Marketing Manager

• Aug 2023 - Present

Marketing Associate

• May 2022 - Aug 2023

Business Strategy Associate

• Sep 2021 - May 2022

Marketing Excellence Trainee, APAC HQ

• Mar 2021 - Aug 2021

• Analysed P&L reports, market context and consumer insights to design the winning portfolio strategy for managing and expanding New Zealand business from $270 million to $366 million. This contributed to a clear five year strategic plan to inform portfolio prioritisation and brand roles for the local and regional leadership team • Created the marketing excellence dashboard consisting of brand performance, capability, media efficiency and effectiveness, resource allocation and portfolio strategy with clearly defined KPIs to facilitate monthly leadership sync-ups • Delivered the quantification of strategic five year plan on core and incremental volume by adopting bottom up and top down approach to identify and highlight potential risks for 20 APAC markets and almost 30 brands • Codeveloped the annual commercial planning process and templates with cross functional commerce team for overall APAC business along with coaching 3 markets on delivering an effective plan. Specific focus on brand strategy and brand planning with clearly identified jobs to be done and campaign calendar planning Show less

Sales And Marketing Specialist

• Oct 2020 - Mar 2021

• Developing and implementing pipeline generation • Building and promoting strong, long-lasting client relationships by partnering with them and understanding their needs • Tracking lead flow to ensure the appropriate sales channels are following up in a timely manner • Actively seeking out new opportunities through cold calling, networking and various social media channels • Identifying emerging markets in order to sell Joint venture License, have Alliance or to enter into Consortium Agreement Show less

Marketing And Business Development Intern

• May 2018 - Aug 2018

• Responsible for CRM database of 1000+ clients. As a result, enhanced contact management using Excel to reduce leads processing time by approximately half • Expanded and strategized new acquisition channels via partnerships with firms such as SingTel and DSTA by hosting roadshows, flyer distributions and exclusive promotions, consistently generating an average of 200+ leads monthly. Ultimately driving sales growth by over 15% lead conversion • Cultivated business relationships with customers by focusing on customer retention and lead conversion through active calling and email campaigns • Conducted comprehensive market research and competitor analysis using tools such as Excel Pivot Table to consolidate data into actionable insights used for business and product development Show less

Research Intern

• May 2013 - Dec 2013

• Researched at A*STAR's Institute of Materials Research and Engineering (IMRE) • Successfully synthesised 3 novel molecules with potential medical and industrial applications • Research was shortlisted to be presented at Singapore Science and Engineering Fair (SSEF) 2014 • Researched at A*STAR's Institute of Materials Research and Engineering (IMRE) • Successfully synthesised 3 novel molecules with potential medical and industrial applications • Research was shortlisted to be presented at Singapore Science and Engineering Fair (SSEF) 2014