Experience

JB Media Group, LLC and JB Media Institute, LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Data Analyst

  • Oct 2021 - Present

  Asheville, North Carolina, United States



Lightmark Media

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Operations Manager

  • May 2021 - Dec 2021

  Marketing Operations Manager Building and maintaining conversion tracking with Google Analytics, Google Tag Manager, CallRail, and Wordpress for over 60 clients Working with client’s CRM managers to connect my systems to theirs granting familiarity with over 25 different CRMs Owning entire systems process of customer journey from click to client CRM Guiding management by introducing quality check processes to significantly reduce systems troubleshooting

• Head of Data and Reporting and Online Marketing Manager

  • Jan 2018 - May 2021

  Athens, Georgia Area Defined data collection and reporting process to ensure associates and clients have visibility to KPIs Prototyped and ship easy-to-read dashboards that emphasize the visibility of actionable information reducing build time by 60% Managed Facebook PPC strategy and implementation resulting in 300% increase in client leads Refined company Facebook PPC play book to stay competitive in the fast changing landscape Managed internal reporting spreadsheets using Google AdWords… Show more Defined data collection and reporting process to ensure associates and clients have visibility to KPIs Prototyped and ship easy-to-read dashboards that emphasize the visibility of actionable information reducing build time by 60% Managed Facebook PPC strategy and implementation resulting in 300% increase in client leads Refined company Facebook PPC play book to stay competitive in the fast changing landscape Managed internal reporting spreadsheets using Google AdWords, Klipfolio, Google Data Studio, and Google Sheets

• Copywriter

  • Oct 2017 - Jan 2018

  Athens, Georgia Area Designed newsletters, website content, and email campaigns that helped increase click rates Researched and wrote blog content that promoted best practices in PPC marketing resulting in higher engagement Edited books and white pages for clients to ensure clear voice and improve download rates Created clear and engaging ad copy for Google and Facebook PPC advertisements



Self-Employed

• Freelance Copywriter/Media

  • Jan 2017 - Sep 2017

  Worked with local counseling service on business pivot to outdoor program Wrote copy and built online marketing strategies for counseling service Self-taught media editing with iMovie, Audacity, and Blender



Seller Labs

• United States
• Software Development
• 1 - 100 Employee

• Marketing Content Creator

  • Aug 2015 - Nov 2016

  Creating and editing content for the company's social media accounts (Facebook, Twitter, and Instagram) Writing technical copy, blog posts, emails, biographies, eBooks, promotions and other communications as needed Gathering data from websites and posts using Google Analytics Editing website pages and building email opt-in campaigns Writing and integrating email campaigns using Drip and Wordpress



Mother Plug Music, LLC

• United States
• Entertainment Providers

• Staff Writer/Intern

  • 2014 - 2014

  Writing song and album reviews Promoting the website on various social media sites (Facebook, Twitter, Last FM) Editing and publishing with Wordpress