Experience

Oliver Hospitality

• United States
• Hospitality
• 1 - 100 Employee

• Creative Manager

  • Aug 2023 - Present



Cracker Barrel

• United States
• Restaurants
• 700 & Above Employee

• Designer, Graphics and Motion

  • May 2022 - Aug 2023



Shari's Management Corporation

• United States
• Restaurants
• 300 - 400 Employee

• Graphic Designer

  • Feb 2022 - Apr 2022

• Graphic Designer

  • Apr 2021 - Feb 2022

  I led all design projects for Shari’s Management’s 140 restaurants. These design projects included content marketing (social media, email, and app), print materials (menus, outserts, packaging, and marketing), and brand redesign. As the graphic designer and copywriter for a legacy brand, I diligently worked to stay true to what gave rise to Shari’s popularity while being inclusive to the next generation of customers.



Self Employed

• Greater San Diego Area

• Freelance Graphic Designer

  • Jul 2018 - Apr 2021

  As a freelance graphic designer, I use a broad range of skills to meet my clients’ needs. Pulling from a decade of experience, I design marketing content and collateral, manage art direction, create strategy for marketing campaigns, and audit marketing and design operations. Most importantly, my success is tied to my ability to build strong relationships with my clients, set clear expectations, and deliver on project deadlines. Portfolio: www.Feasby.co As a freelance graphic designer, I use a broad range of skills to meet my clients’ needs. Pulling from a decade of experience, I design marketing content and collateral, manage art direction, create strategy for marketing campaigns, and audit marketing and design operations. Most importantly, my success is tied to my ability to build strong relationships with my clients, set clear expectations, and deliver on project deadlines. Portfolio: www.Feasby.co



TruFusion, LLC

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Marketing

  • Oct 2016 - Jul 2018

  I was brought on to prepare and lead the marketing department through the rapid growth and national expansion of the fitness start-up, eventually increasing the company valuation by over 90%. As Marketing Director, I oversaw the day-to-day marketing efforts of TruFusion’s two business sectors - corporate and franchise, which included managing external vendors (PR, SEO, and app) and internal teams (design, marketing, and education). I created a scalable marketing solution to facilitate the onboarding and growth of 100+ studios, personally developing the franchise road map to open a successful studio. I also positioned TruFusion as a leader in the fitness industry through brand development, strategic marketing spending, and public relations, which led to an increase in key investors and franchise studio sales. Show less



Caesars Entertainment, Inc.

• United States
• Hospitality
• 700 & Above Employee

• Marketing Manager

  • Mar 2011 - Sep 2016

  I managed customer acquisition and optimization marketing for the five central division casinos. Working heavily in a data-driven loyalty program, I developed tier-based incentives to optimize customer spending and created appealing external marketing to fill the new customer funnel. I later transferred into online gaming, where I managed the activation marketing for Nevada and New Jersey. The primary functions of this position were to transition competitor customers to our platform and find new avenues for prospective customers. I worked intensively in partnerships, events, promotions, and various other marketing channels to facilitate this. Show less