Experience

CTC IMPEX (INDIA) PVT. LTD.

• India
• Wholesale Import and Export
• 1 - 100 Employee

• Strategic Marketing Intern

  • Sep 2023 - Oct 2023

  •Leveraged insights from RFM analysis to develop personalized media plan for different client groups to drive digital client engagement •Leveraged insights from RFM analysis to develop personalized media plan for different client groups to drive digital client engagement



Cellpap

• India
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Management Intern

  • Jun 2023 - Aug 2023

  •Traced country-wise suppliers of products within the scope for International reach expansion •Work for lead generation and conversions for key suppliers from International Markets mainly for Middle East, UK, Europe & USA •Traced country-wise suppliers of products within the scope for International reach expansion •Work for lead generation and conversions for key suppliers from International Markets mainly for Middle East, UK, Europe & USA



Perfetti Van Melle

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Summer Internship

  • Apr 2023 - Jun 2023

  •Worked for increasing the contribution of refreshment portfolio for Pefetti’s Ecommerce Business from 33% to 40% in 2023. •Conducted need-gap analysis to break category price ceilings through relevant SKU recommendation at platform level. •Devised search strategy & product’s content optimization to increase Click Through Rate across e-commerce chains by 3%. •Tailored a marketing strategy based on 100 shoppers’ research to develop touchpoints & triggers on different paths of… Show more •Worked for increasing the contribution of refreshment portfolio for Pefetti’s Ecommerce Business from 33% to 40% in 2023. •Conducted need-gap analysis to break category price ceilings through relevant SKU recommendation at platform level. •Devised search strategy & product’s content optimization to increase Click Through Rate across e-commerce chains by 3%. •Tailored a marketing strategy based on 100 shoppers’ research to develop touchpoints & triggers on different paths of purchase •Tracked competitors’ spends across 3 months to draft suggestions for reallocation of marketing & promo spends at format level Show less •Worked for increasing the contribution of refreshment portfolio for Pefetti’s Ecommerce Business from 33% to 40% in 2023. •Conducted need-gap analysis to break category price ceilings through relevant SKU recommendation at platform level. •Devised search strategy & product’s content optimization to increase Click Through Rate across e-commerce chains by 3%. •Tailored a marketing strategy based on 100 shoppers’ research to develop touchpoints & triggers on different paths of… Show more •Worked for increasing the contribution of refreshment portfolio for Pefetti’s Ecommerce Business from 33% to 40% in 2023. •Conducted need-gap analysis to break category price ceilings through relevant SKU recommendation at platform level. •Devised search strategy & product’s content optimization to increase Click Through Rate across e-commerce chains by 3%. •Tailored a marketing strategy based on 100 shoppers’ research to develop touchpoints & triggers on different paths of purchase •Tracked competitors’ spends across 3 months to draft suggestions for reallocation of marketing & promo spends at format level Show less



Gramin Vikas Trust (GVT) ✅

• India
• Non-profit Organization Management
• 1 - 100 Employee

• Intern

  • Jan 2023 - Feb 2023

  •Undertook interactional campaigns in 17 villages under Atal Bhujal Yojna to spread awareness about the scheme at village level •Developed a monitoring mechanism for seamless reporting & mapping of activity workflows for approved water security plans •Undertook interactional campaigns in 17 villages under Atal Bhujal Yojna to spread awareness about the scheme at village level •Developed a monitoring mechanism for seamless reporting & mapping of activity workflows for approved water security plans



Maheshwari Paper Industries

• Process Engineer

  • Jul 2021 - May 2022

  •Analysed process parameters to identify bottlenecks involved and managed process resources • Conducted market research and quotation evaluation for suppliers' selection for plant expansion • Formulated a plant expansion model to optimize manufacturing cost for 12 BF kraft paper by 13% • Worked on design solution for automation through SCADA in hydraulic & steam governing section • Worked on combinations to develop the right product mix for 8+ grades of kraft post expansion •Analysed process parameters to identify bottlenecks involved and managed process resources • Conducted market research and quotation evaluation for suppliers' selection for plant expansion • Formulated a plant expansion model to optimize manufacturing cost for 12 BF kraft paper by 13% • Worked on design solution for automation through SCADA in hydraulic & steam governing section • Worked on combinations to develop the right product mix for 8+ grades of kraft post expansion



Forbes Marshall

• India
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Strategic Operations Intern

  • Dec 2020 - Jun 2021

  •Worked with technical sales team to map the consumer requirements and framed cost savings plan to reduce specific steam consumption in various manufacturing industries. •Worked with technical sales team to map the consumer requirements and framed cost savings plan to reduce specific steam consumption in various manufacturing industries.



Mechanical Engineering Students' Association (MESA) - Nirma University

• India
• Education Administration Programs
• 1 - 100 Employee

• Publicity Head

  • Oct 2019 - Dec 2020

  Core Committee Member, MESA Core Committee Member, MESA



Nirma University, Ahmedabad, Gujarat, India

• India
• Higher Education
• 400 - 500 Employee

• Undergraduate Research Assistant

  • Jul 2019 - Dec 2020

  •Experimental Investigations to understand dynamic characteristics through parametric plots for different heat inputs in copper sintered Multi-Branch Heat Pipe using water and acetone as working fluid to analyse changes in temperature readings for different filling ratios •Experimental Investigations to understand dynamic characteristics through parametric plots for different heat inputs in copper sintered Multi-Branch Heat Pipe using water and acetone as working fluid to analyse changes in temperature readings for different filling ratios