Jake Mater

Head of Marketing Content at Fan Controlled Football
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Contact Information
us****@****om
(386) 825-5501
Location
United States, US

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Head of Marketing Content
      • Jan 2022 - Present

      » Managed a team of contractors and in-house employees in the creative implementation of league-wide marketing campaigns. » Set the brand standards for multiple league initiatives. » Collaborated with every aspect of the business to ensure the growth and success of a professional football league.

    • Director of Content
      • Dec 2020 - Jan 2022

      » Developed and executed a content strategy that educated the Fan Controlled Football audience.» Worked across various departments to ensure compliance with high-quality brand standards. » Collaborated with members of the content team to build a digital brand that created original content, programming, and social media.

    • Online Audio and Video Media
    • Company Owner
      • Sep 2017 - Present

      » Developed and maintained close relationships with clients to garner repeat video production and infographic business. » Implemented a fiscal strategy to grow a profitable business by year one. » Served as Director and Producer for various live stream broadcasts including the 2019 Cutino Awards, the highest recognition in collegiate water polo. » Directed video productions featuring NFL players and Olympians. » Invested heavily in state-of-the-art video production and live stream technologies. Show less

  • The Ivy League
    • Princeton, New Jersey, United States
    • Assistant Executive Director, Digital Media & Communications
      • Sep 2019 - Jul 2020

      » Developed and implemented a robust, multi-channel video strategy. » Pitched communication strategy ideas to senior leadership to further league-wide brand initiatives. » Collaborated with multimedia directors to identify meaningful stories that highlighted the student-athlete experience. » Served as Producer and Editor for the Road to Ivy Madness Podcast. » Directed and supervised the work of video production vendors during post-season events. » Developed and implemented a robust, multi-channel video strategy. » Pitched communication strategy ideas to senior leadership to further league-wide brand initiatives. » Collaborated with multimedia directors to identify meaningful stories that highlighted the student-athlete experience. » Served as Producer and Editor for the Road to Ivy Madness Podcast. » Directed and supervised the work of video production vendors during post-season events.

    • Spectator Sports
    • Executive Producer
      • May 2017 - Aug 2018

      » Built a digital brand that created original content, programming, and social media. » Developed and executed a content strategy based on current trends in the water polo community. » Fostered close relationships with USA Water Polo, various NCAA Division I schools, and other stakeholders in the sport. » Utilized analytics and industry trends to enhance engagement and drive audience retention across multiple platforms. » Built a digital brand that created original content, programming, and social media. » Developed and executed a content strategy based on current trends in the water polo community. » Fostered close relationships with USA Water Polo, various NCAA Division I schools, and other stakeholders in the sport. » Utilized analytics and industry trends to enhance engagement and drive audience retention across multiple platforms.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Multimedia Content Specialist, College of Education
      • Oct 2015 - Aug 2017

      » Worked across departments to conceptualize and develop multimedia content and illustrative materials that told the College of Education’s story and strengthened its brand. » Produced and integrated video, graphic images, animations, sound and text using Adobe Creative Suite. » Maintained current content on the College website using CMS (Drupal) and identified opportunities for enhancing user experience. » Worked across departments to conceptualize and develop multimedia content and illustrative materials that told the College of Education’s story and strengthened its brand. » Produced and integrated video, graphic images, animations, sound and text using Adobe Creative Suite. » Maintained current content on the College website using CMS (Drupal) and identified opportunities for enhancing user experience.

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Video Producer
      • Mar 2014 - Oct 2015

      » Created and produced The Counter Attack, a weekly news and current events program which still runs today. » Worked from concept to completion in the creation of coverage media, including highlights, player profiles, and instructional videos. » Conducted on camera interviews with Olympians and professional athletes. » Accounted for and organized all video footage by way of digital and physical storage. » Completed the post-production process with Adobe Premiere, After Effects and Illustrator. Show less

    • Video Specialist
      • 2012 - 2013

      » Developed the video department of a small marketing agency, performing all roles in the production process. » Used video as a tool to improve visibility and drive traffic for B2B and B2C clients. » Operated Sony FS700 and Canon 5D cameras to collect footage. » Conducted on-camera interviews in the style of Outside the Lines and 60 Minutes. » Used Arri and Kinoflo light kits to stage interviews, sets, and product demonstrations for photo and video. » Completed the post-production process with Adobe Premiere and After Effects. Show less

Education

  • Baylor University
    Bachelor of Arts (B.A.), Film and Digital Media

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