Experience

AcreMade

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Executive Director

  • Jun 2022 - Present

• Operator

  • Oct 2021 - Present



JA Ventures

• United Kingdom
• IT Services and IT Consulting

• Brand Strategy Consultant with CPG Specialty

  • Jun 2019 - Feb 2022

  I'm a future-focused builder with an emphasis on connecting ideas, products and brands with the people who matter most to your organization's long-term health. Fluent in both the art and science of marketing, I specialize in developing creative product, brand and communications strategies that are accountable to business results. I'm a future-focused builder with an emphasis on connecting ideas, products and brands with the people who matter most to your organization's long-term health. Fluent in both the art and science of marketing, I specialize in developing creative product, brand and communications strategies that are accountable to business results.


PURIS
• Brazil
• Food and Beverage Manufacturing
• 1 - 100 Employee
• Marketing Lead

  • Apr 2020 - Jan 2022


JonnyPops, LLC

• Marketing Lead

  • Feb 2016 - Sep 2019

  Making the world better one pop at a time. Helped to scale JonnyPops from farmer's market favorite to retail rising star at national chains like Target, Sam's Club and Costco. Making the world better one pop at a time. Helped to scale JonnyPops from farmer's market favorite to retail rising star at national chains like Target, Sam's Club and Costco.



Public Works

• Public Policy Offices
• 100 - 200 Employee

• Senior Strategist (Contract)

  • Jan 2016 - Mar 2016

  Selling Fruity and Cocoa Pebbles, the best cereal on earth. Selling Fruity and Cocoa Pebbles, the best cereal on earth.



space150

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Strategist

  • Jul 2015 - Jan 2016

  Working to activate brand, digital and PR across multiple brands in the CPG and food categories. Working to activate brand, digital and PR across multiple brands in the CPG and food categories.



mono

• Tunisia
• Artists and Writers

• Freelance Strategist

  • Oct 2014 - Jul 2015

  Digital strategy work for brands like Propel and Sperry. Helped relaunch Sperry's brand with their biggest social, experiential and influencer marketing effort to date, The Odyssey Project, and introduce a new product, Propel Electrolyte Water, to the fitness market. Digital strategy work for brands like Propel and Sperry. Helped relaunch Sperry's brand with their biggest social, experiential and influencer marketing effort to date, The Odyssey Project, and introduce a new product, Propel Electrolyte Water, to the fitness market.


Target
• Mexico
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee
• Social Business Strategy

  • May 2013 - May 2014

Naked Communications
• United Kingdom
• Advertising Services
• 1 - 100 Employee
• Strategist

  • Jan 2013 - May 2013


OLSON

• Spain
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Oct 2010 - Jan 2013

  I work with a number of clients on the Olson roster, helping to develop, integrate and execute brands' social media strategies. This includes: - Building social media experiences that drive engagement and benefit the brand online and offline - Developing and executing content strategies that deliver upon brands business objectives - Bridging social media and public relations with creative and executable ideas - Working with business development leaders to bring new accounts into the agency - Growing the Olson emerging media team's profile across Olson Show less



Crispin Porter + Bogusky

• United States
• Advertising Services
• 200 - 300 Employee

• Content Management Intern

  • May 2010 - Aug 2010

  Work with Burger King, Jose Cuervo, Best Buy, Microsoft and new business accounts to provide support to the internal content team and client. Conduct research and analysis on trends, strategies and practices across the industry, including social media research decks for Burger King that were included in client presentations. Helped create and present creative solutions for the winning team in the CP+B internship rebranding project. Aid Jose Cuervo team in coordination of cross-country experiential Cuervo Games event. Show less



Hello Viking

• United States
• Advertising Services
• 1 - 100 Employee

• Intern

  • Feb 2010 - May 2010

  Executed social media marketing for Curation Station on Facebook and Twitter. Wrote blog posts on the subjects of content strategy and curation at CurationStation.com Compiled and synthesized research decks which were presented to creative and strategic team leads. Assisted team in creative and strategic concepting for PricewaterhouseCoopers, TakeMeFishing.org and 3M. Executed social media marketing for Curation Station on Facebook and Twitter. Wrote blog posts on the subjects of content strategy and curation at CurationStation.com Compiled and synthesized research decks which were presented to creative and strategic team leads. Assisted team in creative and strategic concepting for PricewaterhouseCoopers, TakeMeFishing.org and 3M.



Iconoculture Inc

• Global View Intern

  • May 2009 - Aug 2009

  Assist strategists with their daily responsibilities and assignments. Research products, events and consumer trends in the global market for company reports. Update and maintain Iconoculture's website with latest articles, market facts, and reports. Write "observation articles" on new or interesting products and trends for website. Assist strategists with their daily responsibilities and assignments. Research products, events and consumer trends in the global market for company reports. Update and maintain Iconoculture's website with latest articles, market facts, and reports. Write "observation articles" on new or interesting products and trends for website.


National Student Advertising Competition
• Entertainment
• 1 - 100 Employee
• Account Management

  • 2008 - 2009