Jaira Carulla
Ad Operations Executive at Future Publishing Australia- Claim this Profile
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Topline Score
Bio
Credentials
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Datorama Specialist Certification
Datorama, a Salesforce CompanyApr, 2019- Nov, 2024 -
DFP AUDIENCE FUNDAMENTAL
DoubleClickMay, 2016- Nov, 2024 -
DFP FUNDAMENTALS FOR ADMINISTRATORS
DoubleClickApr, 2016- Nov, 2024 -
DFP FUNDAMENTALS FOR TRAFFICKERS
DoubleClickApr, 2016- Nov, 2024
Experience
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Future Publishing Australia
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Australia
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Book and Periodical Publishing
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1 - 100 Employee
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Ad Operations Executive
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May 2022 - Present
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ARN
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Australia
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Entertainment Providers
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700 & Above Employee
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Digital Ad Operations Coordinator
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Apr 2021 - May 2022
-Generate and Publish Daily Avails to support the booking lifecycle -End to End Campaign Setup - campaign creation and delivery, booking, trafficking, reporting and optimisation -Creating campaign execution across digital and streaming channels -Managing administration within Salesforce -Generate and distribute reporting’s on campaign delivery -Generate and distribute page view analytics on each campaign delivery -Checking and confirming Aquira bookings -Provides feedback, reports and key information to Account Managers Executives and Coordinators to ensure campaign goals are met and ensure minimal under deliveries on all campaigns. -Generate and ensuring Order Check reports so no campaigns will be missed out. -Provides support on PMP Deals -Generate and distribute daily campaign allocation to the team -Generate and Publish reports for BI internal Tool
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Pureprofile
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Australia
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Market Research
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100 - 200 Employee
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Digital media trader
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Jan 2019 - Aug 2019
-Managing on Salesforce -Using of Datorama for reports and for data manipulations. -End to End Campaign Setup -- campaign creation and delivery, booking, trafficking, reporting and optimisation -Trading across social platforms like Facebook Business Manager -Uploading/Syncing files from AdPlatforms to Datorama -Creating campaign execution across digital and social channels -Provides feedback, reports and key information to Account Managers Executives and Coordinators to ensure campaign goals are met and ensure minimal under deliveries on all campaigns. - Hitting the Margin expected in the team. -Creating Facebook pixels and pushing through DCM -Troubleshooting of non-firing GTM tags with the web developer
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Campaign Manager
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Jul 2018 - Dec 2018
-Manage the implementation, tracking and measurement of marketing campaigns -Manage campaign execution across digital channels -Manage the successful delivery of all client advertising campaigns including Brand, Sponsorship, Rich Media, Video and Standard Mobile ads. -Own all aspects of trafficking, optimisation, and troubleshooting with a sustained focus on efficiency and scalability -Deliver regular reports and footfall reports of campaign results, including web analysis,demographics and evaluation of KPIs -Provides feedback, reports and key informations to Account Managers, Executives and and Coordinators to ensure campaign goals are met -- ensure minimal under deliveries on all campaigns.
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Inquirer.net
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Online Media
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1 - 100 Employee
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Ad Operation Specialist
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Mar 2016 - Dec 2017
-Responsible at making deals and negotiation with clients on Rates and Deals -AdExchange (Programmatic Deals & Daily Bids) - AdSense (Ad Traffics/Manipulates ads/tags to be deployed) -Doubleclick For Publisher (Ad Trafficker/Creates and Run Line Items) -Online Media Trafficker -Data Management - Digital Marketing, -Google Analytics -Google Doubleclick Platform -Video ads -Ad Tech -Mobile Ad Optimization -Tagging -Online Media -Campaign troubleshooting -Data Mining, -Header-Bidding and Real-Time Bidding
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UP Manila National Telehealth Center
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Philippines
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Research Services
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1 - 100 Employee
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Junior Software Developer
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Sep 2015 - Feb 2016
-front end developer -back end developer/programmer -technical design documenter and manual -Follows standard practices and procedure to analyze situations/data. -Provide quality work products to deliver functional and technical solution on applications and --technology installations. -Visiting health facilities for assistance and guidance to train them the new application implemented. -front end developer -back end developer/programmer -technical design documenter and manual -Follows standard practices and procedure to analyze situations/data. -Provide quality work products to deliver functional and technical solution on applications and --technology installations. -Visiting health facilities for assistance and guidance to train them the new application implemented.
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IBM
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Software Engineer
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Sep 2014 - Sep 2015
-java developer BRET(Bid Risk Evaluation Tool) -Level 1 Support -Provides first level support for IBM's Bid Risk Evaluation Tool web application. -java developer BRET(Bid Risk Evaluation Tool) -Level 1 Support -Provides first level support for IBM's Bid Risk Evaluation Tool web application.
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ON THE JOB TRAINEE
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Apr 2013 - May 2013
• Troubleshooting on computers • Partial participation on their intranet-based inventory system • Troubleshooting on computers • Partial participation on their intranet-based inventory system
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Education
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Colegio de San Juan de Letran
bachelor of Science, Information Technology