Ritika J.
Associate Vice President at popkorn- Claim this Profile
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Bio
Saptarshi Nath
Ritika is downright amazing to work with. She knows her digital marketing and knows how to motivate the team to achieve almost-unachievable goals. She ran very successful flash sales on Overcart.com, achieving over 10X more in gross-sales during flash periods. Beyond traditional social media, she is also great at working on personalisation on mobile. She drove all offline outreaches too - including those with educational institutions, radio, and PR. She is an asset, not just to the immediate team, but to the broader company.
Alexander Souter
Ritika was part of our core leadership team, and had a great handle on all aspects of our digital marketing. Not only setting up a marketing function with industry best CAC metrics, she was also loved and respected by her team who never missed a beat. A fantastic person to lead digital marketing!
Saptarshi Nath
Ritika is downright amazing to work with. She knows her digital marketing and knows how to motivate the team to achieve almost-unachievable goals. She ran very successful flash sales on Overcart.com, achieving over 10X more in gross-sales during flash periods. Beyond traditional social media, she is also great at working on personalisation on mobile. She drove all offline outreaches too - including those with educational institutions, radio, and PR. She is an asset, not just to the immediate team, but to the broader company.
Alexander Souter
Ritika was part of our core leadership team, and had a great handle on all aspects of our digital marketing. Not only setting up a marketing function with industry best CAC metrics, she was also loved and respected by her team who never missed a beat. A fantastic person to lead digital marketing!
Saptarshi Nath
Ritika is downright amazing to work with. She knows her digital marketing and knows how to motivate the team to achieve almost-unachievable goals. She ran very successful flash sales on Overcart.com, achieving over 10X more in gross-sales during flash periods. Beyond traditional social media, she is also great at working on personalisation on mobile. She drove all offline outreaches too - including those with educational institutions, radio, and PR. She is an asset, not just to the immediate team, but to the broader company.
Alexander Souter
Ritika was part of our core leadership team, and had a great handle on all aspects of our digital marketing. Not only setting up a marketing function with industry best CAC metrics, she was also loved and respected by her team who never missed a beat. A fantastic person to lead digital marketing!
Saptarshi Nath
Ritika is downright amazing to work with. She knows her digital marketing and knows how to motivate the team to achieve almost-unachievable goals. She ran very successful flash sales on Overcart.com, achieving over 10X more in gross-sales during flash periods. Beyond traditional social media, she is also great at working on personalisation on mobile. She drove all offline outreaches too - including those with educational institutions, radio, and PR. She is an asset, not just to the immediate team, but to the broader company.
Alexander Souter
Ritika was part of our core leadership team, and had a great handle on all aspects of our digital marketing. Not only setting up a marketing function with industry best CAC metrics, she was also loved and respected by her team who never missed a beat. A fantastic person to lead digital marketing!
Experience
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popkorn
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India
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Advertising Services
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1 - 100 Employee
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Associate Vice President
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Jan 2022 - Present
thepopkorn.com (V360 group) thepopkorn.com (V360 group)
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V360 Group
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India
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Public Relations and Communications Services
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200 - 300 Employee
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Group Account Director - Digital
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Jan 2021 - Dec 2021
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Lead - Digital
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Oct 2017 - Dec 2020
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Overcart
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Technology, Information and Internet
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1 - 100 Employee
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AVP Digital Marketing
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Apr 2016 - Oct 2017
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PayU
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Netherlands
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Financial Services
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700 & Above Employee
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Social Media Head
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Jun 2015 - Mar 2016
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AGL - Hakuhodo
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India
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Advertising Services
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700 & Above Employee
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Group Head
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Mar 2014 - Jun 2015
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Hotels.com
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United States
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Internet Publishing
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500 - 600 Employee
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Social Media Manager
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Jul 2013 - Mar 2014
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Jabong
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India
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Apparel & Fashion
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500 - 600 Employee
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Social Media Manager
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Feb 2012 - Jul 2013
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AGL - Hakuhodo
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India
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Advertising Services
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700 & Above Employee
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Campaign Manager
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Apr 2011 - Dec 2011
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Asst Campaign Manager
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Mar 2010 - Mar 2011
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Alstom Power
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Electric Power Generation
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700 & Above Employee
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Summer Internship
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May 2009 - Jun 2009
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Education
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2005 - 2008
Lady Shri Ram College For Women
BA Hons, Philosophy -
2008 - 2010
Amity Business School
MBA, HR & Marketing -
1994 - 2005
St.Mary's Convent Inter College
Community
