Experience

PRIME FLOWERS

• China
• International Trade and Development
• 1 - 100 Employee

• Managing Director

  • Aug 2020 - Present

• Senior Commercial Manager

  • Jan 2018 - Aug 2020

  • Responsible of the sales annual sales target.• Train and supervise sales team, leading the commercial strategies.• Develop business and sales strategies in mainland China. As well for new markets in Asia such as Hong Kong, South Korea and Taiwan.



Eximia Limited

• Managing Director

  • Sep 2016 - Present

• BD Manager - China

  • Dec 2013 - Aug 2016

  • Managed annual P&L of the Beijing office of an international procurement and consulting firm focused on the automobile, medical, high technology and textile industries. • Increased in average 75% the annual turnover of the company.• Completed legal registration and structural incorporation of Eximia Ltd. in the Hong Kong and Beijing offices. • Sourcing, procurement and in-field work across different countries in Asia including China (in 20+ cities), Malaysia and South Korea.• Coordinated supply chain management and quality inspections according to ISO standards. • Developed business and sales strategies for new markets in South America. Opening new sales markets, such as in Chile, Costa Rica and Guatemala.



Nooxo

• Business Development Manager

  • Sep 2016 - Jan 2018

  • Successfully opened the first location of Nooxo, a new concept F&B project with a unique offering of dairy-free and plant-based products, in Beijing, China. • Recruited, trained and supervise local staff.• Run general business operations and manage annual budget.• Conduct on/offline marketing and business development of brand. Constant interaction with local and international media. • Successfully opened the first location of Nooxo, a new concept F&B project with a unique offering of dairy-free and plant-based products, in Beijing, China. • Recruited, trained and supervise local staff.• Run general business operations and manage annual budget.• Conduct on/offline marketing and business development of brand. Constant interaction with local and international media.



Colombian Chinese Chamber of Investment and Commerce

• Colombia
• International Affairs
• 1 - 100 Employee

• Honorary Special Envoy - Colombian Chinese Investment & Commerce Chamber

  • Oct 2012 - Nov 2013

  • Conducted feasibility study for the establishment of an office in Beijing for the Commerce Chamber to promote bilateral relations between Colombia and China in the political, economic, commercial and cultural areas. • Served as the communication bridge between high-level Chinese and Colombian government institutions (Minister of Commerce, Minister of Foreign Affairs and Embassies), including developing official bilateral visits. • Supported the organization of events for the Chamber members in Beijing.



Confucius Institute Online

• E-Learning Providers
• 1 - 100 Employee

• Business Coordinator - Confucius Institute of Medellin

  • Jan 2011 - Jul 2012

  • Successfully designed and structured the 2nd Confucius Institute in Colombia. Managed the annual sales/expenses budget of the organization, and supervised 9 Chinese and local administrative staff.• Launched the 1st TV program for learning Chinese in South America, increasing the brand exposure of Confucius Institutes in South America. • Supported and enhanced communication between universities and Chinese/Colombian government institutions (Minister of Culture and Education of both countries and other institutions).• Designed new strategies for sales, marketing and social media materials.• Coordinated annual international academic and cultural activities, including 3 missions to China.



Universidad EAFIT

• Colombia
• Higher Education
• 700 & Above Employee

• Business Analyst - Asia Pacific Studies Center

  • Mar 2009 - Dec 2010

  • Conducted academic research about the Asia-Pacific region at the Center, a leading think tank in Colombia for the research and the production of knowledge on the Asia Pacific region. Co-author of the book Benefits and Challenges of Colombia in APEC.• Consulted and advised government organizations, multilateral institutions and private companies in the FMCG, technology, mobile apps and finance industries on the China market landscape.• Managed annual budget and expenditures of the department and supervised student researchers.• Developed annual strategies for marketing and promotion, and was responsible for the Center’s communications, including social media, radio broadcast channel and weekly newsletter.



Invesa S.A.

• HR Assistant - Intership

  • Jan 2007 - Jan 2008

  -Developed index reports for the area (absent index, personal rotation, motivational index etc.) -Supported the recruitment process.-Coordinated internal and external corporate events. -Managed internal and external communications of the company.- Supported the CRM department.Accomplishments:• Re-structured the management index for the Human Resources Department. • Built an innovation encouraging program that allows employees to involve in projects that have positive impact to the company.