Experience

HotNow

• Thailand
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Global Strategy & Operations

  • Apr 2021 - Present

  HotPlay is a In-Game Advertising (IGA) solution which seamlessly blends ads and coupons into the fastest growing form of entertainment on the planet, gaming. Pushing the industry forward giving creators monetization flexibility with minimal disruption to the user experience and maximum retention of users attention.HotPlay equips advertisers with the capabilities to reach their target market in a cost effective and memorable way. HotPlay drives results.



Chilindo.com

• Thailand
• Retail
• 1 - 100 Employee

• Head of STX Direct and 3rd Party Sales (Shopee, Wemall, Lazada, Qoo10)

  • Jun 2019 - Mar 2021

  ● Responsible for creating the brand STX Direct to grow sales and profitability during a down period for the company; attained MoM average order growth rate of 313% until we were deemed a threat to the parent platforms sales; RoAS: 8.9x (direct GMV), 6% spend on total store revenue.● Leverage native marketing tools, coupons and prizes, and scarcity-driven promotions to produce over two million orders on Shopee alone.● Administer team operations for sales on Shopee, Lazada, Qoo10, true Smart Merchant, and 5 WeMall Storefronts.● Negotiate priority seller agreements, merchant sales contracts, and commissions, and provide leadership for marketing campaigns, flash sales, daily WoW deals, and WeMall TV shopping offerings.● Team with developers to integrate API for both Shopee and Lazada into our warehouse system; this has allowed inventory and orders to be efficiently managed at scale.● Establish customer service processes and workflows to keep shop ratings above given thresholds and avoid detrimental seller penalty points.● Drive STX Direct total marketplace order volume growth for the WeMall platform, which has led to an additional round of funding for both WeMall and Chilindo.● To date, STX Direct sales efficiency and margin has greatly overtaken that of the parent; "Chilindo is profitable for the first time, and it is mostly due to Shopee." - CFO prior to the acquisition announcement.● On Shopping Event 9.9 STX Direct received an order every 1.94 seconds and served over 40,000 customers in a single day. ● Winner of the Top Seller Award (Order Volume) Shopee Seller Event (H1) 2020.● Manage Stores STX Direct, Crafix (Power Tools) , and Le Cuisson (Home Appliance) on the Ascend Commerce WeMall Platform.

• Brand Manager

  • Oct 2017 - Aug 2020

  ● Assumed control of bicycle operations and launched new brand, RAKELO, in Thailand and Malaysian Markets.● Accountable for design, contract negotiation, contracts and terms, purchasing, production management from the factory floor, and shipments of tens of thousands of bicycles.● Crafted campaigns and worked with Marketing to turn RAKELO into one of Thailand's biggest bicycle brands; also reduced product cost on the top-selling model by 17%.● Spearheaded results-driven and cashflow-focused negotiations that led to factory-direct 90-day credit terms becoming the norm; this credit was necessary to keep the company alive.● Championed growth on previously untouchable and TISI regulated product categories. ("Don't waste your time" became "You struck gold!")● Conferred and negotiated with hundreds of factories to determine the best supply partners in China for bicycles, power tools, electric transport, kid's toys, sports equipment, electronics, and more.● Achieved features on Thai Government websites for nationwide bicycle riding event, "Bike Un Ai Rak”.



corature

• United States
• Apparel & Fashion

• Founder

  • Dec 2015 - Apr 2018

  ● Achieved ranking in the top-selling products within its category on Amazon.com.● Sold products online via outlets such as Amazon, Shopify, Walmart.com, Direct wholesale, and via Sales Reps in the U.S, Canada, South America, and Europe.● Pioneered omni-channel marketing efforts; sales driven via Amazon PPC, IG influencer marketing, Facebook, and affiliates. ● Administered sourcing, manufacturing, selling, customer support, customer retention, and all brand assets.● Recognized as one of the top leather alternative brands in the country



General Dynamics Information Technology

• IT Services and IT Consulting
• 700 & Above Employee

• Sr. Network Technician

  • Mar 2011 - Jul 2013

  ● Excelled within a dynamic environment, managing the U.S. Army and USACE Network across Regional Command East Afghanistan.● Tasked with maintaining the network and facilitating the U.S. Army Corps of Engineers equipment in support of the reconstruction of Afghanistan. ● Deployed, maintained, and redeployed servers, routers, switches, telephones, and PCs across the AOR.● Remained on the move and operated out of various sites in Kabul, Jalalabad, Marmal and any FOB in-between; heading to the Helicopter pad to get on a bird and fix a problem at a remote site was a daily possibility, and flexible problem solving was mission critical.



ITT Systems

• Information Technology & Services
• 700 & Above Employee

• Help Desk / ADPE

  • Mar 2008 - Jun 2009



U.S. Navy Reserve

• United States
• Armed Forces
• 700 & Above Employee

• Master at Arms

  • Feb 2007 - Oct 2007

  ● Information Management Officer for the Command● Certified in PSD (Protective Services Detail) provided security for USO tours throughout the country



US Navy

• United States
• Armed Forces
• 700 & Above Employee

• Information Systems Technician

  • Jul 2001 - Jun 2005