Jake Petersen

VP of Product & Marketing at Warn Industries
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Contact Information
us****@****om
(386) 825-5501
Location
Ridgefield, Washington, United States, US

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Experience

    • United States
    • Motor Vehicle Manufacturing
    • 200 - 300 Employee
    • VP of Product & Marketing
      • Aug 2021 - Present

      Clackamas, Oregon Lead the team developing incredible products, creating unforgettable stories, and representing some of the best brands in the powersports and automotive off-road industries.

    • Director of Product Management
      • Aug 2018 - Aug 2021

      Clackamas, OR Plan, direct and coordinate development of the company’s global product and services portfolio. • Drive the innovation calendar and manage concept-to-launch execution of new products • Uncover new consumer insights and industry trends • Guide the evolution of existing products and the overall roadmap

    • United States
    • Wellness and Fitness Services
    • 200 - 300 Employee
    • Director Of Products
      • Jul 2016 - Aug 2018

      Vancouver, WA Own product strategy and roadmap for StairMaster high intensity and Nautilus strength commercial product lines. • Responsible for 15 commercial product lines consisting of 220 individual products sold worldwide • Launched the StairMaster HIITMill and HIITMill X • Partnered with master trainers to develop and launch the StairMaster High Intensity Interval Training workout program

    • Product Development Project Manager
      • Dec 2014 - Jul 2016

      Vancouver, WA Led product development teams bringing new products to market. • Developed and managed project scope, schedules, and budgets • Led teams in the redesign and transition of two product lines from Asia to US manufacturing • Created and implemented stage gate style development process consisting of 162 deliverables spanning 7 development stages

    • United States
    • Health, Wellness & Fitness
    • 400 - 500 Employee
    • Strength Product Line Manager
      • Mar 2013 - Dec 2014

      Vancouver, WA Managed product lifecyles and new product development for all Nautilus and Bowflex strength consumer products. • Partnered with design, engineering, research, manufacturing, sourcing, marketing, and sales to bring products to market • Created concept and feature set for BowFlex SelectTech 560 digital dumbbell • Developed initial wireframes for Bowflex SelectTech Phone and Tablet App • Created BowFlex High Velocity Trainer concept

    • Director of Advanced Development
      • Apr 2010 - Mar 2013

      Corporate focal point for product ideation, prioritization, and innovation strategy. • Implemented process and website for innovation project tracking and communication • Worked with outside agencies to perform qualitative and quantitive market research • Performed in home interviews researching the next generation direct to consumer fitness products • Created concepts and led the development of the BowFlex Max Trainer

    • Product Line Manager – Commercial Products
      • Jan 2008 - Apr 2010

      Product champion for Nautilus, StairMaster, and Schwinn commercial products. • Managed transition of 3 product lines from production in Tulsa, Oklahoma to Asia and two product lines from Tulsa to Independence, Virginia • Part of the cross functional development team that launched the new Schwinn AC Performce indoor cycling product line • Coordinated the divesture of products, parts, and assets associated with the discontinued Nautilus commercial business unit

    • Go To Market Project Manager
      • Jul 2007 - Jan 2008

      Managed development of new products from concept to production. • Worked with functional managers and Product Line Managers to create key time, cost, and performance goals for product development projects • Led cross functional teams in creating and executing project plans to meet those goals

    • Project Manager
      • Dec 2006 - Jul 2007

      Responsible for building and executing MotoCzysz master schedule controlling new motorcycle development and manufacturing. • Managed fabrication of parts built in house and out of house • Managed all engine and vehicles builds to ensure development and testing milestones were met • Developed processes and implemented software to control parts inventory

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Program Leader – Performance ATV
      • Nov 2002 - Dec 2006

      Led engineering in research, design, validation, and manufacturing support for performance ATVs. • Manager of cross functional teams including product managers, industrial designers, design engineers, project engineers, development technicians, and manufacturing engineers • Managed development budgets in excess of $2MM • Led team developing and bringing to market Outlaw 525 All Terrain Vehicle

    • United States
    • Music
    • 1 - 100 Employee
    • Project Manager – Research & Development
      • Mar 2001 - Nov 2002

    • United States
    • Aviation & Aerospace
    • 700 & Above Employee
    • Project Manager – Product Cost Improvement Program
      • Jul 2000 - Mar 2001

    • Engineering Liaison
      • Jun 1998 - Jul 2000

    • Manufacturing Engineer
      • Jun 1996 - Jun 1998

Education

  • Washington State University
    Master of Engineering Management
    1998 - 2000
  • Montana Technological University
    Bachelor of Science, Mechanical Engineering
    1991 - 1996

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