executives and spokespersons for media appearances, interviews, and presentations • Created content for internal communication including newsletters, organizational guides, and memos.• Cultivating and maintain relationships with journalists, stakeholders, and local influencers. • Worked with cross-functional teams in story ideation to differentiate brands, core messaging, and corporate communications.• Clients include: Heerim Construction Co., Samsung Group, Arirang Television. Curriculum development in history, public speaking, critical thinking, and persuasion for international educational establishments. - Afghanistan Educational Group: Created civic education program for secondary schools in Afghanistan.- On Sontang, Inc.: Launched online English language and critical thinking classes for implementation in 8 countries.- Korea University: Co-Authored Korean Debate Manual, a higher education text which has become the standard textbook for Korean college students learning about persuasion and public speaking.

Co-Founder and Director of Communications

• Dec 2008 - Aug 2011

• Created experiential marketing and nightlife entertainment company that worked with international brands and influencers in Seoul. • Developed social media marketing strategy to promote events to international community for product/brand launch.• Established and maintained contacts with music and entertainment industry within South Korea to connect notable figure and stakeholders to promotional events and product launches.- Clients include: Absolut Vodka, Toyota Motor Corp, Dunhill Tobacco, and World Music Festival.

Lecturer

• Aug 2008 - Aug 2009

• Taught graduate-level courses: Language in Public Policy and Management, International Business Communication, Thesis Writing, Public Speaking and Persuasion.• Fulbright Advisor for Korea Overseas Information Cooperation Agency (KOICA).• Created and implemented the Iraqi-KOICA Writing Workshop.• Editor of the English Department Language and Public Policy Management Course Reader, 2008-2009 • Taught graduate-level courses: Language in Public Policy and Management, International Business Communication, Thesis Writing, Public Speaking and Persuasion.• Fulbright Advisor for Korea Overseas Information Cooperation Agency (KOICA).• Created and implemented the Iraqi-KOICA Writing Workshop.• Editor of the English Department Language and Public Policy Management Course Reader, 2008-2009