Jaira Carulla

Ad Operations Executive at Future Publishing Australia
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area, AU

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Credentials

  • Datorama Specialist Certification
    Datorama, a Salesforce Company
    Apr, 2019
    - Nov, 2024
  • DFP AUDIENCE FUNDAMENTAL
    DoubleClick
    May, 2016
    - Nov, 2024
  • DFP FUNDAMENTALS FOR ADMINISTRATORS
    DoubleClick
    Apr, 2016
    - Nov, 2024
  • DFP FUNDAMENTALS FOR TRAFFICKERS
    DoubleClick
    Apr, 2016
    - Nov, 2024

Experience

    • Australia
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Ad Operations Executive
      • May 2022 - Present

    • Australia
    • Entertainment Providers
    • 700 & Above Employee
    • Digital Ad Operations Coordinator
      • Apr 2021 - May 2022

      -Generate and Publish Daily Avails to support the booking lifecycle -End to End Campaign Setup - campaign creation and delivery, booking, trafficking, reporting and optimisation -Creating campaign execution across digital and streaming channels -Managing administration within Salesforce -Generate and distribute reporting’s on campaign delivery -Generate and distribute page view analytics on each campaign delivery -Checking and confirming Aquira bookings -Provides feedback, reports and key information to Account Managers Executives and Coordinators to ensure campaign goals are met and ensure minimal under deliveries on all campaigns. -Generate and ensuring Order Check reports so no campaigns will be missed out. -Provides support on PMP Deals -Generate and distribute daily campaign allocation to the team -Generate and Publish reports for BI internal Tool

    • Australia
    • Market Research
    • 100 - 200 Employee
    • Digital media trader
      • Jan 2019 - Aug 2019

      -Managing on Salesforce -Using of Datorama for reports and for data manipulations. -End to End Campaign Setup -- campaign creation and delivery, booking, trafficking, reporting and optimisation -Trading across social platforms like Facebook Business Manager -Uploading/Syncing files from AdPlatforms to Datorama -Creating campaign execution across digital and social channels -Provides feedback, reports and key information to Account Managers Executives and Coordinators to ensure campaign goals are met and ensure minimal under deliveries on all campaigns. - Hitting the Margin expected in the team. -Creating Facebook pixels and pushing through DCM -Troubleshooting of non-firing GTM tags with the web developer

    • Campaign Manager
      • Jul 2018 - Dec 2018

      -Manage the implementation, tracking and measurement of marketing campaigns -Manage campaign execution across digital channels -Manage the successful delivery of all client advertising campaigns including Brand, Sponsorship, Rich Media, Video and Standard Mobile ads. -Own all aspects of trafficking, optimisation, and troubleshooting with a sustained focus on efficiency and scalability -Deliver regular reports and footfall reports of campaign results, including web analysis,demographics and evaluation of KPIs -Provides feedback, reports and key informations to Account Managers, Executives and and Coordinators to ensure campaign goals are met -- ensure minimal under deliveries on all campaigns.

    • Online Media
    • 1 - 100 Employee
    • Ad Operation Specialist
      • Mar 2016 - Dec 2017

      -Responsible at making deals and negotiation with clients on Rates and Deals -AdExchange (Programmatic Deals & Daily Bids) - AdSense (Ad Traffics/Manipulates ads/tags to be deployed) -Doubleclick For Publisher (Ad Trafficker/Creates and Run Line Items) -Online Media Trafficker -Data Management - Digital Marketing, -Google Analytics -Google Doubleclick Platform -Video ads -Ad Tech -Mobile Ad Optimization -Tagging -Online Media -Campaign troubleshooting -Data Mining, -Header-Bidding and Real-Time Bidding

    • Philippines
    • Research Services
    • 1 - 100 Employee
    • Junior Software Developer
      • Sep 2015 - Feb 2016

      -front end developer -back end developer/programmer -technical design documenter and manual -Follows standard practices and procedure to analyze situations/data. -Provide quality work products to deliver functional and technical solution on applications and --technology installations. -Visiting health facilities for assistance and guidance to train them the new application implemented. -front end developer -back end developer/programmer -technical design documenter and manual -Follows standard practices and procedure to analyze situations/data. -Provide quality work products to deliver functional and technical solution on applications and --technology installations. -Visiting health facilities for assistance and guidance to train them the new application implemented.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Software Engineer
      • Sep 2014 - Sep 2015

      -java developer BRET(Bid Risk Evaluation Tool) -Level 1 Support -Provides first level support for IBM's Bid Risk Evaluation Tool web application. -java developer BRET(Bid Risk Evaluation Tool) -Level 1 Support -Provides first level support for IBM's Bid Risk Evaluation Tool web application.

    • ON THE JOB TRAINEE
      • Apr 2013 - May 2013

      • Troubleshooting on computers • Partial participation on their intranet-based inventory system • Troubleshooting on computers • Partial participation on their intranet-based inventory system

Education

  • Colegio de San Juan de Letran
    bachelor of Science, Information Technology
    2010 - 2014

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