Experience

TransWood Carriers

• Truck Transportation
• 100 - 200 Employee

• Social Media Specialist Content Designer and Merchandising manager

  • Oct 2021 - Present

  Omaha, Nebraska, United States



Bailey Lauerman

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Specialist

  • May 2020 - Oct 2021

  Omaha, Nebraska, United States -Manage day-to-day operations of social channels and content calendars for six clients including enterprise social media channels for the agency’s largest client, Flagstar Bank (@FlagstarBank) -Supported development of channel strategies, goals and benchmarks to launch three new social channels from the ground up -Utilized Sprinklr, Netbase, Sprout and Google Analytics to evaluate and report on channel statistics as well as optimize future content, resulting in increased… Show more -Manage day-to-day operations of social channels and content calendars for six clients including enterprise social media channels for the agency’s largest client, Flagstar Bank (@FlagstarBank) -Supported development of channel strategies, goals and benchmarks to launch three new social channels from the ground up -Utilized Sprinklr, Netbase, Sprout and Google Analytics to evaluate and report on channel statistics as well as optimize future content, resulting in increased engagement on Flagstar Bank’s channels from 2.9% to 4% -Contributed ideas for executing social posts and contests featuring Detroit Pistons Power Forward, Blake Griffin as a sponsor of Flagstar Bank -Assist with the launch of paid social campaigns across multiple social channels with a budget of $330K Work collaboratively with public relations team to develop social content surrounding earned media pickups, including existing and upcoming product or service releases, community engagement and brand launches -Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers -Devised a system utilizing just the first party analytics platforms to provide performance updates and help inform future strategy -Developed and presented several training courses to clients to educate them on new tools, platforms and processes necessary in day to day success of the account

• Social Media Coordinator

  • Jun 2019 - May 2020

  Greater Omaha Area



Sioux City Musketeers

• United States
• Spectator Sports
• 1 - 100 Employee

• Director of Gameday Operations, Director of Media, Director of Community Relations

  • Aug 2016 - Jun 2019

  Sioux City, Iowa Area As Director of Gameday Operations, my main responsibility is to prepare and execute all aspects of the in-game production and experience. This includes but is not limited to: -Preparing all documentation (arena setup notes, game itinerary, team Rosters, MC scripts) -Updating and maintaining game script in TSE Gametime Pro for every home game -Setting up the arena for Musketeer gamedays -This includes preparing all necessary communication channels via headset -Setting… Show more As Director of Gameday Operations, my main responsibility is to prepare and execute all aspects of the in-game production and experience. This includes but is not limited to: -Preparing all documentation (arena setup notes, game itinerary, team Rosters, MC scripts) -Updating and maintaining game script in TSE Gametime Pro for every home game -Setting up the arena for Musketeer gamedays -This includes preparing all necessary communication channels via headset -Setting up network switches for internet access for production staff as well as broadcasters and Off- Ice officials -Hanging player banner, sponsor banners, and musketeer banners throughout the arena -Preparing various storage containers, computers, and televisions in the arena necessary for in game production -Coordinating efforts of the production team both during games and during non-game days -Working with various community members and partners to find new and creative ways to enhance the game experience -Conducting on-ice interviews of players between periods and after every home game. As Director of Media, my main responsibility is maintaining and growing the Musketeers online presence on social media, handle any press releases or news releases as they happen, and develop new ways to bring Musketeer hockey and brand to a wider and more diverse audience both in Sioux City and the surrounding areas Includes: -Creating a comprehensive and extensive social media calendar for the major social media platforms including Facebook, Twitter, Instagram, and Snapchat. -Includes working in various platforms such as Hootsuite -Posting and studying results for any paid advertisements -Includes working in Facebook ads manager and Google Analytics -Writing any press releases for the team which can include trades, injuries, alumni stories, general interest stories, merchandise and ticket specials, and community events in which the Musketeers are involved and game recaps. Show less



Northwestern Mutual

• United States
• Financial Services
• 700 & Above Employee

• Financial Representative

  • Sep 2015 - Mar 2016

  Greater Omaha Area As a fully licensed representative it was my job to: - build my own business by making calls to potential clients, setting up meetings, and taking prospective clients through the Northwestern Mutual process in order to make sales.



SCORR Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Business Development Associate

  • May 2015 - Aug 2015

  Greater Omaha Area SCORR Marketing, a full-service marketing and communications firm, is dedicated to achieving results for its global clients by combining strategy and creativity. SCORR has locations across North America and Europe. For more information, visit www.scorrmarketing.com.



Hockey Stick Putters

• Advertising Services

• Production Assistant and office manager

  • Oct 2014 - Dec 2014

  Greater Omaha Area As a production Assistant my duties included: -Mainly the day to day construction of putters -this entailed following a multi-step process over multiple days to create the finished product -stripping down sub-par quality putters in order to reuse their materials As office manager my responsiblities included: -organizing both the workshop and office areas of our warehouse -organizing packing and shipping orders -taking inventory



Syndicated Solar

• Renewables & Environment

• Sales Associate

  • Jun 2013 - Aug 2013

  Greater St. Louis Area Sales intern at local sales office for Syndicated Solar. Went on sales call and worked with managers on daily office tasks