Experience

Horizon Next

• United States
• Advertising Services
• 200 - 300 Employee

• Director Of Digital Media

  • Oct 2021 - Present



Spark Foundry

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director

  • Oct 2020 - Oct 2021



Media Kitchen

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Director

  • Nov 2019 - Sep 2020

  • Main point of contact for the clients and talk to them daily about strategy and how to position our different products offerings against our competitors and how to bring new products into market • Write POVs on new media trends and strategies and give the clients optimization recommendations • Help vet and onboard ad technology like a DMP, multi-touch attribution partner, 3rd party social SaaS platform and call tracking technology • Oversee the and manage a team of 6 people across paid media channels including paid social, programmatic, content and direct buys and help them manage their workload as well as check it

• Senior Strategist

  • Nov 2017 - Nov 2019

• Strategist

  • Oct 2015 - Nov 2017

  • Manage and implement programmatic media buying, planning and optimizations • Contribute to the development of strategy and plan recommendations for digital and traditional media platforms in accordance with client objectives.• Work with analytics team to monitor and analyze reporting, providing key insights/learnings to clients, and identify opportunities to optimize based on performance metrics.• Coordinate with creative teams to facilitate the unique symbiotic relationship between creative and media.• Supervise the RFP process and work with strategists to negotiate efficient and effective media buys.• Work with vendors to create custom programs that enhance the campaign.• Supervise the implementation of media buys and monitor results for optimization opportunities• Develop POVs on media programs to be presented to the client.• Maintain working relationships with clients.



DAC

• Canada
• Advertising Services
• 400 - 500 Employee

• Display Media Specialist

  • May 2014 - Oct 2015

  • Identify and coordinate campaign trafficking and launch requirements • Plan and execute ad trafficking process from beginning (inputs) to end (launch) • Perform QA and testing pre- and post-campaign launch • Review campaign performance utilizing Analytics and self-serve platforms, and identify opportunities for campaign optimization • Develop weekly/monthly client-facing reports, including qualitative and quantitative data, and recommendations to improve performance • Troubleshoot campaign trafficking issues as they arise • Work collaboratively with cross-functional teams and vendor partners • Participate as the display ad operations SME for internal and client-facing meetings as required



Digital Media Review (DMR)

• Marketing Intern

  • May 2012 - May 2014

  • Researched companies by their category and subcategories via multiple channels (i.e. commerce, display, emerging, mobile, social, video) • Assisted markets to see who stands out across the advertising landscape based on relevance. • Research high and low level executives from different companies and found out what they did, information about them and their email address • Researched companies by their category and subcategories via multiple channels (i.e. commerce, display, emerging, mobile, social, video) • Assisted markets to see who stands out across the advertising landscape based on relevance. • Research high and low level executives from different companies and found out what they did, information about them and their email address



American Pools

• Haworth, NJ

• Head Lifeguard

  • May 2010 - Sep 2013

  • Managed lifeguards as needed when the supervisor wasn’t present • Insured that members were happy and that complaints were dealt with in a proper manner • Built relationships with pool committee members • Aided in pool maintenance • Managed lifeguards as needed when the supervisor wasn’t present • Insured that members were happy and that complaints were dealt with in a proper manner • Built relationships with pool committee members • Aided in pool maintenance