Jake Petersen
VP of Product & Marketing at Warn Industries- Claim this Profile
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Bio
Experience
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Warn Industries
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United States
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Motor Vehicle Manufacturing
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200 - 300 Employee
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VP of Product & Marketing
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Aug 2021 - Present
Clackamas, Oregon Lead the team developing incredible products, creating unforgettable stories, and representing some of the best brands in the powersports and automotive off-road industries.
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Director of Product Management
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Aug 2018 - Aug 2021
Clackamas, OR Plan, direct and coordinate development of the company’s global product and services portfolio. • Drive the innovation calendar and manage concept-to-launch execution of new products • Uncover new consumer insights and industry trends • Guide the evolution of existing products and the overall roadmap
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Core Health & Fitness
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United States
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Wellness and Fitness Services
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200 - 300 Employee
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Director Of Products
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Jul 2016 - Aug 2018
Vancouver, WA Own product strategy and roadmap for StairMaster high intensity and Nautilus strength commercial product lines. • Responsible for 15 commercial product lines consisting of 220 individual products sold worldwide • Launched the StairMaster HIITMill and HIITMill X • Partnered with master trainers to develop and launch the StairMaster High Intensity Interval Training workout program
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Product Development Project Manager
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Dec 2014 - Jul 2016
Vancouver, WA Led product development teams bringing new products to market. • Developed and managed project scope, schedules, and budgets • Led teams in the redesign and transition of two product lines from Asia to US manufacturing • Created and implemented stage gate style development process consisting of 162 deliverables spanning 7 development stages
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Nautilus Inc.
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United States
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Health, Wellness & Fitness
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400 - 500 Employee
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Strength Product Line Manager
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Mar 2013 - Dec 2014
Vancouver, WA Managed product lifecyles and new product development for all Nautilus and Bowflex strength consumer products. • Partnered with design, engineering, research, manufacturing, sourcing, marketing, and sales to bring products to market • Created concept and feature set for BowFlex SelectTech 560 digital dumbbell • Developed initial wireframes for Bowflex SelectTech Phone and Tablet App • Created BowFlex High Velocity Trainer concept
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Director of Advanced Development
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Apr 2010 - Mar 2013
Corporate focal point for product ideation, prioritization, and innovation strategy. • Implemented process and website for innovation project tracking and communication • Worked with outside agencies to perform qualitative and quantitive market research • Performed in home interviews researching the next generation direct to consumer fitness products • Created concepts and led the development of the BowFlex Max Trainer
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Product Line Manager – Commercial Products
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Jan 2008 - Apr 2010
Product champion for Nautilus, StairMaster, and Schwinn commercial products. • Managed transition of 3 product lines from production in Tulsa, Oklahoma to Asia and two product lines from Tulsa to Independence, Virginia • Part of the cross functional development team that launched the new Schwinn AC Performce indoor cycling product line • Coordinated the divesture of products, parts, and assets associated with the discontinued Nautilus commercial business unit
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Go To Market Project Manager
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Jul 2007 - Jan 2008
Managed development of new products from concept to production. • Worked with functional managers and Product Line Managers to create key time, cost, and performance goals for product development projects • Led cross functional teams in creating and executing project plans to meet those goals
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Project Manager
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Dec 2006 - Jul 2007
Responsible for building and executing MotoCzysz master schedule controlling new motorcycle development and manufacturing. • Managed fabrication of parts built in house and out of house • Managed all engine and vehicles builds to ensure development and testing milestones were met • Developed processes and implemented software to control parts inventory
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Polaris Inc.
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United States
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Manufacturing
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700 & Above Employee
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Program Leader – Performance ATV
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Nov 2002 - Dec 2006
Led engineering in research, design, validation, and manufacturing support for performance ATVs. • Manager of cross functional teams including product managers, industrial designers, design engineers, project engineers, development technicians, and manufacturing engineers • Managed development budgets in excess of $2MM • Led team developing and bringing to market Outlaw 525 All Terrain Vehicle
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Mackie
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United States
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Music
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1 - 100 Employee
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Project Manager – Research & Development
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Mar 2001 - Nov 2002
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Boeing
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United States
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Aviation & Aerospace
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700 & Above Employee
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Project Manager – Product Cost Improvement Program
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Jul 2000 - Mar 2001
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Engineering Liaison
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Jun 1998 - Jul 2000
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Manufacturing Engineer
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Jun 1996 - Jun 1998
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Education
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Washington State University
Master of Engineering Management -
Montana Technological University
Bachelor of Science, Mechanical Engineering